Lifecycle Marketing Manager

As the Lifecycle Marketing Manager, you will be responsible for building and implementing 7shifts’ lifecycle marketing strategy across all channels (Email, Push, In App, SMS, and more). Reporting to the Senior Manager, Integrated Marketing, you’ll take a product-led approach to creating content that resonates with prospects and customers to drive pay attachment and adoption at each stage of their journey with 7shifts, as we cultivate our vision to be the leading workforce management partner to restaurants.

We’re building an inclusive work environment that is representative of the diverse industry we have the pleasure of serving and encourage candidates from all backgrounds to apply. 

What you’ll do:

• Develop the strategy to reach prospects and customers at various stages of their customer journey with engaging and personalized campaigns to help 7shifts meet Payroll and Tips Management revenue goals
• Identify and prioritize the most effective channels and triggers to reach customers at the right time for the right reasons, while collaborating with the marketing team to craft consistent, compelling messaging in alignment with the 7shifts brand and product positioning
• Collaborate with internal stakeholders to develop hypotheses, run tests, identify key insights, and automate the most effective strategies to drive growth
• Manage end-to-end campaign creation for responsible channels, including audience building, link setup, segmentation, and content development
• Track key performance indicators (KPIs) and provide insights on MRR contribution and impact
• Maintain detailed documentation of campaigns and programs to effectively communicate customer journey touchpoints to stakeholders
• Analyze customer behavior data and provide insights on channel performance to improve communication, optimize the customer journey, and increase lifetime value

What you bring:

• Previous experience in email or growth marketing, with a focus on free trial conversion, email reporting regulations, and list management 
• Proficiency with Marketo (or similar marketing automation platforms)
• Demonstrated understanding of digital customer journeys and lifecycle marketing, with a passion for exploring and testing new marketing channels
• Strong analytical and problem-solving skills with the ability to translate data into actionable insights
• Exceptional written and verbal communication skills 
• Project management acumen, the ability to prioritize and manage multiple projects simultaneously
• Cross-functional collaboration experience - you’re skilled in working with Product, Design, and Sales to achieve shared goals

It’d be even cooler if you had:

• Proficiency with AppCues, Salesforce, and Mobile Marketing (SMS & Push)
• Experience with Product-Led Growth (PLG) organizations 
• Experience supporting a fintech product 
• Knowledge of subscription-based business models