S

Simpro

Field service management SaaS for trades

Performance Marketing Manager

Full-TimeUpdated
No salary listed
Mid, Senior
Miami, FL, USA
In Person
Growth & MarketingPerformance & Paid Marketing

About the job

Requirements
  • At least 4 years of hands-on experience in performance marketing, paid acquisition, or digital demand generation within B2B SaaS.
  • Advanced hands-on experience managing Google Ads across Search, Performance Max, Display, and Retargeting, including smart bidding strategies and conversion tracking.
  • Hands-on experience executing account-based advertising campaigns using Terminus, 6sense, Demandbase, or similar platforms.
  • Proficiency with Salesforce, HubSpot, Marketo, Google Analytics, and attribution software to track performance through opportunity creation.
  • A strong track record of designing and analyzing A/B landing-page and creative experiments.
  • Strong quantitative skills focused on optimizing for qualified pipeline rather than vanity clicks or impressions.
Responsibilities
  • Build, manage, and scale paid search campaigns on Google Ads and Bing and paid social campaigns; own keyword research, ad copy, audience targeting, bidding, and budget allocation.
  • Use Performance Max, AI smart-bidding strategies, and intent data to drive qualified MQLs against regional monthly and quarterly targets.
  • Partner with Demand Leaders on pacing and budget management to maximize return on investment and continuously optimize cost per MQL.
  • Manage the Google relationship with regional Demand leaders, including participation in platform beta and alpha testing and keeping optimization strategies up to date.
  • Manage day-to-day campaign setup, inventory selection, and execution across demand-side platforms.
  • Use third-party intent data, custom audience segments, and dynamic contextual targeting to reach target audiences.
  • Optimize bidding strategies, creative rotation, frequency capping, and ad placements to improve spend efficiency and downstream conversion performance.
  • Manage relationships with 6sense DSP partners and report on marketing activities.
  • Lead creative asset development activities with the PMO lead, brand team, and regional teams to maintain fresh creative units and testing funnels supporting MQL goals across internal business units.
  • Manage daily media spend and reallocate budgets across core and expansion channels based on lead quality, MQL volume, pipeline contribution, and cost-per-MQL/customer acquisition cost efficiency.
  • Lead test-and-learn pilots for emerging acquisition channels, including ChatGPT/OpenAI placement, new ad formats, and discovery engines, applying execution and optimization techniques to scale demand.
  • Oversee always-on and targeted campaigns across LinkedIn, Meta, 6sense, and AdWords to engage target audience personas throughout the buyer journey.
  • Test ad formats, audience segments, creative assets, and landing-page conversion paths across non-search channels to improve full-funnel efficiency from initial touch to pipeline creation.
  • Partner with Marketing Operations, Product Marketing, and digital teams to align campaign messaging with target buyer personas and ensure lead routing and enrichment are seamless.
  • Monitor daily performance metrics across advertising platforms, CRM systems, and analytics tools; deliver regular reporting and actionable recommendations to leadership.
Desired Qualifications
  • Thrive within advertising platforms and analyze data, search terms, and campaign structures.
  • Optimize for pipeline and customer acquisition rather than raw form fills or click volume.
  • Execute coordinated multi-channel campaigns aligned with the Director’s overarching growth strategy.
  • Apply commercial judgment, agility, and a continuous test-and-learn approach.

About the company

S

Simpro

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Website

Simpro offers field service management software for trades and field service, handling quoting, scheduling, asset tracking, and invoicing with seamless integration to accounting systems. It supports plumbing, HVAC, and other trades, and includes multi-channel payments, a mobile app for technicians, and Simpro Digital Forms that pull data from the Premium build into field forms. The platform is delivered as a subscription-based SaaS, designed to connect office workflows with field activity for end-to-end operations. Its goal is to help trades and field service businesses run more efficiently, improve cash flow, and complete jobs faster through an integrated solution.

Company Size

501-1,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$392.3M

Headquarters

Brisbane, Australia

Founded

2002

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Simplify Jobs

Simplify's Take

What believers are saying

  • Simpro opened a Montréal AI R&D center on August 31, 2026, adding up to 100 jobs.
  • RAIN launched July 7, 2026 with 100-plus enhancements and faster shipping speed.
  • The January 26, 2026 Delight acquisition expands customer engagement and recurring revenue tools.

