Full-Time
Senior Account Director
Influencer & Social
attn
51-200 employees
Digital media producer of social-issues content
Compensation Overview
$150k - $185k/yr
Los Angeles, CA, USA + 1 more
More locations: New York, NY, USA
Hybrid
Three days on-site per week required.
Bachelor's
 Sales & Account Management (1) |
|---|
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- At least 10 years of experience in account management, marketing, or public relations within creative, advertising, media, or public relations agencies, with a proven record leading large or complex accounts.
- At least 5 years of experience leading creator or influencer programs at scale, including sourcing, negotiation, briefing, whitelisting or allowlisting, and content usage and licensing.
- At least 4 years of experience managing and mentoring teams with strong cross-functional leadership.
- Strong relationships with talent agencies, creator platforms, and influencer technology partners, with fluency in affiliate and social commerce models and tracking.
- Deep, current expertise in paid and organic social media, platform capabilities, influencer strategies, audience targeting, and social key performance indicators.
- Demonstrated business development success, including upsell and cross-sell, leading pitches, statement of work development, pricing, and negotiation.
- Strong financial acumen in budgeting, forecasting, resourcing, and margin management, with experience using Asana and Kantata or similar tools.
- Executive presence with strong communication, presentation, and negotiation skills, and comfort engaging C-suite stakeholders.
- A proactive, solutions-oriented problem solver who performs under pressure and anticipates challenges.
- A Bachelor's degree in Marketing, Business, Communications, or a related field.
- Act as the primary advisor to top-tier clients, translating business goals into clear strategies and measurable key performance indicators.
- Provide thought leadership on social-first, creator-led, and platform-native approaches, and stay ahead of trends and paid platform capabilities.
- Navigate sensitive client needs, proactively de-risk issues, and strengthen trust.
- Serve as the main link between brands and creators or talent managers, and define influencer strategy and measurement frameworks.
- Drive organic growth through upsell and cross-sell, and shape new scopes, pricing, and margin targets.
- Lead or co-lead pitches and requests for proposals using competitive analyses, case studies, and social playbooks.
- Package and price creator or influencer programs, performance-based models, and integrated talent, paid amplification, and social commerce offerings.
- Negotiate creator rates, usage, and licensing, and own portfolio financial health including forecasting, resourcing, budgets, and burn using Asana and Kantata.
- Enforce scoping, change orders, and contracts.
- Lead, mentor, and motivate Account Directors, Account Managers, and Account Executives; set expectations and growth plans; celebrate wins; and coach through losses.
- Delegate effectively, empower ownership, and step in decisively when needed.
- Champion collaborative, cross-functional ways of working across creative, strategy, production, and media.
- Upskill teams on creator best practices, including contracting and licensing, benchmarking, content feedback, disclosure compliance, and paid whitelisting, and train teams on creator management platforms.
- Lead end-to-end creator campaigns from brief to reporting, including sourcing and vetting talent from micro-influencers to celebrities, managing timelines and briefs, overseeing content approvals, and communicating daily with talent management.
- Oversee paid and organic social programs, including influencer strategies, on TikTok, Instagram, and YouTube.
- Track campaign performance, including engagement rates, ensure key performance indicator attainment, develop return-on-investment narratives, and deliver executive-ready reporting.
- Identify performance trends and run strategic optimizations.
- Partner with talent managers, marketplaces, and platforms to maximize distribution, whitelisting, and brand safety.
- Ensure efficient content workstreams and resolve conflicts.
- An advanced degree is a plus.
ATTN creates digital content about social issues for a young audience. It makes original series and short videos that appear on social platforms, streaming services, and its own site, and earns revenue from partnerships, sponsorships, and advertising. It stands out by focusing on issue-driven storytelling for Millennials and Gen Z, working with celebrities and brands, and distributing across many channels. Its goal is to inform and engage viewers on social topics while building a sustainable business throughBrand partnerships and advertising.
Company Size
51-200
Company Stage
Acquired
Total Funding
$37.1M
Headquarters
Los Angeles, California
Founded
2014
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See people who can refer or advise you
Simplify's Take
What believers are saying
- June 2026's Ad Council and More Perfect series extends ATTN's civic-content franchise.
- ATTN's 2026 buyback signals investor conviction and gives founders sharper operating control.
- Recent brand work for Meta, CoComelon, and Pattern shows diversified client traction.
What critics are saying
- ATTN depends on volatile ad and sponsorship demand, exposing revenue to campaign pauses.
- Platform concentration on TikTok, Instagram, and Facebook leaves ATTN exposed to algorithm shifts.
- Existentially, creator-led social media relevance can evaporate fast if younger audiences migrate elsewhere.
What makes attn unique
- Founder-led ATTN regained control in February 2026 after Candle Media's sale.
- ATTN combines social publishing and branded creative, from TikTok to creator-cohort campaigns.
- Its civic-storytelling niche lands premium partners like Ad Council, More Perfect, and Dove.
