A

AppDirect

Subscription commerce platform for digital services

Benefits & Payroll Administrator

Full-Time
CA$70k - CA$90k/yr+ Performance bonus
Mid, Senior
Bachelor's
Calgary, AB, Canada
Remote
People & HRCompensation & Benefits

About the job

Requirements
  • At least 3 years of hands-on experience in US payroll processing and benefits administration, including work in a multi-state, multi-entity environment.
  • Strong working knowledge of federal and state payroll tax regulations and benefits compliance, including ERISA, ACA, COBRA, FMLA, and 401(k) plan administration.
  • Experience with HRIS and payroll platforms such as ADP, Paylocity, Gusto, Rippling, or similar systems.
  • Advanced proficiency in Excel or Google Sheets, including VLOOKUPs, pivot tables, and data reconciliation.
  • Ability to handle sensitive compensation and personal data with discretion and integrity.
  • Bachelor's degree in Human Resources, Business Administration, Finance, Accounting, or a related field, or equivalent practical experience.
Responsibilities
  • Process and manage end-to-end payroll for multiple US-based entities, including regular, off-cycle, and ad hoc payroll runs.
  • Calculate wages, deductions, garnishments, tax withholdings, and other payroll transactions accurately.
  • Manage multi-state payroll tax registrations, closures, filings, and compliance, including SUI and SIT accounts.
  • Lead year-end payroll activities, including W-2 preparation, reconciliation, and distribution.
  • Serve as the primary liaison with payroll vendors and resolve processing issues.
  • Audit and maintain payroll records to ensure data integrity across entities.
  • Administer US employee benefit programs, including medical, dental, vision, life, disability, FSA/HSA, and 401(k) plans across multiple companies.
  • Manage the benefits lifecycle, including enrollment, changes, terminations, COBRA, QMCSO, and qualifying life events.
  • Plan, communicate, and execute annual open enrollment and complete post-enrollment reconciliation for supported entities.
  • Work with brokers, carriers, and third-party administrators on plan setup, renewals, billing reconciliation, and issue resolution; negotiate contracts and renewals on the organization's behalf.
  • Support 401(k) plan administration, including audit coordination, compliance testing (ADP/ACP and top-heavy testing), and Form 5500 filings.
  • Administer and track employee leaves of absence in compliance with FMLA, ADA, state-specific leave laws, and company policies.
  • Serve as the primary contact for employees, managers, and vendors regarding leave eligibility, documentation, timelines, and status updates.
  • Coordinate leave-related pay, benefits continuation, and return-to-work processes.
  • Partner with managers and HR Business Partners to support employees throughout the leave lifecycle.
  • Maintain accurate, confidential leave records and reporting in HRIS and case management systems.
  • Stay current on federal, state, and local payroll and benefits regulations, including FLSA, ERISA, ACA, COBRA, and HIPAA.
  • Ensure timely and accurate compliance filings, including ACA reporting (1094-C/1095-C), EEO-1, and state-specific requirements.
  • Generate and analyze payroll and benefits reports to support audits, budgeting, and leadership decision-making.
  • Support due diligence and integration activities related to newly acquired entities.
  • Identify opportunities to streamline payroll and benefits processes, increase automation, and improve the employee experience.
  • Partner with Finance, Legal, and People Operations on compensation, benefits, and compliance matters.
  • Maintain clear, current process documentation and standard operating procedures.
  • Contribute to payroll and benefits projects and initiatives as needed.
Desired Qualifications
  • FPC, CPP, or CEBS certification.

About the company

AppDirect provides a subscription commerce platform that helps businesses offer, manage, and monetize digital services such as SaaS, IoT, cloud services, and VR/AR apps. The platform handles end-to-end subscription management, including billing, reseller management, and sales automation. It differentiates itself by offering an integrated suite of billing, partner management, and sales tools within one platform and by connecting with a broad ecosystem of service providers. Its goal is to simplify the delivery and monetization of digital services, accelerate time to market, and help companies build cohesive digital ecosystems.

Company Size

1,001-5,000

Company Stage

Debt Financing

Total Funding

$750.8M

Headquarters

San Francisco, California

Founded

2009

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Simplify Jobs

Simplify's Take

What believers are saying

  • April 14, 2026 PartnerStack added 138,000 partners and over $3 billion customer revenue.
  • December 1, 2025 Tackle.io brought access to $20 billion in cloud marketplace transactions.
  • September 28, 2026 Soul Machines positions AppDirect for first-party AI revenue and Thrive launches.

What critics are saying

  • Six acquisitions in twelve months will strain integration, products, and sales execution through 2027.
  • AWS, Microsoft, and Google own marketplace demand, squeezing AppDirect's take rate and leverage.
  • If Devs.ai and Soul Machines stall, AppDirect becomes a low-margin distribution middleman.

What makes AppDirect unique

  • AppDirect unites marketplace commerce, PRM, and hyperscaler GTM after PartnerStack and Tackle.
  • It reaches 16 million subscribers, 1,000 providers, and 14,000 advisors across channels.
  • Soul Machines gives AppDirect proprietary AI avatars inside Devs.ai and Thrive 2026 demos.