What critics are saying

  • RAIN rolls out over months, creating execution risk across three brands through 2026.
  • Lightning features cost customers nothing extra, pressuring margins if AI usage surges.
  • ServiceTitan, Oracle Field Service, and custom ERP stacks can outspend Simpro by 2027.

What makes Simpro unique

  • Lightning unifies Simpro, AroFlo, and BigChange on Cooper AI across geographies.
  • Simpro focuses on trades workflows: scheduling, quoting, inventory, safety, invoicing.
  • The platform targets 24,000 businesses and 450,000 users worldwide, not general SMBs.

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Benefits

  • Health Insurance
  • Life Insurance
  • Generous Parental Leave Program
  • Home Office Stipend
  • Paid Volunteer Leave Days
  • Flexible Work Hours
  • Remote Work Options
  • Mental Health Support
  • Employee Assistance Program

Growth & Insights and Company News

6 month growth

1%

1 year growth

0%

2 year growth

0%
DealFlowAgent
Sep 18th, 2026
Simpro and DealFlowAgent partner to give trade business owners a clearer view of value.

Simpro and DealFlowAgent partner to give trade business owners a clearer view of value. A business can run every job through a system and still leave its owner uncertain about what a buyer would pay. This partnership connects operational visibility with a confidential, specialist valuation report. The direct answer Simpro and DealFlowAgent are working together to help field-service business owners connect organised operational data with a clearer view of value, buyer readiness and the work that can strengthen a future sale. Plan your next chapter. Exit on your own terms.

LANA Tradie Software
Sep 1st, 2026
Maximising efficiency for solar installers: how automation and CRM integration capture more renewable energy leads.

Maximising efficiency for solar installers: how automation and CRM integration capture more renewable energy leads. Generating solar leads isn't cheap. Between Google Ads, social media, referrals, SEO and comparison websites, solar companies can invest serious money getting homeowners to enquire. But generating the lead is only half the job. What happens next can determine whether that marketing investment turns into a solar installation - or disappears. A homeowner calls while your sales consultant is already speaking to another customer. Someone submits an enquiry after hours. Another prospect requests a quote but isn't followed up quickly enough. For busy solar installers, automation and CRM integration can help close these gaps. Solar leads can go cold quickly. Solar customers generally aren't researching one company. They're comparing installers, system sizes, battery options, warranties and prices. When someone finally makes an enquiry, there's a valuable window where they're actively considering their options. A missed call can therefore mean more than an unanswered phone. It can mean losing a customer you've already paid to attract. LANA's AI Receptionist can handle inbound calls, capture caller details and add appointments to a calendar, helping businesses respond when the initial enquiry happens rather than relying entirely on callbacks. Qualify leads before your sales team gets involved. Not every solar enquiry is at the same stage. One homeowner may simply be researching. Another could own their property, know their electricity usage and be ready to arrange a solar consultation. Getting some context upfront makes a huge difference. Automated call handling can help capture important initial details so salespeople aren't starting every conversation from zero. LANA also offers functionality designed to qualify calls and create jobs, giving businesses a clearer pathway from initial contact into their existing workflow. The result? Your sales team can spend more time selling and less time sorting through missed calls. Put lead information where your team actually needs it. Capturing someone's details is useful. Having those details automatically enter the system your team already uses is much better. Manual data entry creates unnecessary work and introduces opportunities for information to be forgotten, duplicated or entered incorrectly. LANA says its CRM can send enquiries and details into job management software, with integrations including ServiceM8, simPRO, AroFlo, Ascora and OpenSolar. For a solar company, that creates the potential for a much cleaner journey between marketing, phone enquiries, sales and operations. Stop wasting good marketing. Imagine spending hundreds or thousands of dollars generating leads, only to have calls reach voicemail because your team is busy. That's not really a lead-generation problem. It's a lead-management problem. Automation helps solar businesses get more value from the enquiries they're already producing. Rather than immediately increasing advertising spend, improving how existing leads are captured, organised and followed up can make the sales process considerably more efficient. Keep the pipeline moving after the first call. Solar sales rarely happen in one conversation. Customers may need an assessment, quote, system recommendation and time to consider their options. That's why the period after the initial enquiry matters just as much as the first phone call. LANA's broader lead-management platform is designed around capturing, nurturing and closing leads through automation, including reducing repetitive processes for staff. That gives growing solar businesses an opportunity to create a more consistent sales process without expecting staff to remember every individual task manually. Automation should support your salespeople, not replace them. Buying solar is still a significant household decision. Customers want knowledgeable people who can explain systems, answer technical questions and recommend the right solution for their property. Automation doesn't need to replace that expertise. Instead, it can handle the repetitive work surrounding it - capturing the enquiry, collecting details, organising information and helping ensure opportunities reach the right people. Your team can then focus on the part that matters: having quality conversations and converting suitable leads into installations. Turn more solar enquiries into real opportunities. A successful solar company doesn't just need more leads. It needs a better system for managing the leads it already has. LANA Software brings AI call handling, CRM functionality and workflow automation together to help businesses capture enquiries and reduce repetitive administration. See how LANA could work for your solar business. If your solar team is dealing with missed calls, scattered lead information or too much manual administration, it may be time to rethink the process. Book a demo or consultation with LANA Software and see how AI, automation and CRM integration could help your team capture more renewable-energy opportunities and build a more efficient sales pipeline.

