Full-Time
Unified event management and omnichannel marketing
No salary listed
Lehi, UT, USA
Remote
Up to 20% travel; onsite at client events (weekends possible).
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RainFocus is a software platform for managing in-person, virtual, and hybrid events. It provides a single system to plan, deliver, and optimize event programs and omnichannel marketing, helping businesses run operations more efficiently while creating personalized experiences across multiple events. The platform is highly customizable and integrates with Adobe solutions, allowing clients to combine real-time behavioral data to orchestrate personalized experiences at scale. RainFocus earns revenue as a software-as-a-service offering, with pricing based on usage of the event management platform. Its goal is to help marketers drive demand faster by delivering connected, personalized experiences across all event channels. Compared with competitors, RainFocus emphasizes end-to-end event management with deep integrations for real-time data and omnichannel activation, and has been recognized in The Forrester Wave™ Q1 2023 as a leader in B2B Event Management Technology.
Company Size
201-500
Company Stage
Series C
Total Funding
$101.5M
Headquarters
Lindon, Utah
Founded
2013
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401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Remote Work Options
RainFocus has launched a Sales Module for its event marketing platform, designed to help enterprise sales and events teams manage rep-driven event engagement. The module integrates with CRMs like Salesforce, enabling sales representatives to nominate contacts, build personalised event agendas, and track real-time engagement activity. The system creates a bi-directional data flow that supports pre-event planning, during-event engagement, and post-event follow-up. Event activity data, including registration and session attendance, flows back into CRM campaigns, providing standardised signals for attribution models and triggering post-event outreach. The module aims to eliminate coordination challenges such as scattered attendee pass requests and limited quota visibility. It gives sales leadership unified visibility into account executive activity and tools to monitor pass quotas and spending by team or region.
RainFocus unleashes new Sales Module for events. Transforming events into revenue engines. Hell, events were always seen as just a check box. Spend money, gather people, shake hands, hope for the best. Well, RainFocus is stepping in to shake this dusty narrative with a fresh Sales Module. They've cooked up a way to turn those high-cost gatherings into something that doesn't just drain the budget but rather stacks it with tangible pipeline results. This module isn't some half-baked feature - it's a full pivot from chaos to control, if you believe the pitch. But is it just more digital fluff? Let's find out. Grabbing the Bull by the CRM Horns. Now, they're plugging this module right into CRMs, with Salesforce topping the list. Not a bad choice - it's a staple in enterprise tools. Imagine streamlining from contact nomination to post-event wrap-up seamlessly without dancing between platforms. Bi-directional flow? Sign me up. The kicker, though, is that every interaction sees a clean data trail fed back into the CRM. They're pushing this as a lifeline for sales reps and leaders alike who can see exactly what went down, who showed up, and what they actually engaged with. Real-Time gold mine or another data drag? For sales reps, this tool's got bite. They can whip up personalized agendas, track real-time activities, and invite people to side events. Every handshake, every session attended gets logged. For those reeling in buyers, that's solid gold. Meanwhile, leadership's got eyes on quotas and performance - all with a flick of the CRM wrist. No more guesswork, no more frenzied follow-ups. Just data to support every move. * Governed Audience Acquisition: Quota management at your fingertips. * CRM-Integrated Workflow: Nominate attendees straight from your existing book. * Improved Attribution Inputs: Cleaner, clear data punching up your current model. "Events are no longer just a cost center," says JR Sherman, RainFocus CEO. That's some confidence Investors Hangout, LLC is hearing. From scatter to strategy. Scattered attendee passes? A thing of the past. Now it's all about a unified strategy syncing up event activity with company goals. The module helps make sense of scattered logistics by reinforcing structured input flows - starting at contact nomination all through to the last closing email. This is supposed to guarantee a clean, measurable ROI - something these event giants are perpetually chasing. Who's benefiting here? The module claims to cater to both little guys - reps needing a leg up - and the big dogs at the CRO helm. Pipeline visibility, seat quotas, monitoring sales activities - they're opening the playbook, and supposedly keeping everyone accountable. If you can keep a lid on the budget and know which events really hit home, who wouldn't want in? Ultimately, RainFocus isn't reinventing the wheel but fine-tuning it to a razor's edge. Either way, they're changing the tune from "let's spend without knowing" to "let's drive some real value." Time will tell if the enterprise scene bites or heightsen their winnings.
