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Agilent Technologies

Provides eProcurement automation and hosted catalogs

Digital Customer Engagement and Ecommerce Specialist

Growth MarketingPosted on Nov 9
Full-timeNo salary listed

About the Job

Requirements

  • A bachelor's degree or higher is preferred in marketing, e-commerce, business management, bioinformatics, chemistry, or a related major.
  • Three or more years of experience in digital marketing, B2B e-commerce, customer operations, analytical instruments, or chromatography consumables marketing is preferred.
  • Demonstrate data analysis and customer insight capabilities, including the ability to use Excel, Power BI, or other data analysis tools to analyze customer transaction and behavioral data and translate insights into customer segmentation, opportunity identification, customer activation, and retention actions.
  • Be familiar with CRM, marketing automation, WeCom, social media, e-commerce platforms, or digital analytics tools; experience with Salesforce or Power BI is preferred.
  • Demonstrate interest and practical ability in AI and digital customer operations; experience with customer segmentation, intelligent recommendations, churn prediction, or automated marketing is preferred.
  • Communicate in Chinese and English and collaborate effectively across departments and functions; be able to independently drive projects and learn and explore new technologies.

Responsibilities

  • Use AI, digital marketing tools, and social media to expand effective coverage of long-tail and low-frequency customers and improve customer engagement and business visibility.
  • Analyze customer transaction history, purchase frequency, product mix, engagement, and behavior data using data analysis tools; identify customer segments, purchasing trends, potential needs, new customers, cross-selling opportunities, and potential business opportunities; convert insights into actionable customer outreach and conversion activities.
  • Use digital tools to identify dormant customers and customers at risk of churn, analyze purchasing behavior and reasons for churn, and develop targeted reactivation, replenishment reminder, repeat-purchase, and retention strategies to reduce customer loss.
  • Drive customer acquisition, conversion, and repeat purchases through the Online Store, and explore opportunities to collaborate with third-party procurement platforms, customer procurement systems, and other digital channels to improve purchasing convenience and customer loyalty.
  • Explore AI applications in customer segmentation, churn prediction, product recommendations, opportunity identification, and automated outreach; continuously optimize customer journeys and sales workflows.

Desired Qualifications

  • Experience with Salesforce or Power BI.
  • Experience with customer segmentation, intelligent recommendations, churn prediction, or automated marketing.

About the Company

Agilent Technologies

Provides eProcurement automation and hosted catalogs

Agilent Technologies provides eProcurement services that help businesses buy supplies more efficiently. It offers a suite of electronic procurement tools that let clients load their pricing into existing purchasing platforms, access a hosted catalog, and complete transactions digitally without paper. The service connects pricing data to clients’ procurement systems, delivers an online catalog, and supports automated, paperless purchasing workflows. This makes purchasing faster and reduces manual steps. Compared with competitors, Agilent emphasizes automation, quick connectivity between pricing, catalogs, and purchasing platforms, and a reliable, scalable experience backed by its broad product range. The company aims to improve client productivity and lower procurement costs, helping customers buy what they need more easily while keeping prices clear and consistent.

Company size
10,001+
Company stage
IPO
Headquarters
Santa Clara, CA
Founded
1999

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