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Amcor

Global packaging solutions with sustainable materials

Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 11
Full-timeOshkosh, WI, USAIn-person

About the Job

Requirements

  • A four-year degree is required.
  • At least 12 years of packaging industry experience in marketing is required.
  • External marketing experience, including advertising, trade shows, and industry events, is required.
  • Ability to analyze external market trends, develop recommendations, and guide internal teams on appropriate actions based on those trends is required.
  • Experience with advanced analytical techniques, market research, and competitive research is required.
  • Ability to influence others across an organization, including direct and indirect reporting lines, is required.
  • Ability to synthesize information from multiple sources to deliver concrete recommendations and plans is required.

Responsibilities

  • Develop and execute the growth strategy for the assigned packaging market.
  • Define market opportunities, including customer makeup and opportunity sizing.
  • Define promotional activities and product pipelines based on strategy, including trade shows and promotional materials.
  • Inform the organization how to win in the assigned market, including product and pricing needs and geographic and specific end-market definitions.
  • Determine financial targets and marketing-mix key performance indicators to deliver against targets.
  • Lead and execute business-development strategy for new and emerging technologies or products.
  • Inform Product Marketing Management teams about long-term capacity and technology-platform needs.
  • Lead and collaborate across functions to develop right-to-win spaces.
  • Ensure ongoing marketplace advantage based on strategic focus, competitive advantage, and customer-defined winning performance characteristics.
  • Define leading marketing prospects.
  • Leverage and lead internal resources to ensure demand-generation-driven market projects.
  • Collaboratively lead customer engagement with the Sales team and project the differentiated value proposition developed for the market.
  • Collaboratively develop customer-specific selling collateral with Marketing Communications.
  • Collaboratively develop customer-specific strategies, tactical plans, and capacity needs with Sales, Service, Operations, and Research and Development.
  • Collaboratively lead development of bid pricing and contract-negotiation pricing and terms with Pricing Development; drive contract negotiations through Amcor Flexibles North America contract processing, partnering with stakeholders in a timely manner where appropriate.
  • Develop product-innovation trends based on marketplace and competitive analysis.
  • Partner with Marketing Product Management on Research and Development innovation-pipeline development and ensure marketing and financial discipline against that pipeline.
  • Partner with Sales Leadership and Account Managers to gain Amcor Flexibles North America approval for key deal reviews and proposals.
  • Lead Research and Development resource prioritization with Senior Research and Development Managers to achieve short- and long-term goals.
  • Serve as Commercial Leader for Plant Profit teams.
  • Monitor and understand the consumer, retail, and customer landscape to identify trends in each component.
  • Understand global Amcor capabilities and global trends.
  • Understand commercial guidance on desired new and existing business decisions in support of new opportunities.
  • Translate trends into market needs that can be delivered through flexible and rigid, polymer-based packaging, and communicate key trends.
  • Monitor and summarize ongoing strategic moves of main competitors.
  • Develop and lead marketing value-proposition development.
  • Align and lead Amcor brand strategy and communications plan to drive brand equity and differentiation.
  • Drive and lead marketing strategy, including marketing research, financial analysis, and new-concept development, to deliver profitable growth.

Desired Qualifications

  • A degree emphasizing marketing, economics, business administration, finance, or chemical engineering is preferred.
  • An MBA is preferred.

About the Company

Amcor

Global packaging solutions with sustainable materials

Amcor develops and produces responsible packaging for food, beverage, pharmaceutical, medical, and home-care products through a global network. Its packaging solutions are end-to-end, using plastics and other materials and increasingly incorporating post-consumer recycled (PCR) content to reduce environmental impact. It differentiates itself by combining global scale with a strong focus on sustainability, expanding PCR use in rigid packaging and working closely with customers to meet their environmental goals. Its goal is to provide high-quality, responsible packaging across multiple industries while steadily increasing recycled content and lowering overall packaging waste.

Company size
10,001+
Company stage
IPO
Headquarters
Zurich, Switzerland
Founded
1864

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