RainFocus Named a Leader in the IDC MarketScape for Worldwide Virtual Events Applications 2026
RainFocus integrations with Adobe automate event data sync and centralize brand assets. RainFocus(TM), the enterprise event marketing platform recently named a Leader in the 2026 Gartner(R) Magic Quadrant(TM) for Event Marketing and Management Platforms, today announced two new content supply chain integrations: Adobe Experience Manager Sites Connector and Adobe Experience Manager Content Advisor. Combined with the RainFocus and Adobe Workfront Fusion integration, the new integrations holistically power the event content supply chain. Designed for event marketing, creative, and web development teams, the new integrations eliminate event content delays throughout the project creation, approval, and publishing processes. What this means for Event Marketing, creative, and web development teams. A unified event content supply chain allows organizations to treat event data as a strategic asset rather than a siloed tactical output. By bridging the gap between event planning and web execution, these integrations enable governance with a single source of truth. This ensures brand consistency across thousands of global touchpoints. Key Capabilities * RainFocus and Adobe Workfront Fusion Integration: This integration supports efficient event planning and production processes through automated handoffs and template usage. It increases scalability and operational efficiency for both large-scale events and small, localized events. * RainFocus and Adobe Experience Manager Sites Connector: This new integration synchronizes RainFocus session, speaker, and exhibitor data directly into Adobe Experience Manager Content Fragments and uses its powerful authoring tool to create rich event websites without manual data transfer or redundant updates. This also ensures a seamless and consistent brand experience. * RainFocus and Adobe Experience Manager Content Advisor: With this new integration, marketers can browse and select approved Adobe Experience Manager assets directly within the RainFocus interface, guaranteeing that only the current versions of globally approved and localized content are used in event materials. The team can leverage AI-powered semantic search to locate the right media based on natural language descriptions, not just technical metadata. The integration eliminates asset duplication and significantly speeds up the creation of regional event series. Potential Use Cases * Workfront Automating Event Lifecycles: Streamlining event creation workflows by automatically creating events in RainFocus using approved Workfront requests. * Sites Connector Supporting Large-Scale User Conferences: Managing thousands of speaker profiles and session updates across complex web architectures in real time. * Content Advisor Conducting High-Frequency Field Marketing: Scaling localized event web pages across multiple regions without increasing headcount. * Providing Brand Governance: Ensuring all event emails and landing pages utilize only the latest, brand-approved assets. Marius Milcher, VP of Platform Strategy and AI, RainFocus: "Our partnership with Adobe is built on technical interoperability. By integrating Adobe Experience Manager Sites Connector and Adobe Experience Manager Content Advisor, we provide the architectural foundation to automate the event lifecycle, allowing clients to transition from manual data management to strategic, data-driven decision-making." Stephen Ratpojanakul, Senior Director, Digital Strategy Group - Tech, Manufacturing, and B2B, Adobe: "Integrating RainFocus into Adobe's content supply chain solution allows our mutual customers to extend the power of Adobe Experience Manager into their customer conferences, field marketing events, and other face-to-face moments during the customer journey. Now, even in-person event engagements can be brand-compliant, data-rich, and seamlessly delivered to all attendees." What makes RainFocus different. * Agentic AI Core: RainFocus utilizes the industry's most advanced agentic AI to orchestrate customer engagement throughout the customer lifecycle. * Unified Data Schema: Unlike point solutions, RainFocus unifies data from in-person, virtual, and hybrid events in a single platform. * Deep Adobe Synergy: These integrations are purpose-built to support Adobe's strategic content supply chain framework for end-to-end business process automation.
RainFocus has announced two new integrations with Adobe to streamline event content workflows. The Adobe Experience Manager Sites Connector synchronises event data directly into content fragments, whilst the Content Advisor allows marketers to access approved assets within RainFocus using AI-powered semantic search. Combined with the existing Workfront Fusion integration, these tools aim to eliminate manual data transfers and speed up event production. The integrations are designed for enterprise marketing teams managing high-volume events requiring strict brand governance. RainFocus, recently named a Leader in the 2026 Gartner Magic Quadrant for Event Marketing and Management Platforms, maintains ISO 27001, PCI-DSS, and SOC 2 Type II compliance and hosts over 10,000 events annually.