Full-Time
Posted on 5/3/2024
Sustainable fashion brand offering eco-friendly clothing
Mid
Los Angeles, CA, USA
Reformation focuses on sustainable fashion by offering eco-friendly clothing options in a market known for its environmental impact. The company provides a range of stylish clothing items, including jeans, dresses, and wedding attire, while also releasing seasonal collections to align with current fashion trends. Reformation sells its products directly to consumers through its website and physical retail stores, ensuring a seamless shopping experience without extra charges at checkout. This direct-to-consumer model allows Reformation to maintain control over its brand and customer experience, reducing costs and offering competitive pricing. The company also promotes sustainability through initiatives like encouraging customers to recycle their clothing in exchange for store credit, fostering customer loyalty. Reformation's goal is to clean up the fashion industry by making sustainable choices accessible and appealing to eco-conscious consumers.
Company Stage
Series B
Total Funding
$36M
Headquarters
Vernon, California
Founded
2009
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