Recruitment Marketing Strategist

Job Description

Job Title: Recruitment Marketing Strategist

Location: Corporate

Department: Talent Acquisition

Job Summary: The Recruitment Marketing Strategist owns the strategy, activation, and measurement of recruitment marketing efforts that strengthen Wawa’s ability to attract, engage, and convert talent across Stores, Corporate, and the Wawa Beverage Center. This role partners closely with Store Operations, Marketing, and PR to translate hiring demand into integrated marketing campaigns, consistent employer brand messaging, and recruiter enablement tools that improve candidate pipeline quality, support speed-to-fill, and create a cohesive candidate experience.

Principal Duties:

• Develop and lead recruitment marketing strategies that support high-volume hourly hiring, leadership recruitment, hard-to-fill roles, and priority corporate talent needs.
• Translate workforce demand and talent acquisition priorities into integrated campaigns across career site content, social media, job advertising, recruitment events, and talent community engagement, including CRM strategies, nurture campaigns, and candidate relationship marketing efforts that engage prospective candidates.
• Own recruitment marketing aspects of the careers site, including content strategy, user experience recommendations, SEO optimization, and ongoing enhancements that improve candidate conversion.
• Partner with Operations, Marketing, and PR to ensure employer brand messaging, candidate communications, and market-facing content are aligned, compelling, and brand-consistent.
• Use campaign, source, and candidate engagement data to evaluate effectiveness, optimize spend and channels, and recommend adjustments that improve hiring impact.
• Manage recruitment advertising, job board, and employer branding vendor relationships to ensure performance, value, and alignment to talent priorities.
• Partner with Operations, Marketing, PR, and program leads to support talent attraction events, workforce development partnerships, community recruiting initiatives, trade school outreach, and military hiring programs through targeted marketing strategies and promotional campaigns that increase awareness and candidate engagement.
• Build recruiter enablement tools, messaging guidance, and best-practice resources that help recruiters consistently attract and engage candidates.
• Advance inclusive recruitment marketing practices that broaden candidate reach, strengthen representation in pipelines, and reflect Wawa’s values and culture.
• Monitor external recruitment marketing trends, competitive practices, and emerging tools to identify opportunities to strengthen Wawa’s employment brand and candidate attraction strategy.

Essential Functions:

• Ability to manage multiple projects and stakeholders in a fast-paced environment.
• Demonstrate strong communication and storytelling skills to craft compelling messaging that resonates with numerous audiences.
• Maintain a high level of organization and attention to detail while managing multiple priorities.
• Apply analytical thinking and a data-informed mindset to interpret recruitment metrics, draw meaningful conclusions, and adjust strategies to improve outcomes.
• Foster a culture of learning by sharing knowledge and coaching others on recruitment marketing best practices.

• Ability to interpret campaign, source, and candidate funnel data and translate insights into clear recommendations and measurable improvements.

Basic Qualifications:

• Bachelor’s degree in Marketing, Communications, Human Resources, Business, or related field preferred.
• 5+ years of experience in recruitment marketing, employer branding, talent acquisition marketing, or a related marketing role required.
• Demonstrated experience developing marketing campaigns across digital, social, paid media, career site, event, and candidate engagement channels.
• Strong working knowledge of recruitment marketing platforms, applicant tracking systems, CRM tools, analytics platforms, SEO/SEM, and programmatic advertising preferred.
• Experience supporting high-volume hiring in retail, hospitality, convenience, field operations, or a similar distributed workforce environment preferred.
• Demonstrated ability to influence and collaborate across Talent Acquisition, Operations, Marketing, Public Relations, and senior leadership teams to drive alignment and business results.

Wawa will provide reasonable accommodation to complete an application upon request, consistent with applicable law. If you require an accommodation, please contact our Associate Service Center at [email protected].

Wawa, Inc. is an equal opportunity employer. Wawa maintains a work environment in which Associates are treated fairly and with respect and in which discrimination of any kind will not be tolerated. In accordance with federal, state and local laws, we recruit, hire, promote and evaluate all applicants and Associates without regard to race, color, religion, sex, age, national origin, ancestry, familial status, marital status, sexual orientation or preference, gender identity or expression, citizenship status, disability, veteran or military status, genetic information, domestic or sexual violence victim status or any other characteristic protected by applicable law. Unlawful discrimination will not be a factor in any employment decision.