Who We Are
The Farmer’s Dog is the fastest growing pet health service company in the US, and was born from a mission to change the landscape of pet health, providing dogs and their humans with honest, smart, and simple care – a fresh proposition in an industry riddled with manipulative and misleading marketing. We’re starting by radically improving the $100 billion pet food market, replacing bulk bags of highly-processed pellets with a personalized subscription service that sends healthy, freshly-made dog food, balanced by top veterinary nutritionists, directly to customers’ doors. Our ultimate goal is to create innovative, honest, and delightful experiences across all aspects of pet care, and we believe our direct-to-consumer business model, holistic approach to growth, and dynamic and forward-thinking culture uniquely position us to shepherd this backwards industry into the future.
To date, The Farmer’s Dog has delivered hundreds of millions of meals nationwide and raised over $150M in funding to help us build a company as healthy as the dogs who are eating those meals. Join us as we continue to develop ways of bringing peace of mind to our customers, health to their companions, and much-needed change to the way people feed and care for their pets.
#LongLiveDogs
Where You’ll Come In
In order for our mission to succeed, we need to speak to dog owners with insightful, personal content that makes clear and persuasive arguments for fresh food and gives our brand a unique, compelling voice in the category (and beyond). We’re building a best-in-class (and Emmy-nominated!) in-house creative team to strategize, ideate, and execute campaigns and always-on advertising. As a critical part of this team, we’re looking for a passionate, clever, and dog-lovingcopywriter. The work you create will help grow our business and our brand, and will help dogs everywhere live healthier, happier lives.
How You’ll Make An Impact
- Partner with an Art Director to conceive, write, develop, and help produce work that speaks to dog owners and helps to define our brand. This could include everything from narrative scripts to OOH headlines to clever, impactful social copy.
- Proactively develop ideas for new creative output, working within the Brand group and with cross-functional partners to solve business problems and capitalize on opportunities through blue-sky thinking.
- Tackle briefs with efficiency, being unafraid to ask questions to reach the best ideas — while constantly seeking opportunities for relevant, timely proactive initiatives.
- Immerse yourself across departments for a deep understanding of our core products and verticals, and contribute to every kind of business communication initiative.
- Work directly and consistently with channel owners to develop great work based on strong relationships and robust context.
- Inspire dog lovers to become fresh food loyalists and TFD customers for life.
- Represent the TFD brand as a staunch ambassador in every virtual and physical room, seeking ways to enliven it internally and externally through actions and words.
We’re Excited About You Because
- You have 4+ years of experience as a copywriter within an agency and/or in-house team. A portfolio with creative, relevant work for which you were primarily responsible is required.
- You love writing — of all shapes and sizes. From navigating a headline’s tight character limit to crafting a detailed video script, every word deserves consideration.
- You’re comfortable with turning a specific project around in minutes, or spending a day brainstorming on a blank page.
- You’re perfectly capable of managing your own workload, but are keen to collaborate with a team to take ideas further.
- You understand that copy and design work hand in hand, and you’ll work with your art director partner and our team of designers to elevate every concept.
- You listen to data, and will happily seek it and use it to guide your strategy and message.
- You’re media- and culture-savvy — you know the best way to deliver the best idea.
- You’re adaptable to different working styles, mindsets, and personalities, showcasing a willingness to collaborate with all.
- You love dogs.
*Please do not include a pitch or any other work product with your application; we do not consider or use unsolicited ideas as part of creative development in our marketing.
Office Guidelines
The office is open and available for all Monday through Friday. We ask all team members to be in office a minimum of 2-3 days a week to build a collaborative and invested environment to foster our unique in-person culture we are proud to have. This office policy is subject to change at company discretion.
Our DEI Philosophy:
Our company’s mission is rooted in deep, genuine care for dogs – and for the people who love them. As an organization we are full of individuals who are unique in many ways, but all united in a mission of providing true peace of mind to dog lovers everywhere. Fixing this industry and improving the lives of pets and their people will be a difficult, decades-long endeavor. We believe the best use of our time, energy, and resources as a collective team is to focus on this mission, and on supporting our team to do their best work and be their best selves. In support of this we’re committed to hiring and supporting a diverse workforce, and investing in internal structures, opportunities, hiring/promotions processes, and training that create and sustain an inclusive team. We strive to provide an experience at TFD that will be invested, meaningful and memorable as we progress on the journey to reimagine how we feed and care for our pets.
A Few of Our Best Benefits
- Dog-friendly office in Greenwich Village
- Market-competitive compensation and equity packages
- Comprehensive Healthcare, Dental, and Vision
- Company sponsored mental health benefit and coaching through Modern Health
- 12 week paid parental leave
- Competitive 401k plan with company match
- Flexible PTO
- Discounted fresh food for your pup
- Your pet interrupting video calls (and in-person meetings) is now a feature, not a bug
We commit to building a competitive compensation package and company environment for all individuals to thrive. We believe in competitive base compensation rooted in location specific market data and performance along with equity ownership in the company that allows every team member to build their personal wealth as the company grows, just as much as we believe in fostering a culture that supports our team members personally, professionally, and holistically. For this role the anticipated hiring base compensation range is $90,000 - $100,000 USD Annual and the compensation offered will include a robust market competitive package of base and equity. In addition to your base compensation offer you will also receive equity ownership in the company. More information about the value of this equity will be shared at the time of offer. This range is representative of NYC Market Data if you are applying to this role outside of the NYC area the range may change.
Equal Employment Opportunity Statement
The Farmer’s Dog, Inc. is an equal employment opportunity employer and does not discriminate in hiring on the basis of sex, gender identity, sexual orientation, race, color, religion, creed, national origin, physical or mental disability, protected veteran status or any other legally protected characteristic or status. For more information, please visit Know Your Rights.
#LI-MF1 #LI-hybrid
