Lead Management & CRM Specialist

Job Description

A data-driven role for someone who enjoys "disassembling" CRM, tuning leads, finding connections in data, and improving sales pipeline performance.
It's not about marketing or creating campaigns - it's about making sure the right data leads to the right business results.

Your mission

Your mission will be to set up, manage and continuously improve a data-driven lead management system.
You will work in CRM, analyze lead quality, find weak spots in the pipeline and ensure that salespeople and the call center receive relevant and actionable opportunities.

Key responsibilities

📊 Lead Management & CRM

• Lead management across channels (call center, sales, web, campaigns)
• Working with CRM data – segmentation, scoring, quality
• Setting up and optimizing lead forwarding to salespeople

📈 Data & analysis

• Conversion analysis – what works / what doesn’t
• Identifying weak points in the pipeline
• Proposal of specific changes (not just reporting)

⚙️ Optimization and systems

• Improving processes with data
• Implementing automation and AI (scoring, enrichment, prioritization)
• Finding more effective ways to work with leads

🤝 Cooperation with business

• Daily contact with the store and call center
• Verifying lead quality in practice
• Shifting towards data-driven decision-making

✅ How do we recognize success

• Marketers trust leads and want them
• We know exactly where quality business comes from
• CRM is not a "data graveyard", but a business management tool
• Less waste, more conversion
• Data influences decision-making

✅ Important note

This role is not a creative marketing role. 

You will not create campaigns or content. 👉 Success = lead quality, conversions and business impact.

Qualifications

Your profile – must have

• Experience in B2B lead management, marketing operations, sales operations or sales enablement
• Strong analytical and data-driven thinking
• Practical experience with CRM systems (Salesforce, MS Dynamics, HubSpot, Centrix, etc.)
• Interest in modern technologies and the ability to meaningfully use AI in business
• Ability to collaborate with business and argue based on data
• Fluent Czech 
• English at a very good level, daily communication with the region in English.

Your profile - Nice to have

• Experience with marketing automation
• Practical work with AI tools in marketing or sales
• Orientation in complex B2B sales cycles
• Experience in an international or matrix environment

Who are we looking for?

• You are curious about new tools, but at the same time pragmatic
• Can you say: "This lead is not of sufficient quality"
• You're not chasing buzzwords, but real impact
• You enjoy building and improving systems, not just execution

Additional Information

• A newly created role with real influence on the functioning of the company
• Clear agreement – ​​first year fixed-term contract, then extension based on results. Transparent conditions from the start.
• Opportunity to shape Coface's approach to lead management, data and AI in CZ and SK
• Close cooperation with business management and management
• Stable international environment with room for innovation
• A small team, experts in the field – no anonymous corporation, but an environment where we know each other by name.
• Flexibility + extra time off. 25 days of vacation + 5 extra days off.
• Career growth across the Coface group – a great opportunity if you are attracted to an international environment.
• Practical benefits – meal voucher flat rate, pension insurance contribution, Cafeteria, Multisport card, advantageous O2 tariffs (for you and your loved ones), company breakfasts and events.
• Laptop, company phone, company plan.