Full-Time

Product Marketing Manager

Posted on 11/22/2024

Forethought

Forethought

51-200 employees

AI-powered customer support automation platform

Consumer Software
Enterprise Software
AI & Machine Learning

Senior

Chicago, IL, USA

Category
Product Marketing
Product
Required Skills
Natural Language Processing (NLP)
Requirements
  • 5+ years in Product Marketing or a closely-related role in B2B software as a service
  • Experience with AI and multiple product lines a plus
  • Demonstrated ability to communicate effectively across the organization and position themselves as a leader
  • Proven experience working as a liaison between marketing, product, and engineering teams
  • Comfortable presenting to both small and large groups
  • Ability to build trust with colleagues and stakeholders
  • Strong ability to manage and execute projects within set timelines
  • Adaptable and comfortable with shifting timelines and startup dynamics
Responsibilities
  • Become a subject matter expert on Forethought’s platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding
  • Own the collection strategy, reporting, and continuous improvement of NPS metrics
  • Lead GTM meetings to keep the entire organization informed about weekly feature releases
  • Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions
  • Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content
  • Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls
  • Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content
  • Manage in-app and notification campaigns
  • Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled
  • Lead pricing decisions during the maternity leave period, ensuring alignment with business goals
  • Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts
  • Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period
  • Catalog and leverage insights to better understand our users and represent the voice of the customer

Forethought.ai focuses on enhancing customer support through artificial intelligence. Its main product, SupportGPT™, utilizes Large Language Models (LLMs) to understand and generate human-like text, allowing businesses to automate customer service tasks. This AI is trained on a company's specific data, making it tailored to their needs. It helps businesses in sectors like E-commerce, SaaS, and FinTech by quickly resolving common customer inquiries and directing more complex issues to the appropriate agents, which reduces resolution time and operational costs. Additionally, Forethought.ai offers Autoflows, a user-friendly tool for automating customer experience without the need for coding. This tool helps businesses optimize their customer service workflows and track performance. Forethought.ai aims to improve the efficiency and effectiveness of customer support for businesses looking to enhance their service operations.

Company Stage

Series C

Total Funding

$88.5M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

-21%

1 year growth

-23%

2 year growth

-30%
Simplify Jobs

Simplify's Take

What believers are saying

  • Forethought's AI can expand into healthcare for patient support opportunities.
  • Recognition in Gartner's 2023 report boosts Forethought's credibility in AI customer support.
  • AI-driven sentiment analysis can enhance Forethought's response accuracy and customer understanding.

What critics are saying

  • OpenAI's 'Operator' agent poses a competitive threat to Forethought's automation solutions.
  • Rapid AI advancements by competitors increase pressure on Forethought to innovate continuously.
  • High expectations from Gartner's recognition could strain Forethought's resources if not managed.

What makes Forethought unique

  • Forethought uses LLMs to tailor AI support to specific business needs.
  • SupportGPT™ automates customer service, reducing costs and enhancing customer experience.
  • Autoflows offers no-code CX automation, simplifying implementation for businesses.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Unlimited PTO

Hybrid work

Competitive salary + stock options

Competitive insurance plans

Parental leaves

INACTIVE