Simpro Group
Aug 31st, 2026
Simpro's Fred Voccola named to the inaugural 2026 Miami Titan 100.

Simpro's Fred Voccola named to the inaugural 2026 Miami Titan 100. Published: August 31, 2026 Simpro Group Chairman and CEO Fred Voccola has been named to the inaugural class of the Miami Titan 100, a prestigious program recognizing the 100 most accomplished CEOs and C-level executives across Miami's vibrant business community. The Nitty Gritty * Simpro Group Chairman and CEO Fred Voccola named to the inaugural 2026 Miami Titan 100. * Recognizing top C-level executives for vision, passion, and business influence in Miami. Simpro Group Chairman and CEO Fred Voccola has been named to the inaugural class of the Miami Titan 100, a new program recognizing the 100 most accomplished CEOs and C-level executives across Miami's business community. The Titan 100 is a national program spanning 13 markets across the country, honoring leaders who demonstrate exceptional vision, passion and influence in their field. This year marks the program's first class in Miami, presented by Titan CEO and headline sponsor Mowery & Schoenfeld. Together, the 2026 Miami Titan 100 honorees and their companies generate more than $44 billion in annual revenue and employ over 170,000 people across the region and beyond, spanning industries from real estate and healthcare to construction, information technology, financial services, and non-profit leadership. "The inaugural class of Miami Titan 100 honorees represents more than success; they embody resilience, purpose, and transformation," said Jaime Zawmon, President of Titan CEO. "Being a Titan is not just a title; it is a mindset, a way of leading with courage, serving with integrity, and creating something that outlasts you." For Voccola, the recognition arrives at a pivotal moment for Simpro Group. Since stepping in as Chairman and CEO, he has led the company's push to build the first AI-first operating platform purpose-built for the field service trades and now trusted by roughly 24,000 trade businesses and 450,000 users worldwide across Simpro, AroFlo, BigChange and ClockShark. Voccola brings decades of experience scaling technology companies and his inclusion in the Titan 100 also reflects Simpro Group's growing footprint in Miami, where the company has been steadily expanding its headquarters presence and investing in the local business community. Congratulations to Fred and to the full inaugural class of Miami Titans. Published: August 31, 2026 Interested to know more? Sign-up to receive monthly insights to keep your field service business growing

Simpro Group
Aug 31st, 2026
Simpro Group expands into Canada with new AI R&D center in Montréal.

