Senior Director of Product - Measurement & Optimization

ABOUT BRANCHLAB

BranchLab is transforming healthcare commercialization with Pathwai™, the industry’s first Semantic Activation Platform. Our AI-native technology helps leading healthcare organizations and their agencies make smarter commercialization decisions and connect patients, providers, and caregivers to life-improving therapies and resources.

Built for the evolving privacy landscape, BranchLab improves commercialization performance without relying on individual-level health information. By modernizing the industry’s technical infrastructure, we help organizations operate more efficiently and responsibly while improving how healthcare audiences are understood, reached, and engaged.

BranchLab is helping build a more intelligent, efficient, and responsible model for healthcare commercialization.

Reporting To: CTO
Work Authorization: Applicants must have legal authorization to work in the U.S. without the need for current or future sponsorship

THE OPPORTUNITY

BranchLab's Product team builds Pathwai™, helping pharmaceutical manufacturers and agencies plan, activate, measure, and optimize healthcare advertising campaigns. We're hiring a Senior Director of Product to lead our measurement and optimization strategy, connecting media performance with healthcare outcomes and translating insights into better commercial decisions.

You'll work with the CTO and CEO to own the product vision, roadmap, and measurement strategy, partnering closely with Engineering, Data Science, Commercial, and Client Success. You'll initially operate as a hands-on product leader, working directly with customers and technical teams while helping shape BranchLab’s broader company strategy. As BranchLab grows, you'll have the opportunity to build and lead a team. Success means trusted, scalable measurement capabilities, strong customer adoption, and differentiated products that drive quantifiable business value.

WHAT YOU'LL DO

• Own the product vision, strategy, and roadmap for healthcare advertising measurement, attribution, outcomes analysis and optimization.

• Define scalable, scientifically credible measurement methodologies that connect media exposure to healthcare outcomes and support confident customer decisions.

• Develop strategies for healthcare outcomes data, measurement partnerships, clean rooms and privacy-safe measurement capabilities.

• Lead development of AI-powered insights, recommendations, and optimization workflows, partnering closely with Engineering, Data Science, and Design.

• Engage pharmaceutical customers and industry partners, translating market needs into differentiated products that drive adoption, revenue growth, and competitive differentiation.

WHAT YOU'LL BRING

• 10+ years of relevant experience, including 5+ years in product management and leadership of advertising or healthcare measurement products.

• Direct ownership of a pharmaceutical advertising measurement, healthcare attribution, or healthcare outcomes measurement product.

• Hands-on experience with healthcare incrementality, exposed-control studies, attribution, or outcomes measurement methodologies.

• Experience working with pharmaceutical manufacturers, healthcare agencies, media platforms, or healthcare data providers.

• Demonstrated experience leading data-intensive products from strategy through launch and commercial adoption.

NICE-TO-HAVES

• Experience with Veeva Crossix, IQVIA or comparable platforms.

• Familiarity with media mix modeling, advanced attribution, experimental design, and privacy-safe measurement frameworks.

• Experience bringing AI-powered analytics, insights, or decision-support products to market.

• Understand healthcare data ecosystems, clean rooms, DSPs, and measurement partnerships.

• Experience presenting measurement methodologies, study results, and commercial insights to pharmaceutical brands, agencies, and senior stakeholders.

• Experience defining product strategy and influencing cross-functional teams in high-growth organizations.

• Entrepreneurial, hands-on leadership style with the ability to build teams as the organization scales.

WHY JOIN BRANCHLAB?

• Mission that matters: Build privacy-first AI that supports real-world health outcomes.

• Build with the best: Work alongside experts in healthcare data, AI and life sciences commercialization who are building what’s next.

• Small team, big impact: Your work ships, gets seen and shapes the product.

• Competitive salary + equity: Meaningful ownership in the company you’re helping build.

• Comprehensive health coverage: Medical, dental and vision plans with generous employer contributions, including HSA-eligible options.

• 401(k) retirement plan: Traditional and Roth options, with eligibility starting on day one.

• Hybrid offices in Boulder and NYC: Company offsites, weekly team lunches and in-office perks.

Equal Employment Opportunity

BranchLab is an equal opportunity employer. We are committed to providing a workplace free from discrimination, harassment, and retaliation. Employment decisions are based on qualifications, merit, and business needs, without regard to race, color, religion, creed, national origin, ancestry, citizenship or immigration status, sex, pregnancy or related medical conditions, sexual orientation, gender identity or expression, age, disability, genetic information, marital, familial or caregiver status, military or veteran status, or any other characteristic protected by applicable law.

Applicants and employees have the right to request a reasonable accommodation for a disability, pregnancy, childbirth or a related medical condition, or sincerely held religious belief or practice. To request an accommodation during the application or interview process, please [email protected].

BranchLab prohibits retaliation against anyone who requests an accommodation, reports discrimination or harassment, participates in an investigation, or otherwise exercises rights protected by law.