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Aje joins bridal curation at Farfetch. By Christopher Kelly | 4 June 2026 2 / 3 free articles left. Global luxury platform Farfetch has unveiled an exclusive curation of bridalwear and wedding guest attire, with Australian-born designer label Aje joining the line-up. The selection also features pieces from Dublin label Simone Rocha, Romanian designer Maria Lucia Hohan, and Parisian-born designer Nina Ricci. Aje currently sells a range of 30 bridal and wedding pieces via its website, including a small selection of accessories. This includes mini dresses, gowns, blazers, pants and tops, with prices ranging from the low triple figures to low four figures. Farfetch head of merchandising Doralice Belli said the platform is seeing modern brides moving away from conventional bridal gowns, drawing heavy inspiration from current cultural touchstones, cinema inspiration and iconic celebrity style. "The Simone Rocha and Nina Ricci exclusives offer options for the romantic idealist, but also for the bride who leans into structural silhouettes or a minimalist sophistication," Belli said. The wedding guest exclusive outfits span from ruffled dresses by Aje in pastel shades, to liquid metal gowns from Maria Lucia Hohan, to minimalist gowns in light blue and pink from Nina Ricci. "For those invitees grappling with a last-minute outfit issue or receiving an eleventh-hour event invitation, Farfetch First offers an essential solution," Belli said. "It ensures that a selection of these exclusive items can reach them as soon as the next day across Europe." Farfetch is a global luxury fashion platform selling to over 190 countries and territories with items from over 1,400 brands, boutiques and department stores.

E-commerce automation for fashion brands: what you need to know. The growth of online fashion sales has created enormous opportunities for brands, but it has also increased operational complexity. Managing products, inventory, orders, returns, and shipping manually across multiple e-commerce platforms quickly becomes inefficient and error-prone. Fashion brands need automation to scale effectively. With Just Fashion ERP, companies can automate key e-commerce operations and centralize online sales management in one integrated platform. Why e-commerce automation matters. Fashion e-commerce moves fast. Customers expect accurate stock availability, rapid fulfillment, and seamless shopping experiences across every channel. Without automation, businesses often face: Manual product uploads and updates Inventory discrepancies between channels Delayed order processing Overselling and stockouts Inefficient returns management Automation reduces these operational bottlenecks and allows teams to focus on growth rather than repetitive manual tasks. Centralized product management. Managing product information across multiple e-commerce channels can become extremely time-consuming. With Product Data Manager, Just Fashion ERP centralizes product details such as descriptions, sizes, colors, materials, pricing, and images. Once updated inside the ERP, product information is synchronized automatically across connected channels, reducing errors and ensuring consistency everywhere products are sold. Automated inventory synchronization. Inventory synchronization is one of the most critical aspects of fashion e-commerce automation. Just Fashion ERP integrates directly with Shopify, PrestaShop, Magento, and Farfetch, updating stock levels in real time after every sale, return, or warehouse movement. This prevents overselling, improves customer satisfaction, and ensures accurate availability across all channels. Order processing and fulfillment automation. As online sales volumes grow, manual order handling becomes unsustainable. Just Fashion ERP centralizes order management, automatically importing online orders into the ERP for fulfillment. Integrated warehouse management helps automate picking, packing, and shipping workflows, reducing fulfillment times and operational errors. Logistics and shipping integration. Efficient shipping is essential for customer satisfaction. By connecting e-commerce orders with logistics and supply chain workflows, Just Fashion ERP streamlines shipping management and improves delivery coordination. Automation also supports tracking updates and faster communication between warehouses, carriers, and customers. Automating returns and exchanges. Returns are particularly common in fashion e-commerce due to sizing and fit issues. With returns and credit note management, Just Fashion ERP automates refund processing, inventory reintegration, and exchange workflows. This reduces administrative workload while improving the customer experience. Real-Time analytics and performance monitoring. E-commerce automation also generates valuable business insights. Just Fashion ERP provides real-time dashboards for monitoring: Online sales performance Best-selling products and variants Inventory turnover Order fulfillment speed Return rates and customer behavior These analytics help fashion brands optimize operations and make smarter business decisions. Key benefits of e-commerce automation. Reduce manual data entry Improve inventory accuracy Accelerate order fulfillment Enhance customer experience Scale operations efficiently Centralize all e-commerce activities Scaling Fashion E-commerce with ERP. As brands expand internationally and add new sales channels, automation becomes essential for maintaining operational control. Just Fashion ERP allows fashion businesses to scale their e-commerce operations without increasing complexity, ensuring synchronized workflows across products, orders, inventory, and logistics. Conclusion. E-commerce automation is critical for modern fashion brands that want to grow efficiently and deliver exceptional customer experiences. Just Fashion ERP centralizes and automates inventory, orders, products, logistics, and returns in one powerful platform. The result is greater efficiency, improved accuracy, and scalable online growth.