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Benefits

  • Remote Work Options
  • Hybrid Work Options
  • Flexible Work Hours
  • Wellness Program
  • Mental Health Support
  • Conference Attendance Budget
  • Professional Development Budget
  • Stock Options
  • Company Equity
  • 401(k) Retirement Plan
  • 401(k) Company Match
  • Health Insurance

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

0%

2 year growth

-2%
SalesTech Star
Sep 28th, 2026
Soul Machines joins AppDirect to advance the next interface of AI: digital teammates.

Soul Machines joins AppDirect to advance the next interface of AI: digital teammates. This acquisition combines Soul Machines' category-defining technology digital teammates with AppDirect's global distribution network to redefine the future of work through human-centered AI. Soul Machines, the experiential AI company behind autonomous digital teammates, announced a new chapter following its acquisition by AppDirect, the world's leading B2B subscription commerce platform. By combining Soul Machines' category-defining technology with AppDirect's powerful B2B distribution network, this transaction will help expand a new generation of AI experiences that are more natural, conversational, and accessible for businesses around the world. AppDirect will showcase the next generation of Soul Machines experiences at AppDirect's annual Thrive conference. "Digital teammates go beyond white-collar work. They're for every type of business that has never had enough people to do all the work that needs to get done," said Chris Herd, General Manager, Soul Machines. AI has quickly evolved from chatbots to autonomous agents. What comes next is a more natural way for people to interact with AI: persistent, multimodal intelligence that works with employees, engages customers, and builds trusted relationships across text, voice, video and, eventually, robotics. As these systems become more responsive to facial expressions and other nonverbal cues, they evolve from tools to digital teammates, making AI more intuitive, conversational, and accessible wherever trust and empathy matter most in business. Soul Machines built this technology before the market was ready to adopt it at scale. Founded by two-time Academy Award winner Dr. Mark Sagar, whose facial technology powered Avatar and King Kong, Soul Machines pioneered its patented Digital Brain and Autonomous Animation technology, creating digital teammates that can see, hear, respond, and animate themselves in real time. Until recently, compute costs and latency kept lifelike, real-time AI out of reach for broad commercial adoption. Those barriers are now collapsing. Digital teammates are especially valuable where important work goes unsupported because time, expertise or staff are limited. Today, Soul Machines gives employees a natural, face-to-face way to access company knowledge, starting with common HR and IT questions. In the near to medium term, these capabilities are expected to expand into learning and development, including training-video creation, live coaching and role-play simulations. Over time, digital teammates will move beyond answering questions and guiding next steps to taking instructions, working across business systems and completing tasks on a user's behalf, functioning as a virtual team. This makes AI easier to use without requiring people to master prompting techniques or navigate complex workflows. "Digital teammates go beyond white-collar work. They're for every type of business that has never had enough people to do all the work that needs to get done," said Chris Herd, General Manager, Soul Machines. "Digital teammates fill that gap by working alongside employees, so organizations can better serve customers and operate more effectively. Now, a restaurant owner can video chat with a digital teammate and say, 'I need to order more inventory from this supplier,' and the AI can handle the task from there without the owner having to learn prompts or build workflows. Soul Machines built that interface years ahead of the market, and AppDirect gives us the scale to distribute it to millions of businesses." With its access to more than 16 million subscribers, AppDirect creates a clear path to commercialization through AppDirect's existing ecosystem. "Our customers told us they wanted AI they could see and talk to long before we went looking for it," said Nicolas Desmarais, Chairman and CEO of AppDirect. "Our job is to make that technology as easy for a business to buy as any other subscription on our platform. Soul Machines is the best in the world at what it does, and we see the opportunity to accelerate the commercialization of a decade of world-class research, delivering market-leading alternatives to products companies already use, alongside new ones only Soul Machines can deliver today." As AppDirect approaches $1 billion in gross ARR, Soul Machines anchors the company's new flagship offering: first-party AI solutions. Over the next six months, Soul Machines is expected to rapidly expand consumer-grade experiences deployed through business channels, aimed at the moments in every customer relationship where trust decides the outcome, with new products debuting at Thrive 2026. Soul Machines, which is expected to operate as a standalone business within the AppDirect portfolio, gives AppDirect's partner ecosystem one of the most differentiated AI products in market to bring to their customers, opening new business opportunities at the front of the video-first AI wave. Soul Machines customers, in turn, gain access to AppDirect's broader platform, which includes new integrations, expanded distribution channels, enterprise-grade commerce infrastructure, and the entire first-party AI portfolio.

