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Full-Time

Associate Product Marketing Manager

Posted on 3/13/2024

Zeta Global

Zeta Global

1,001-5,000 employees

AI-driven consumer data analysis for marketing

Data & Analytics
Robotics & Automation
Consulting
Enterprise Software
AI & Machine Learning
Design
Financial Services
Consumer Goods

Compensation Overview

$75k - $90kAnnually

Junior, Mid

New York, NY, USA

Category
General Marketing
PR & Communications
SEO Marketing
Growth & Marketing
Required Skills
Sales
Management
Salesforce
Marketing
Requirements
  • 2-3 years' experience in Product Marketing or a related field
  • Bachelor’s degree required
  • Excellent project management, time management, and attention to detail
  • Strong communication skills, including writing for customer audiences
  • Driven by curiosity to learn, grow, and make an impact
  • Self-motivated; proactively takes the initiative to accomplish tasks and seize new, challenging opportunities
  • Possess excellent analytical and prioritization skills
  • Experience in the Marketing Technology space a plus
  • Experience with Salesforce, Project Management, and survey tools preferred
  • Some travel may be required, less than 10%. Customer events and corporate offsites.
Responsibilities
  • Support the strategy of the Voice of the Customer program to influence the product roadmap and organizational strategy.
  • Co-manage customer advisory board programs and gathering feedback.
  • Coordinate with Marketing, Sales, Customer Success, and Product Management to understand our offerings and our target audience’s needs across the customer journey.
  • Help to manage, scale, and automate the customer advocacy program to identify, recruit, and match customer advocates.
  • Scan external analyst research – highlighting key upcoming reports for Zeta – creating synopsis and injecting insights back into the organization.
  • Own scheduling of analyst interactions with top firms; set, prep and gather appropriate resources and personnel, complete with follow-up and gap analysis with business goals.
  • Responsible for driving the development and execution of strategic marketing plans for internal & external product marketing campaigns for new products & solutions.
  • Collateral maintenance, quarterly reporting, and auditing in partnership with the broader Product Marketing team.
  • General Project Manager for the team.

Zeta Global stands out as a remarkable workplace due to its utilization of artificial intelligence to analyze consumer data signals, which enables personalized brand experiences across diverse marketing channels such as Email, Connected TV, SMS, Website, and Social Media. This focus on AI-driven solutions not only positions the company as a leader in data-driven marketing but also fosters a culture of innovation and strategic thinking among its employees. Working here offers the opportunity to be at the forefront of marketing technology and contribute to cutting-edge projects that elevate consumer engagement and drive business growth.

Company Stage

Series F

Total Funding

$630.1M

Headquarters

New York City, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

5%

1 year growth

5%

2 year growth

16%
INACTIVE