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Full-Time

Vice President of Sales & Market Growth

Updated on 10/18/2024

ActiveCampaign

ActiveCampaign

501-1,000 employees

Customer experience automation platform for businesses

Data & Analytics
Consulting
Enterprise Software

Compensation Overview

$270k - $330kAnnually

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Analytical driven leader with a track record of leveraging data and technology to drive impact at scale
  • Problem solving leader building for major scale and driving infrastructure and operational foundations for the sales organization in partnership with other customer facing teams
  • Master of building cross-functional relationships especially with marketing to drive inbound at scale and prioritize outbound programs
  • 5+ years in management consulting in a strategic/operational (GTM) role
  • 15+ years experience in sales or sales operations within the software as a service (SaaS) industry
  • 15+ years leading teams, driving results and customer centricity
  • BA or BS degree minimum. MBA preferred
Responsibilities
  • Define and execute comprehensive sales strategies aligned with business objectives and market opportunities
  • Align sales strategies with product, marketing, and customer success teams to ensure impactful go to market motions
  • Establish and manage sales KPIs, forecasting methods, and compensation plans to drive team performance and revenue growth
  • Provide coaching and development to sales leaders and individual contributors to build a motivated and best in class sales organization
  • Create and implement sales processes and methodologies to optimize conversion and customer lifetime value
  • Prioritize opportunities and focus on fewer impactful things done better within the SMB and mid-market world
  • Work closely with cross-functional teams (product, engineering, finance and marketing teams) to successfully take new products and features to market and win market share
  • Contribute to building a culture of accountability, operational excellence and equity

ActiveCampaign offers a customer experience automation platform that helps businesses automate and personalize their interactions with customers. The platform integrates sales, marketing, and customer service functions, allowing users to streamline their operations and enhance customer engagement. Unlike many competitors, ActiveCampaign serves a wide range of industries, making it suitable for businesses of all sizes, particularly those looking to grow. The company's goal is to improve customer connections through automation, operating on a subscription-based model.

Company Stage

Series C

Total Funding

$360M

Headquarters

Chicago, Illinois

Founded

2003

Growth & Insights
Headcount

6 month growth

4%

1 year growth

4%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • The expansion into new global hubs like Krakow and Costa Rica indicates strong growth and increased opportunities for employees.
  • ActiveCampaign HQ's launch for franchise and multi-location businesses showcases the company's commitment to addressing specific market needs, potentially leading to higher customer retention and satisfaction.
  • The company's research-driven approach, as seen in their consumer reports, helps businesses stay ahead of market trends and consumer preferences, providing valuable insights for strategic planning.

What critics are saying

  • The competitive landscape in marketing automation is intense, with major players like HubSpot and Salesforce posing significant threats.
  • Rapid expansion and opening of new hubs may strain resources and lead to operational inefficiencies.

What makes ActiveCampaign unique

  • ActiveCampaign's platform uniquely integrates sales, marketing, and customer service functions, providing a holistic approach to customer experience automation.
  • The company offers pre-built automation recipes, enabling businesses to quickly set up tailored workflows, which is a significant time-saver compared to competitors.
  • ActiveCampaign's global data centers, including the new one in Germany, ensure high data availability and compliance with regional regulations, enhancing reliability and trust.

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