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Kwalee

Makes and publishes mobile and PC games

Lead User Acquisition Manager

Performance & Paid MarketingConfirmed live in the last 24 hours
Full-timeBengaluru, Karnataka, IndiaNo salary listed

About the Job

Requirements

  • Senior user acquisition experience in mobile games, with free-to-play titles scaled profitably across ad networks and social channels.
  • Experience leading or mentoring user acquisition managers.
  • A strong grasp of return on ad spend, payback, lifetime value, cohort analysis, and measurement in a privacy-first environment.
  • Experience with creative testing and understanding of what makes an advertisement perform across different channels.
  • Commercial judgment and the ability to explain budget decisions in pounds.
  • Willingness to work hands-on with campaigns, spreadsheets, and business intelligence tools.

Responsibilities

  • Set user acquisition strategy across the games portfolio and channels, allocating spend to the strongest opportunities.
  • Lead and coach user acquisition managers, assign ownership of games, and support their performance and development.
  • Identify games ready to scale and act when campaigns are not paying back.
  • Work with the analytics team on lifetime value and return on ad spend targets, and challenge targets when the numbers do not support them.
  • Partner with creative and analytics teams to test, learn from, and scale new advertisements for each game.
  • Run consistent market tests for new game ideas to identify promising games early.
  • Share market insights with producers, product, and monetisation teams and translate game improvements into growth.
  • Work with ad networks and platforms and explore new channels.
  • Own profitable growth across the game portfolio, identify opportunities and declines, keep targets sharp, and help the team manage its games.
  • Deliver profitable spend and installs at or above target payback, achieve return on ad spend and payback targets, contribute to portfolio profit, and move budgets quickly to the best opportunities.

Desired Qualifications

  • Experience with hybrid-casual or puzzle mobile games.

About the Company

Kwalee

Makes and publishes mobile and PC games

Kwalee develops and publishes mobile games, creating original titles and releasing titles from third-party developers. Its games rely on simple mechanics aimed at mass appeal, with hyper-casual hits like Draw it and Bake it driven by a data-driven approach that analyzes market trends and user engagement. Unlike others, Kwalee combines in-house development with a publishing program that supports independent studios with marketing, monetization, and game-design guidance, and it operates globally with offices in the UK, India, China, and Portugal. Its goal is to grow a large catalog of free-to-play games that generate revenue through ads and in-app purchases while expanding reach across a global audience and deepening player engagement.

Company size
201-500
Company stage
Not listed
Total funding
Not listed
Headquarters
Radford Semele, United Kingdom
Founded
2011

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