Marketing Intern - Direct Market Planning & Execution

Overview

Being good neighbors – helping people, investing in our communities, and making the world a better place – is who we are at State Farm. It is at the core of how we operate and the reason for our success. We're moving with urgency to become a Next Gen Good Neighbor, with technology that strengthens human connections and enhances the customer experience. As an employee, you'll spend less time navigating systems and more time applying judgment, empathy, and expertise in the moments that matter most.

Grow Your Skills, Grow Your Potential


Responsibilities

The Direct Marketing team is looking for an intern with a Marketing, Advertising, Business, Analytics, Communications, or related field of study who is interested in developing experience in customer-focused marketing, campaign strategy, and direct communication channels.

The intern will gain hands-on experience supporting Direct Marketing activities across email and direct mail, with potential exposure to agent marketing materials and emerging targetable communication channels. The role will provide experience across the marketing lifecycle—from understanding audiences and business objectives to supporting campaign execution, evaluating performance, and identifying opportunities to improve how we engage customers.

The position will focus on:

• Direct mail and email marketing
• Campaign strategy and execution
• Audience targeting and customer insights
• Creative and messaging evaluation
• Campaign tracking, measurement, and analysis
• Emerging marketing channels and capabilities
• Industry and competitive research
• Process improvement and innovation
• Business storytelling and presentations

Candidates will build relationships with partners across Marketing and develop experience working collaboratively to solve business problems and deliver customer-focused marketing solutions.

Key Competencies: Customer Focus, Accountability, Resourcefulness, Critical Thinking, Teamwork, Communication, Adaptability Key

Responsibilities:

• Supports day-to-day Direct Marketing activities and campaigns across email and direct mail channels.
• Supports the planning and execution of campaigns designed to drive customer consideration, engagement, and purchase across audience segments.
• Gains experience with campaign execution across targetable communication channels, including email and direct mail, with potential exposure to agent office materials and emerging channels.
• Supports audience targeting, campaign tracking, measurement, and performance analysis to understand marketing effectiveness and identify opportunities for improvement.
• Partners with key stakeholders to help ensure appropriate Direct Marketing assets, information, and requirements are available to support campaign execution.
• Reviews campaign and creative performance and helps translate results into insights, implications, and recommendations.
• Conducts research on Direct Marketing trends, competitors, customer behaviors, emerging channels, and marketing technologies and brings forward potential opportunities for innovation.
• Explores new approaches, tools, and capabilities that could improve customer engagement or Direct Marketing effectiveness.
• Identifies opportunities to improve the efficiency, consistency, and effectiveness of existing work processes.
• Collaborates with stakeholders across Marketing, seeking and incorporating diverse perspectives into project work and recommendations.
• Develops clear, concise presentations and other communications that synthesize research, analysis, and recommendations for business partners and Marketing leadership.
• May own an individual project that addresses a current Direct Marketing opportunity, progressing from research and discovery through analysis, recommendation, and presentation.

What the Intern Can Expect:

This internship provides meaningful exposure to the work of a Direct Marketing Specialist while allowing the intern to build skills in marketing strategy, campaign execution, analytics, customer insights, and communication.

The intern will contribute to real business initiatives, work alongside Direct Marketing professionals and cross-functional partners and have opportunities to present insights and recommendations. The experience is intended to develop both an understanding of how Direct Marketing programs are executed today and the critical thinking needed to help shape how they evolve in the future.

The ideal candidate is curious, analytical, collaborative, and comfortable asking questions. Strong candidates will demonstrate initiative, an interest in understanding customers and marketing performance, the ability to synthesize information, and a willingness to seek and incorporate feedback.

Qualifications

We are seeking current Sophomores or Juniors:

• In an undergraduate program majoring in Marketing, Advertising, Business, Analytics, Communications, or related field with a graduation date of December 2027 or later. 

• A minimum GPA of 3.25 (please include on your resume)
• An ideal candidate will have experience with:
  • Market Research
  • Competitive Intelligence
  • Marketing channels
  • Writing short white papers and strong ability to synthesize insights
  • Developing PowerPoints for Business Storytelling
  • Use of Dashboards (like PowerBI)
  • Willingness to learn Adobe Analytics

• To be eligible for the summer internship program, you must be a full-time student currently enrolled in an undergraduate or post-graduate program throughout the duration of the internship. Selected interns must reside within the continental U.S. for the duration of the summer internship.

  ***Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity***

  What You Can Expect:

  • Dates of internship: June 2, 2027 – August 11, 2027 (10 weeks)
  • Hours: Monday-Friday, 38.75 hours per week
  • Due to the short duration of the summer program, it is an expectation that hired interns will be available for the duration of the summer internship with little to no disruption in work schedule.
  • Hourly Rate: $24.00/hour. In addition, selected interns will be eligible for a $2,000 stipend (minus applicable taxes)!
  • Location: This position will be in a hybrid work environment located in Bloomington, IL, Tempe AZ
  • Selected interns should plan to spend time working from home and some time working in the office as part of our hybrid work environment.  Please note that relocation benefits will not apply. 
  • Applicant volume and hiring needs may result in early closure or extension beyond the listed deadline, so apply as soon as possible!
  • To submit an application, click "Apply" on the job listing page on the State Farm career site.
  • Competitive candidates will be invited to participate in a pre-screening video interview in the Fall of 2026

  *****Applicants are required to be eligible to lawfully work in the U.S. immediately; employer will not sponsor applicants for U.S. work authorization (e.g. H-1B visa) for this opportunity***

Our Benefits

We are excited to offer our interns a tailored set of benefits with a range of valuable perks to help support you during your time with us!

Time Off

• 40 hours of Life Leave
• Military Leave

Financial Benefits

• 401(K) Savings Plan (Eligible at age 18)
• Mutual Funds (Eligible at age 18)
• Commuter Benefits

Miscellaneous Benefits

• Wellness programs
• US Discount program
• Good Neighbor Grant program
• Matching Gift program
• Employee Assistance Fund
• Company Holidays