Job Description

Is telling stories where your passion thrives? Are you full of fresh ideas and enthusiasm for crafting compelling narratives? At Business Insights within Dynatrace, we’re searching for an experienced and motivated Content Creator who goes beyond mere wordcraft to captivate people through storytelling.

As a Content Creator, you’ll play a pivotal role in helping our customers understand technical concepts through well-crafted and engaging content. After 20 years of working with customers in the Digital Experience industry, we want to leverage your expertise to create a collection of compelling content that can be shared across our customer base.

Your Role:

• Content creation: Produce high-quality, engaging, and diverse content for various platforms and target groups, including but not limited to both technical and non-technical customer webinar content (50% of content needs are webinar content), blog posts, articles, campaigns, videos, websites, and more.
• Content coordination: Align and streamline content support, ensuring a consistent brand message across a variety of brand applications, enabling internal and external stakeholders.
• Storytelling: Craft compelling narratives that resonate with our target audience and effectively communicate our message.
• Content optimization: Analyze content performance and optimize for audience engagement.
• Market research: Stay on top of industry trends, market dynamics, and competitor activities to identify content opportunities and keep our content strategy fresh and relevant.
• Content calendar: Create and manage a content calendar to ensure consistent content production and timely delivery.
• Content maintenance: Actively update content based on internal changes, making sure our materials stay up-to-date and in line with our strategy.
• Team collaboration: Collaborate with cross-functional teams and subject matter experts to gather insights and create content that meets business objectives.

Qualifications

Minimum Requirements

• 3-5 years of experience in content creation and communications, preferably in a highly dynamic environment, the Tech industry, or an agency.

Expectation: All Insights team members are expected to travel at least 1 time per year for annual team meetings. 

Preferred Requirements

• An understanding of web technologies including HTML, JS, CSS, content delivery networks, cloud etc.
• Ability to translate the more technical aspects of a product into something non-technical that users can understand.
• Proven track record of creating high-quality and engaging content that drives measurable results.
• Experience developing, delivering, and creating a strategy for high-quality webinar content with a technical audience is a plus.
• Entrepreneurial and agile mindset, and the curiosity to thrive in a highly dynamic environment.
• Experience working in the observability space is a plus.

This role can work remotely within the United States