SiliconANGLE Media
Sep 28th, 2026
AppDirect acquires AI avatar firm Soul Machines to add human-like interfaces

AppDirect has acquired Soul Machines, an AI avatar company, to enhance interactive experiences on its business commerce platform. Soul Machines provides human-like digital avatars that can see, listen, react and remember interactions for customer support, training and employee help desks. The acquisition allows AppDirect to offer more engaging, face-to-face AI experiences beyond text-based interfaces. AppDirect operates a cloud-based marketplace where businesses can discover, buy and manage software and services with automated billing and provisioning. "Companies are no longer asking whether they should adopt AI; they're asking how to put it to work," said AppDirect CEO Nicolas Desmarais. Soul Machines' avatars will be integrated into AppDirect's platform and available in its Devs.ai enterprise development tool.

Business Wire
Apr 14th, 2026
AppDirect acquires partnerstack, creating the unified subscription commerce platform for partner-led growth.

AppDirect acquires partnerstack, creating the unified subscription commerce platform for partner-led growth. Strategic acquisition unites PartnerStack's 138,000+ B2B partner network and leading PRM platform with AppDirect's marketplace infrastructure, creating a single platform to launch, manage, and scale partner-led growth in an AI-driven economy SAN FRANCISCO-(BUSINESS WIRE)-AppDirect, the world's leading B2B subscription commerce platform, today announced it has acquired PartnerStack, a leading partner relationship management (PRM) platform and one of the largest B2B partner networks globally. This strategic integration injects a powerful partner ecosystem engine into the AppDirect subscription commerce platform, enhancing AppDirect's ability to help companies leverage ecosystems and distribution as a primary growth engine. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. Share This acquisition solidifies AppDirect's position as the everything store powering B2B distribution, building on its recent acquisition of Tackle.io, the cloud go-to-market platform supporting over $20 billion in cloud hyperscaler marketplace transactions. With Tackle's marketplace-led growth and PartnerStack's PRM and partner ecosystem, AppDirect is now uniquely positioned to provide a full stack commerce platform for powering all direct and indirect go to market motions. In today's rapidly evolving technology landscape, AI is profoundly shifting how businesses operate - with AI reducing the cost of software development, making distribution and AI search visibility the new battleground. Marketplaces, partner networks, and data-rich platforms have become indispensable, with 60% of marketplace purchases projected to be conducted via channel partners by 2030. The companies that treat distribution as a core part of their strategy will own the market. "With this acquisition, we're at the center of the underlying infrastructure powering enterprise technology purchase decisions today," said Nicolas Desmarais, CEO and chairman of AppDirect. "Navigating commerce and partner management requires a unified platform. By bringing these capabilities together, AppDirect is giving companies the foundation they need to scale through partners and win in an increasingly indirect, marketplace-driven world." "We are thrilled to further AppDirect's position as the everything store for B2B distribution," said Bryn Jones, CEO of PartnerStack. "Our network has driven over $3 billion in revenue for our customers and is increasingly relied on to help businesses show up in AI search. The primary driver of AI search visibility in platforms like ChatGPT and Gemini is third-party content, and PartnerStack is the largest B2B content partner network in the world. We are excited to connect our insights across hundreds of thousands of B2B customer signups every month with AppDirect and Tackle, creating powerful advantages for our partners and customers in the AI era." Together, AppDirect and PartnerStack are accelerating partner-led growth. For more information visit AppDirect and PartnerStack Unite. Additional Resources: About AppDirect AppDirect is a B2B subscription commerce platform company that brings together technology providers, advisors and businesses to simplify how they buy, sell and manage technology. More than 1,000 providers, 14,000 advisors and 16 million subscribers rely on the AppDirect ecosystem of subscription marketplaces to power their innovation, growth and success. For more information, visit appdirect.com, devs.ai and follow us on LinkedIn. About PartnerStack PartnerStack is the leading ecosystem orchestration platform for B2B - the only solution that combines a full partner relationship management platform including incentives and payouts, AI-powered partner intelligence, and a built-in network of over 138,000 commission-earning affiliates, influencers, co-sell and channel partners who are already transacting. Trusted by Monday.com, Stripe, Freshworks, and hundreds of the world's most partner-driven companies, PartnerStack powers co-sell, affiliate, influencer, and referral programs within a single platform connected to the largest B2B partner network in the market. Visit us at partnerstack.com.

BetaKit
Apr 14th, 2026
AppDirect acquires PartnerStack in sixth deal this year to build unified partner-led growth platform

AppDirect has acquired Toronto-based PartnerStack for an undisclosed sum, marking the San Francisco company's sixth acquisition in the past year. The deal combines PartnerStack's network of over 138,000 B2B partners with AppDirect's marketplace infrastructure to create what the companies describe as a unified platform for partner-led growth. PartnerStack, founded in 2015, provides partner relationship management software for SaaS companies and has driven over $3 billion in revenue for its customers. The company raised at least $46 million in funding, including a $35-million Series B in 2021. AppDirect serves more than 1,000 tech providers and 16 million subscribers. The company announced last August it expects to surpass $1 billion in gross annual recurring revenue within two years.

AppDirect
Apr 10th, 2026
AppDirect Acquires Standing Cloud and Secures $9M in Series B Funding…

Acquisition and Funding Position AppDirect as the Most Complete Cloud Marketplace and Management Solution Available