Content & Product Marketing Senior Manager

What You'll Do

• The main responsibilities of this role fall into 4 categories:
Content Strategy & Creation (Demand Generation Focus): 
• Develop a content strategy that fuels inbound marketing, demand generation, and lead nurturing for our SaaS and Custom products.
• Create content to drive awareness engagement and leads.
• Craft compelling thought leadership content showcasing Morning Consult AI and its role in transforming market research, in addition to our broader product and feature set.
Product & Solutions Marketing: 
• Translate Morning Consult’s AI-powered market research capabilities into clear, compelling messaging that resonates with target personas.
• Develop use case briefs, feature one-pagers, and competitive positioning materials that align with sales needs.
• Collaborate with the demand gen team to ensure content aligns with the buyer’s journey and converts leads.
Sales Enablement & Thought Leadership: 
• Partner with sales to create persona-based messaging, battle cards, case studies, and competitive comparison sheets.
• Work closely with subject matter experts to develop data-driven thought leadership that positions Morning Consult as a market leader.
• Support ABM efforts by developing account-specific messaging and custom content for high-value prospects.
Collaboration with Product: 
• Work closely with the Product teams to deeply understand Morning Consult’s offerings, roadmap, and differentiators.
• Partner with Product to translate new features, enhancements, and data insights into compelling customer-facing content.
• Gather feedback from sales and customers to provide insights to the Product team, helping inform positioning, messaging, and go-to-market strategy.
• Ensure alignment between product marketing, content, and demand gen, making sure messaging reflects the latest product innovations and customer needs.

How Success Will Be Measured

• Success in this role will be measured by the impact of content and product marketing initiatives on demand generation, pipeline growth, and sales enablement. Key metrics include:
✅ Pipeline Contribution – Influence on MQLs, and closed-won revenue from content-driven demand gen initiatives.
✅ Lead Conversion Rates – Performance of gated content, landing pages, and nurture campaigns in converting leads.
✅ Content Engagement Metrics – Traffic, downloads, time-on-page, and engagement rates for key content assets.
✅ Sales Enablement Impact – Sales team adoption of battle cards, one-pagers, and competitive intelligence materials.
✅ Product Adoption & Positioning Effectiveness – Usage of feature-focused content and improvements in product-related messaging.
✅ Win Rate Improvement – The role’s impact on sales conversion rates, particularly in competitive deals.

Who You Are

• 4-7 years of experience in B2B SaaS marketing, with a background in content marketing and/or product marketing.
• A strong storyteller who can translate complex AI-driven topics into clear, engaging narratives.
• Experience developing content that drives demand generation, pipeline growth, and lead conversion.
• Proven ability to create sales enablement materials that improve win rates.
• Strong collaboration skills, working cross-functionally with demand gen, sales, and product teams.
• Experience in market research, AI, competitive positioning, or industry-specific messaging is a plus.

Why Join Us?

• Be at the forefront of AI-driven market research innovation.
• Own a critical role at a fast-growing, data-driven company where content and messaging are central to success.
• Make an impact on revenue growth by driving demand and enabling sales.
• Work with a high-performing team that values strategy, execution, and collaboration.
• 🚀 Ready to help shape the future of AI in market research? Apply now!