Director of Sales
Accor
Director of Sales
Accor
Global hotel management, franchising, loyalty programs
The Director – Sales & Distribution is responsible for leading South Asia Sales and Distribution strategy to maximize revenue, market share, and profitability across the PME portfolio.
Working closely with Revenue Management, Marketing, Digital, Loyalty, Operations, and Finance, the incumbent will drive integrated commercial strategies that enhance customer acquisition, optimize channel performance, and deliver sustainable business growth.
Key Responsibilities
Strategic Leadership
Sales Leadership
Strategic Account Management
Distribution & Channel Strategy
Business Segment Strategy
Develop and grow business across:
Commercial Integration
Partner closely with Revenue Management, Marketing & Digital, Loyalty & CRM, Operations, Finance, and Regional & Global Commercial Teams to deliver an integrated commercial strategy that maximizes occupancy, ADR, RevPAR, market share, and overall hotel performance.
Market Intelligence & Performance Management
Owner & Stakeholder Engagement
Leadership & People Development
Key Competencies
Accor operates a global portfolio of hotel brands spanning economy to luxury, providing hotel management and franchising services in the travel and tourism sector. Its revenue comes from room bookings, food and beverage services, and management fees earned from franchised properties. The company runs a loyalty program called A Club to boost guest retention and engagement. Growth is aided by strategic acquisitions, such as Adoria for corporate catering solutions and a stake in Squarebreak for upscale villa rentals. Accor pairs global expertise with local knowledge to deliver consistent hospitality experiences at scale, while pursuing sustainability and positive impact on guests, communities, and the environment. The overall goal is to offer reliable, high-quality experiences across markets and to grow responsibly through responsible expansion and sustainable practices.
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