Nailed it or failed it? Retail edition. 2025 predictions reality check. It's time to revisit the retail trends MarketSource Inc. forecasted last year and see how they stacked up against reality. Here's an honest assessment of what MarketSource Inc. got right, what surprised MarketSource Inc., and where MarketSource Inc. missed the mark. Prediction: immersive, localized shopping experiences will drive retail traffic. Rating: nailed it! Retailers invested in unified commerce platforms, blending online, in-store, and mobile experiences. Localized shopping and experiential retail flourished, attracting foot traffic and boosting engagement. Sustainability also played a key role, drawing in environmentally conscious shoppers. Real-World Examples Walmart's Nitro Circus Tour brought live entertainment and interactive experiences to stores, exemplifying the rise of retailtainment. Amazon's 'just walk out' stores used biometric tech for seamless, contactless shopping, merging convenience with innovation. Farfetch launched AR-powered retail experiences, allowing customers to try on products virtually and interact with digital displays. Prediction: the search for innovation and exclusivity will define consumer spending habits. Consumers focused their spending on experiences, technology, and sustainable products. Digital engagement and social commerce were crucial to capturing attention. High-income consumers sought exclusivity and premium experiences, with luxury goods and personalized services dominating their choices. Real-World Examples Bath & Body Works and other retailers used pop-culture collaborations to create unique, exclusive in-store experiences. A majority of consumers expressed willingness to try new products and pay more for sustainable, energy-efficient options - if priced affordably. Shoppers increasingly valued purpose and experience in every purchase, driving demand for innovative and exclusive offerings. Prediction: key tech will reshape the retail landscape. Rating: nailed it! (with surprises). AI and machine learning transformed personalized shopping, predictive analytics, and inventory management. Retailers leveraged these technologies to anticipate consumer needs and optimize operations. The pace of AI innovation exceeded expectations, with generative AI quickly moving from back-office optimization to front-line customer engagement. Real-World Examples Sephora's AI-powered tools delivered personalized product recommendations and virtual try-ons. Adobe reported a 1,950% year-over-year increase in retail site traffic from Cyber Monday chat interactions, highlighting the impact of AI-driven customer service. Walmart and other major retailers used AI for real-time inventory tracking and predictive analytics, improving operational efficiency and reducing stockouts. Prediction: refined omnichannel strategies will be essential. Omnichannel strategies became table stakes. Retailers who integrated e-commerce, mobile, and physical stores captured more market share. Curbside pickup, same-day delivery, and in-store digital experiences became standard. Those who lagged in omnichannel integration struggled to compete. Real-World Examples Starbucks created a unified experience across thousands of locations, digital platforms, and mobile apps, driving loyalty and convenience. ShipStation reported that 75% of shoppers use both digital and physical touchpoints for research, purchase, and returns, making omnichannel integration critical. Amazon and Walmart expanded same-day delivery and curbside pickup, setting new expectations for speed and flexibility. Prediction: retailers will leverage 3PL providers. Retailers increasingly outsourced logistics and fulfillment to third-party providers to improve efficiency and scalability. This allowed them to focus on core competencies and deliver faster, more reliable service to customers. Real-World Examples The global 3PL market is projected to reach $1.4 trillion by 2025, with a growing focus on sustainability. E-commerce expansion drove demand for efficient inbound logistics and inventory management. AI and automation became key differentiators for 3PL providers, influencing retailer partnerships. Prediction: sustainability will play a key role. Rating: partially correct. Sustainability remained a priority, with retailers investing in eco-friendly practices and products. At the same time, economic pressures sometimes forced trade-offs, and price sensitivity occasionally outweighed sustainability concerns. Retailers who embedded sustainability into their core operations saw the greatest long-term benefits. Real-World Examples 68% of shoppers preferred buying from sustainable brands, and 44% were willing to pay more for eco-friendly products. Retailers adopted minimal, recyclable, and compostable packaging, with innovative solutions like mushroom-based materials and refillable containers. Circular economy models gained traction, focusing on recycling, reusing, and repairing products to minimize waste. Key takeaways. Final thoughts. 2025 was a year of rapid change and unexpected challenges. While some of its predictions held true, others evolved in ways MarketSource Inc. couldn't have anticipated. This reality check helps MarketSource Inc. refine its outlook for 2026 and beyond, ensuring MarketSource Inc. is at the forefront of a dynamic retail landscape. No matter your sales goals, MarketSource Inc. can help you reach them - faster. Carlo is a retail practice lead and solutions architect and previously led the marketsource reporting and analytics team. Prior to joining marketsource, carlo held several executive leadership positions within corporate retail organizations in charge of multiple teams, including director, inventory management for chico's FAS inc. and global director, inventory planning for american eagle outfitters. He also provided consulting services for aptos retail solutions. Want more sales? Subscribe now to receive occasional emails with insights that help you accelerate profitable growth, risk reduction, market expansion, and revenue velocity.