A career as an Email and CRM Integrator in the Customer Contacts and Performance team at National Bank means acting as a campaign specialist to strengthen our team dedicated to the integration of targeted communications, particularly emails via the Salesforce Marketing Cloud platform. This job allows you to have a positive impact on our organization through your expertise in email communications and the strategic use of customer data (profile and holding).

Your job

Implement Email Campaigns in Salesforce Marketing Cloud (Email Studio, Journey Builder, Automation Studio)
Integrate and test HTML/AMPSCRIPT emails to ensure multi-client compatibility and optimal display
Ensure the smooth running of campaigns: plan, execute, monitor and carry out reporting
Collaborate with relationship marketing and targeting teams to ensure consistent messaging and customer journeys
Participate in the continuous improvement of integration and dissemination processes
Contribute to the monitoring of email marketing best practices and Salesforce Marketing Cloud (SFMC) developments.

Your team

The Vice-President, Digital and Marketing is made up of 280 specialists who work in an agile, proactive and collaborative manner to seize opportunities, stay on the cutting edge of technology and continuously improve processes. You are part of a large team of more than 45 colleagues and report to the Senior Director of Campaigning. Our team stands out for its human and authentic management approach, promoting the fulfillment of each person in his or her role.

The integration team, made up of 9 specialists, combines an in-depth understanding of the client experience, a strong strategic vision and a sharp mastery of technological business capabilities. Together, we design innovative solutions to effectively reach National Bank's Personal, Commercial and Wealth Management clients.

We aim to offer you maximum flexibility to promote your quality of life. This translates into a hybrid work environment, as well as a flexible and adaptable schedule.

The Bank values continuous development and internal mobility. Our personalized training programs, based on learning in action, allow you to master your craft and develop new areas of expertise. Tools such as the Data Academy, language training, the Harvard Learning Center and coaching and mentoring support are available to you at all times.

Prerequisites

Have a minimum of 2 to 4 years of experience in managing email campaigns or integrating into a CRM environment
Master HTML/CSS integration for email
Learn about Email Studio, Journey Builder, Automation Studi
Know email testing tools (Litmus, Email on Acid
Possess a basic knowledge of SQL and segmentation
Experience with AEP and SFMC – an asset.

Languages:

French

National Bank of Canada

Email and CRM Integrator

About the Job

Requirements

Responsibilities

Desired Qualifications

About the Company

National Bank of Canada

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