Full-Time

Product Marketing Manager

Confirmed live in the last 24 hours

Forethought

Forethought

51-200 employees

AI-powered customer support automation platform

Consumer Software
Enterprise Software
AI & Machine Learning

Senior

Chicago, IL, USA

Category
General Marketing
Growth & Marketing
Required Skills
Natural Language Processing (NLP)
Requirements
  • 5+ years in Product Marketing or a closely-related role in B2B software as a service
  • Experience with AI and multiple product lines a plus
  • Demonstrated ability to communicate effectively across the organization and position themselves as a leader
  • Proven experience working as a liaison between marketing, product, and engineering teams
  • Comfortable presenting to both small and large groups
  • Ability to build trust with colleagues and stakeholders
  • Strong ability to manage and execute projects within set timelines
  • Adaptable and comfortable with shifting timelines and startup dynamics
Responsibilities
  • Become a subject matter expert on Forethought’s platform and products, understanding the intricacies of AI, Machine Learning, and Natural Language Processing/Understanding
  • Own the collection strategy, reporting, and continuous improvement of NPS metrics
  • Lead GTM meetings to keep the entire organization informed about weekly feature releases
  • Manage the planning and execution of monthly product webinars, including content creation, topic selection, and promotions
  • Partner with marketing teams to produce high-quality GTM collateral that aligns with company KPIs, including ads, event support, and content
  • Maintain and update battle cards, provide market insights, and support the sales team by keeping them informed and prepared for calls
  • Support our sales teams with well-articulated case studies, competitive intelligence, pitch decks, and partner enablement content
  • Manage in-app and notification campaigns
  • Temporarily oversee GTM planning in collaboration with GTM leadership, ensuring project management, task execution, and internal communications are effectively handled
  • Lead pricing decisions during the maternity leave period, ensuring alignment with business goals
  • Assist in building a product insights panel and manage the beta program, gathering feedback and ensuring smooth rollouts
  • Support ongoing projects related to positioning and messaging, providing continuity and strategic guidance during the maternity leave period
  • Catalog and leverage insights to better understand our users and represent the voice of the customer

Forethought.ai enhances customer support using artificial intelligence, primarily through its product SupportGPT™, which employs Large Language Models to automate customer service tasks. This AI is trained on a company's specific data, allowing it to efficiently resolve common inquiries and route complex issues to the right agents. The company also offers Autoflows, a no-code tool that optimizes customer service workflows and tracks performance. Forethought.ai aims to help businesses in sectors like E-commerce, SaaS, and FinTech reduce costs and improve customer experience.

Company Stage

Series C

Total Funding

$88.5M

Headquarters

San Francisco, California

Founded

2017

Growth & Insights
Headcount

6 month growth

-20%

1 year growth

-23%

2 year growth

-35%
Simplify Jobs

Simplify's Take

What believers are saying

  • Forethought's technology significantly reduces customer service costs and improves resolution times, offering a strong ROI for businesses.
  • The company's continuous product enhancements, such as Autoflows and Agent Response Generation, demonstrate a commitment to innovation and staying ahead in the AI customer support space.
  • High-profile recognitions and strategic hires, like Bhusha Mehta and Mitchell Hanson, bolster Forethought's market credibility and leadership.

What critics are saying

  • The competitive landscape in AI-driven customer support is intense, with numerous players vying for market share.
  • Dependence on the accuracy and reliability of AI models means any shortcomings could directly impact customer satisfaction and business reputation.

What makes Forethought unique

  • Forethought.ai leverages Large Language Models (LLMs) tailored to each company's data, ensuring highly customized and effective customer support solutions.
  • The Autoflows feature offers no-code, natural language customer experience automation, making it accessible and easy to implement for businesses.
  • Recognition in Gartner's 2023 'Cool Vendor in Customer Service and Support Technology' report highlights Forethought's innovative edge in the market.

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Benefits

Unlimited PTO

Hybrid work

Competitive salary + stock options

Competitive insurance plans

Parental leaves