Full-Time

Product Strategy Director

Posted on 8/27/2024

DoubleVerify

DoubleVerify

1,001-5,000 employees

Digital advertising verification and analytics services

Data & Analytics
Consumer Software

Compensation Overview

$140k - $278kAnnually

+ Bonus + Commission + Equity

Senior, Expert

New York, NY, USA

Category
Strategy Development
Strategy Research
Business Development
Business & Strategy
Required Skills
Product Management
Requirements
  • 8+ years of full time working experience in online advertising
  • Past experience working directly with clients and supporting client-facing teams
  • Strong analytical skills and critical thinking
  • Excellent verbal and written communication skills
  • Organized with a rigorous attention to detail
  • Ability to converse and work equally as well between sales, technical, client, and leadership teams
Responsibilities
  • Represent the voice of the customer by managing the intake and backlog of customer, general market and internal sales teams product priority requests
  • Partner with product, commercial and partnership teams during planning cycles to insert customer and business needs into the prioritization process
  • Develop internal and external content that highlights customer value and strategic direction for all releases within the product roadmap
  • Manage the innovation team roadmap presentation as part of external customer presentations
  • Contribute to industry thought leadership by authoring and collaborating on webinars, conferences, and other thought leadership
  • Understand business and client use cases, along with an understanding of technical functionality, across the full suite DV’s Products
  • Be an advocate for customers and client-facing teams by understanding the DV customer and commercial expectations and help Product bridge the gap to be a good internal partner
  • Understand competitive position of products and guide product teams to develop differentiated solutions that are best in the industry

DoubleVerify ensures the quality and effectiveness of digital advertising for major brands. The company provides verification and analytics services that help brands, advertisers, platforms, and publishers confirm that their ads are seen by real people, are placed in safe environments, and effectively reach their target audiences. Their services include checking ad viewability, preventing fraud, and ensuring brand safety by using advanced technology and dedicated teams to identify and combat fraud schemes. Unlike many competitors, DoubleVerify focuses on providing comprehensive analytics that help clients maximize their advertising budgets and improve returns on investment. The goal of DoubleVerify is to enhance the trust and effectiveness of digital advertising, making it a reliable channel for brands to connect with consumers.

Company Stage

IPO

Total Funding

$385.7M

Headquarters

New York City, New York

Founded

2008

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • Increased demand for CTV advertising optimization tools boosts DoubleVerify's AI-powered solutions.
  • Growing importance of GenAI protection aligns with DoubleVerify's recent product launch.
  • Expansion to platforms like Spotify indicates a trend towards comprehensive media quality authentication.

What critics are saying

  • Ad-blocking software usage may reduce the effectiveness of DoubleVerify's verification services.
  • Privacy-focused regulations could limit DoubleVerify's ability to track and verify ad performance.
  • Growing competition from companies like Integral Ad Science pressures DoubleVerify to innovate.

What makes DoubleVerify unique

  • DoubleVerify offers industry-leading GenAI protection against low-quality AI-generated content.
  • The company provides comprehensive media quality authentication across diverse digital channels.
  • DoubleVerify's News Accelerator program leverages engaged news audiences while ensuring brand suitability.

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Benefits

401(k) Company Match

Performance Bonus

Company Equity

INACTIVE