Manager – Brand PR
IHG
Manager – Brand PR
IHG
Global hotel company
Role Purpose
Ensure external communications activities are aligned with regional and global priorities and partner with assigned Americas business functions to tell IHG’s corporate story in the region
Key Accountabilities
Design and manage strategic communications campaigns and initiatives that drive business and brand objectives forward
Collaborate and partner with key cross-functional stakeholders to define, create and deliver strategic, impactful narratives that support IHG’s overall corporate story in key areas: e.g., Growth (Brands, Value Proposition); Employment; Corporate Responsibility (Charitable Giving); Purpose (True Hospitality for Everyone)
Media storytelling and engagement including proactively identifying and pitching unique stories, paired with great content and appropriate IHG spokespeople. Develop and nurture relationships with key media (e.g., newspaper, online, trade/consumer/lifestyle, broadcast and freelance) and track and report media coverage
Oversee the research, development and writing of news releases, messaging materials, event/interview briefing books and backgrounders
Partner with key IHG leaders to develop and execute executive visibility and thought leadership programs and tactics, including media interviews and panel discussions at industry events
Protect company’s reputation by effectively managing communications response around corporate and hotel-level incidents, crises and issues including liaising with hotels, media and other stakeholders
Manage any outside vendors, including external PR agencies to support execution of PR programs
Key Skills & Experiences
Education
Experience
Technical Skills and Knowledge
IHG is a global hospitality company operating and franchising a portfolio of hotel brands. The company supports hotel development, reservations, loyalty programs, revenue management, brand standards, technology, and guest services. It serves travelers, hotel owners, franchisees, corporate clients, loyalty members, and hospitality partners. Its operating model centers on a primarily franchised and managed hotel network connected through brands, distribution, commercial systems, and regional support. Teams work across hotel operations, development, revenue, technology, marketing, loyalty, finance, and owner support. Teams support coordinated daily delivery.
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