Simpro Group expands into Canada with new AI R&D center in Montréal. Published: August 31, 2026 New team to architect the agentic AI layer powering Simpro Group's Lightning, the company's operating platform for the field service trades Montréal, August 31, 2026 - Simpro Group, the global leader in the AI-first operating platform for the field service trades, today announced the opening of a new research and development center in downtown Montréal. Backed by an investment of tens of millions of dollars, the center will house the team responsible for the agentic AI layer that powers Simpro's entire operating platform and is expected to create up to 100 jobs over the next two years. The Montréal team will define the foundations of the company's AI operating system, Simpro Group's Lightning - from the orchestration to the planning and runtime layers that allow AI agents to reason and act autonomously across all the job functions field service trades businesses need. The work pushes the frontier of applied AI in vertical SaaS, moving to an operating model in which autonomous agents become the primary interface between field service trade businesses, their operations and their customers. "Our expansion into Montréal marks a pivotal milestone in Simpro Group's journey to revolutionize the field service trades industry. We are investing tens of millions of dollars into this new R&D center because we believe Montréal is the premier destination for the world-class applied AI talent we need to scale our vision," said Fred Voccola, Chairman and CEO of Simpro Group. "This strategic move allows us to build cutting-edge, high-velocity solutions that put breakthrough innovation directly into the hands of our 130,00+ users worldwide." Simpro Group's Lightning is a purpose-built, AI-native operating platform for the field service trades, designed to increase profitability and boost efficiency without multiplying headcount. Unlike typical AI offerings from competitors, Lightning was architected from the ground up to serve a foundational, unified AI-first operating layer across three of the company's field service management solutions: Simpro Lightning (Australia, New Zealand, North America), AroFlo Lightning (Australia and New Zealand) and Big Change Lightning (UK and Europe). Montréal was selected for its deep pool of world-class applied AI talent and its concentration of leading research institutions. The city's diversity and global outlook also provide an ideal environment to develop intelligent, adaptable AI solutions across a wide range of verticals and operational contexts. "Montréal is a premier hub for world-class applied AI talent, and standing up our agentic platform team here is the most strategic investment we can make for our customers," said Tchakmakjian, Chief Product and Business Development Officer of Simpro Group. "The Montréal team is building the core intelligence of our operating platform, autonomous agents that eliminate administrative friction and redefine profitability for the field service trades." Tchakmakjian, an accomplished software executive and entrepreneur with multiple exits in deep tech and a proud alumnus of Polytechnique Montréal and McGill University, will lead Montréal strategy and operations. "I've built companies from Montréal with international success throughout my career and have been involved in the AI community here for the last 10 years. The talent and the environment here are second to none, especially for bringing challenging new solutions from concept to market with high velocity," added Tchakmakjian. "I'm also looking forward to building strong partnerships with local AI and tech institutions in Montréal and bringing some of the most talented applied AI engineers into our team." The project is supported by Montréal International, the city's economic development agency. "We are proud to support an innovative company that meets the needs of our local trades sector while delivering a market-ready AI solution to clients worldwide. Simpro Group's new R&D center is yet another compelling example of Montréal's capacity to attract strategic, high-impact investments," said Stéphane Paquet, President and CEO of Montréal International. About Simpro Group. Simpro Group builds the AI operating platform for the trades, helping contractors, technicians, and field crews get paid faster, run smarter, and grow stronger. Simpro Group is the company behind Simpro, BigChange, AroFlo, and ClockShark, trusted by more than 24,000 businesses and 450,000 users worldwide. From scheduling and dispatch to workforce management, quoting, and invoicing, its solutions simplify complexity and turn it into profit. With teams across the U.S., Australia, and the U.K., Simpro Group champion the people who keep the world running and put breakthrough innovation in their hands. Learn more about how Simpro Group is powering the trades at simpro.ai. About Montréal International. Montréal International is a non-profit organization funded by the private sector, the governments of Canada and Québec, the Communauté métropolitaine de Montréal and the City of Montréal. Its mandate is to attract and retain foreign investment, international organizations and qualified talent to Greater Montréal by providing support services tailored to their needs. For more information, visit www.montrealinternational.com. Published: August 31, 2026 Interested to know more? Sign-up to receive monthly insights to keep your field service business growing

Cold Sun Enterprise
Jul 13th, 2026
Simpro launches ai-powered scheduling, CRM, and safety solutions for field service.

Simpro launches ai-powered scheduling, CRM, and safety solutions for field service. Erik Wiltjer Founder, Cold Sun Enterprise Simpro has unveiled a suite of AI-powered tools designed to enhance field service operations for construction and service-based businesses. The new offerings include intelligent scheduling capabilities, customer relationship management (CRM) functionality, and safety management features. The AI scheduling tool aims to optimize job allocation and routing, potentially reducing travel time and improving resource utilization across field teams. By automating scheduling decisions, the system can help businesses respond more quickly to customer requests and improve overall operational efficiency. The integrated CRM component enables field service companies to better manage customer interactions and data, streamlining communication between office and field teams. This integration allows for more coordinated customer service and improved data consistency across the organization. The safety management tools address a critical concern in construction and field service industries. These features are designed to help companies maintain compliance with safety standards and reduce workplace incidents through better tracking and management of safety protocols. The announcement reflects broader industry trends toward digital transformation in field service management. By combining scheduling, customer management, and safety tools within a single platform, Simpro is positioning itself to address multiple operational challenges that field service companies face simultaneously. These additions to Simpro's platform represent an effort to provide comprehensive solutions that go beyond basic job scheduling, offering construction and service businesses integrated tools to manage their operations more effectively while maintaining focus on safety and customer relationships.