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Benefits
Hybrid Work Options
Growth & Insights and Company News
6 month growth
↓ -5%1 year growth
↓ -5%2 year growth
↓ -5%For America's 250th, content creators star in social videos to share lessons learned from former U.S. Presidents and First Ladies. June 17, 2026 More Perfect and the Ad Council partner with ATTN to bring In Pursuit's historical essays to life for young adults. WASHINGTON, June 17, 2026 - Ahead of America's 250th anniversary, More Perfect - a bipartisan alliance of Presidential Centers and many of the country's leading educational and civic initiatives - today released, as part of their In Pursuit initiative, a new social video series designed to reach young adults, in partnership with the Ad Council and ATTN:. In Pursuit features essays from leading American public figures exploring lessons from each American president and several first ladies. As part of the project, the videos will premiere on ATTN:'s social and digital platforms, as well as creator channels on Instagram and TikTok, in the lead up to July 4 and throughout the summer. Produced by ATTN: and four creators who focus on history content, the series delves into the stories of former American presidents and first ladies in a social-first and engaging way to reach young people. A 2024 survey conducted by the American Council of Trustees and Alumni (ACTA) found that many U.S. college students lack basic history and civics knowledge, demonstrating a need for deeper engagement and understanding in this age group. The videos, the first of which are available here and here, encourage viewers to find more inspiration from its nation's past by subscribing to In Pursuit's free Substack at InPursuit.Substack.com. "Gen Z deserves better than boring lectures about civics," said Colleen Shogan, CEO of In Pursuit. "They deserve history that feels alive, relevant, and worth sharing. These short, entertaining videos will bring In Pursuit's lessons to the platforms where young Americans already gather, helping them see that the choices, character, and courage of the past still matter for the future." The self-filmed creator videos bring the In Pursuit lessons to life in an accessible format with the concept of "spilling the (historical) tea," referring to a phrase often used online to mean sharing hot gossip. Featured creators are: * Emily Mazza (@makeupbyemazza), a beauty creator who blends makeup tutorials with storytelling and historical narratives, on First Lady Abigail Adams * Eric Somppi (@what.history), the creator behind an educational channel specializing in bite-sized lesser-known history, on President James Monroe * Dr. Harini Bhat (@tilscience) a pharmacist turned storyteller who translates complex facts and history into accessible curiosity-driven content, on First Lady Dolley Madison * Lauren Cella (@laurencella) a history teacher and content creator known for translating historical events into digestible Gen-Z vernacular, on First Lady Louisa Adams "This partnership with More Perfect and In Pursuit is timely and compelling, and we're excited to bring together the talent and media that will truly resonate with young people," said Lisa Sherman, President and CEO of the Ad Council. "We all appreciate getting 'the tea,' and these fresh, engaging videos will spark curiosity and inspire audiences across the country to deepen their understanding of our history." In addition to the creator videos, ATTN: created three custom videos that will live on their platform and engage their young adult audiences, including an overview of the project, and videos sharing the lessons of President James K. Polk and President James A. Garfield. To celebrate the 250th anniversary of America's independence, In Pursuit is releasing essays throughout 2026 written by some of the nation's most respected historians, journalists, and thought leaders across the political spectrum - including three former U.S. presidents, three former first ladies, the current chief justice of the Supreme Court and seven Pulitzer Prize winners. The essays distill timeless lessons reflecting American ideals from across history, to launch a national conversation about what Ad Council can learn from the past to inform its future. Each essay is published on their Substack weekly in chronological order. The full release schedule and list of contributors is available at inpursuit.org/schedule. About More Perfect More Perfect is a bipartisan alliance of 43 Presidential Centers, National Archives Foundation, American Academy of Arts and Sciences, Karsh Institute for Democracy at the University of Virginia, and more than 100 organizations working together to advance five foundational Democracy Goals: 1) Universal Civic Learning; 2) Expanding National Service & Volunteering; 3) Bridging Divides & Building Trust; 4) Trusted Elections & More Representative and Responsive Governance; and 5) Access to Trusted News & Information. About In Pursuit In Pursuit is led by CEO Colleen Shogan, the 11th Archivist of the United States & Senior Advisor to More Perfect & Senior Fellow in Civics at Stand Together; and Co-Chaired by John Bridgeland, More Perfect Founder & CEO and former Director of the White House Domestic Policy Council under President George W. Bush; Anita McBride, Director, First Ladies Initiative at American University and former Chief of Staff to First Lady Laura Bush, and Mark Updegrove, President & CEO of the LBJ Foundation and Presidential Historian for ABC News; with Vice Chair Andrew Mangino, an award-winning social entrepreneur. About the Ad Council The Ad Council convenes creative storytellers to educate, unite and uplift audiences by opening hearts, inspiring action and accelerating change. For more than 80 years, the nonprofit organization and its partners in advertising, media, marketing and tech have been behind some of the country's most iconic social impact campaigns - Smokey Bear, Friends Don't Let Friends Drive Drunk, Tear the Paper Ceiling and many more. To learn more or get involved, visit AdCouncil.org, join the Ad Council's communities on Facebook, Instagram and LinkedIn, and view campaign creative on YouTube. About ATTN: ATTN: is a media company and social publisher that bridges entertainment with topical issues to create a more informed world. Masters of modern storytelling, ATTN:'s creative shop leverages its publisher roots to put brands at the center of culture and, ultimately, the center of attention.
Agoldphoto has teamed up with Attn, a production company in LA, to follow the journey of several shelter dogs at the Humane Society of Tampa Bay, to bring even more awareness to pet adoption.
GoFundMe partners with VistaPrint and ATTN: to help families host lemonade stands for charity.
ATTN: has been named among Fast Company's most innovative companies and recognized with multiple awards for their original series, branded videos, creative campaigns and TV specials.
In a sign of how navigating TikTok and creating content for its large Gen Z audience is becoming more important for brands, Attn, the media company that focuses on social issues, is launching its own TikTok Studio to cater to their diverse needs—from strategy ideation to matching brands with creators.