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Chapters

Curated retail of fashion, design, beauty

Creative Marketing Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeNo salary listed

About the Job

Requirements

  • Use AI as part of research, writing, analysis, creative production, and decision-making.
  • Use analytical thinking to connect consumer insights, storytelling, testing, and iteration.
  • Think in systems and optimize the process that produces creatives.
  • Demonstrate curiosity about advertising, creators, online discussions, AI tools, and consumer behavior.
  • Adapt quickly as the market changes.

Responsibilities

  • Turn customer insights, market research, and performance data into creative hypotheses.
  • Use AI to rethink how ideas are generated, validated, and produced.
  • Work with Design, User Acquisition, Growth, and Product teams to launch, test, and scale creative concepts.
  • Evaluate ad performance beyond click-through rate (CTR) and customer acquisition cost (CAC), and generate actionable insights to continuously optimize results.
  • Explore new formats, angles, and narratives.

About the Company

Chapters

Curated retail of fashion, design, beauty

Chapters curates a limited-edition retail experience across fashion, design, and beauty through a “curated commerce” model. It releases exclusive product drops and brand collaborations, presented as a narrative-driven collection rather than a broad catalog. The product lineup is rotated and ephemeral, often using shop-in-shop concepts that embed Chapters within other retailers to reach new customers and reduce acquisition costs. Customers discover unique items tied to a story or identity, similar to shopping at a curated set of personal boutiques online. Chapters’ goal is to create a sense of discovery and connection with exclusive, time-limited collections, build strong customer relationships, and differentiate itself from competitors through storytelling, collaborations, and experiential retail.

Company size
1-10
Company stage
Not listed
Total funding
Not listed
Headquarters
Milan, Italy
Founded
2025

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