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Procter & Gamble

Makes household and personal care products

Brand Manager – Graduate Entry

Brand & Creative MarketingConfirmed live in the last 24 hours
Full-timeSchwalbach am Taunus, GermanyIn-person

About the Job

Requirements

  • You have, or will have completed before starting with us, a bachelor's or master's degree with strong academic results.
  • You demonstrate excellent analytical and problem-solving skills, a drive for leadership, and a strong passion for Brand Management.
  • You are curious about how social platforms, creators, and digital communities influence consumer behavior and modern brand building.
  • You work effectively with diverse groups of people by embracing creativity, innovation, and initiative.
  • You are skilled at making complex decisions using all available data while also using judgment and instinct.
  • You have strong communication and collaboration skills in fast-paced, multi-stakeholder environments.
  • You communicate with excellent fluency in English and German, with the ability to write confidently and adapt your language to different audiences and business contexts.

Responsibilities

  • Lead masterplans for product and commercial innovations and marketing elements across all media.
  • Develop marketing concepts and identify tactics based on consumer, shopper, and customer insights.
  • Identify ways to attract new brand users, pilot campaigns on new social media platforms, collaborate with creators and digital communities, and build brand relevance through consumer conversations and emerging trends.
  • Help shape how brands connect with consumers across digital and social ecosystems, leveraging insights, creators, and communities to drive business growth.
  • Work within Commercial Operations, Brand Operations, or Sales, developing marketing plans for a brand, category, marketing touch point, or customer.
  • Collaborate with and manage multi-functional teams across regions and organizational levels.

Desired Qualifications

  • Short work experience, internships, and studies abroad are considered a plus.

About the Company

Procter & Gamble

Makes household and personal care products

Procter & Gamble makes household and personal care products that consumers use for cleaning, grooming, hygiene, and everyday health. Its portfolio includes Tide laundry detergent, Pampers diapers, Gillette razors, and Crest toothpaste, with brands tailored to different needs and markets. The company develops and manufactures these branded goods, then earns revenue by selling them through retailers, distributors, online stores, and direct consumer channels. Its businesses span beauty and hair care, shaving, oral and personal health, fabric and home care, and baby and family care. Founded in 1837, Procter & Gamble is headquartered in Cincinnati, Ohio.

Company size
10,001+
Company stage
IPO
Headquarters
Cincinnati, OH
Founded
1837

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