Avalara provides cloud-based tax compliance services for businesses of all sizes. Its main product, AvaTax, automatically calculates sales tax at the point of purchase and can be connected to many business apps to make tax determinations as orders move through a company’s systems. Beyond calculation, Avalara offers returns filing and ongoing compliance management, helping customers stay up to date with changing tax laws. The company earns money through subscriptions tied to how many transactions you process and how complex your tax needs are, and it also offers consulting and training services to support customers. Compared with others, Avalara covers many industries (like e-commerce, retail, manufacturing, and software) and integrates with a wide range of platforms, aiming to provide an end-to-end, automated tax workflow. Its goal is to reduce the risk of penalties and streamline tax compliance so businesses can focus on their core operations.
Company Size
5,001-10,000
Company Stage
IPO
Headquarters
Durham, North Carolina
Founded
2004
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Avalara has appointed Claire Goad as General Manager of E-Invoicing and Live Reporting. Goad will oversee the company's global e-invoicing business, including go-to-market execution, partner delivery, and international expansion as governments worldwide introduce continuous transaction controls and digital reporting mandates. Goad brings over 20 years of experience in invoice automation, supplier enablement, and indirect tax workflows. She previously served as Senior Vice President of Invoice Automation Sales and Delivery at Tungsten Automation, where she led global sales and delivery teams. The appointment comes as multinational businesses navigate expanding e-invoicing regulations across Europe, Latin America, and Asia-Pacific, including mandates in France, Germany, and the EU's ViDA initiative. Avalara was recently positioned in the Leaders category in the IDC MarketScape: Worldwide E-Invoicing Compliance Solutions 2026 Vendor Assessment.
Avalara named a Leader in IDC MarketScape: Worldwide E-Invoicing Compliance Solutions 2026. 15 Sep, 2026, 09:17 IST PUNE, India, Sept. 15, 2026 /PRNewswire/ - Avalara, Inc., the agentic AI leader in global tax and compliance, today announced that after a thorough evaluation of its strategies and capabilities, the company has been positioned in the Leaders Category in the IDC MarketScape: Worldwide E-Invoicing Compliance Solutions 2026 Vendor Assessment (doc #EUR154882626, September 2026). According to the IDC MarketScape, "Avalara's harmonized UBL model and single global API let customers integrate once and activate countries via configuration." The report also noted, "Avalara supports a wide mandate footprint with an ambitious expansion road map, and customers expressed confidence in its depth of compliance expertise." "To us, being recognized as a Leader in the IDC MarketScape for Worldwide E-Invoicing Compliance Solutions reflects the trust our customers place in us to navigate one of the most complex and fast-moving compliance landscapes in the world," said Jayme Fishman, Chief Strategy and Product Officer at Avalara. "As governments continue to accelerate e-invoicing mandates across every region, we're committed to making it faster and easier for businesses to stay compliant everywhere, without the burden of managing country-by-country solutions." With Avalara E-Invoicing and Live Reporting (ELR), businesses integrate once and activate individual country mandates through configuration rather than repeated reimplementation. Built on a single global API and a harmonized data model, Avalara ELR supports clearance/CTC, post-audit, and hybrid e-reporting architectures through pre-built, country-specific workflows. The Avalara solution integrates with leading ERP and accounting platforms, as well as ecommerce and billing systems. AI is also embedded within Avalara ELR, including error interpretation through Avi Insights, natural-language document search, and intelligent document processing, with further agentic capabilities planned. "The global e-invoicing mandate landscape is expanding at a pace that challenges even the most well-resourced finance and IT teams," said Kevin Permenter, Research Director, Financial Applications, IDC. "Avalara's ability to offer a single global API with country-specific activation through configuration addresses one of the core pain points we see across midmarket and enterprise buyers. Combined with predictable, transaction-based pricing and a proven compliance track record, Avalara demonstrates the hallmarks of a vendor well-positioned to scale alongside the mandates its customers face." About Avalara Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting millions of businesses worldwide. The company's purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com. About IDC MarketScape IDC MarketScape vendor assessment model is designed to provide an overview of the competitive fitness of technology and service suppliers in a given market. The research utilizes a rigorous scoring methodology based on both qualitative and quantitative criteria that results in a single graphical illustration of each supplier's position within a given market. IDC MarketScape provides a clear framework in which the product and service offerings, capabilities and strategies, and current and future market success factors of technology suppliers can be meaningfully compared. The framework also provides technology buyers with a 360-degree assessment of the strengths and weaknesses of current and prospective suppliers.
Dana Duman joins Fortive as Vice President, Global Talent Acquisition. September 10, 2026 Dana Duman has joined Fortive as Vice President, Global Talent Acquisition, taking on a senior leadership role focused on strengthening the company's global talent acquisition function as it enters its next phase of growth. Duman brings approximately 20 years of experience across global talent acquisition, recruiting operations, workforce strategy, employer branding, analytics, technology and AI-enabled recruiting. Her career has focused on building and scaling talent acquisition organisations, improving recruiting operations and developing strategies aligned with broader business and workforce priorities. Before joining Fortive, Duman served as Head of Global Talent Acquisition at Avalara. She joined Avalara in 2024 as Director of Global TA Programs and Operations before taking on the global talent acquisition leadership role. During her time at the company, she was responsible for global talent acquisition initiatives and worked with teams across the organisation to strengthen recruiting operations and capabilities. Duman's experience at Avalara included work on talent acquisition processes, recruiting technology, data-driven strategies and operational improvements. Her leadership also extended to building strong talent acquisition teams and supporting hiring programmes across different functions and markets. Public posts from her time at Avalara show her involvement in recognising and developing members of the company's global talent acquisition organisation. Prior to Avalara, Duman spent more than four years at Western Union, where she served as Head of Global Talent Acquisition Enablement, Technology and Agile Recruiting. Her responsibilities covered areas including talent acquisition enablement, executive recruitment, employer branding and technology integration. She also held a leadership role at Paradox as Talent Acquisition Solutions Architect Leader for Global Enterprise. Earlier in her career, Duman served as Senior Director of Talent Acquisition at WOW! Internet, Cable & Phone and as Director of Talent Acquisition at Aimco. These roles added experience in building talent acquisition functions, recruitment operations and employer-branding initiatives to her professional background. At Fortive, Duman will lead the company's global Talent Acquisition function. Her mandate will include building a modern, high-performing talent acquisition organisation and strengthening the experience of candidates, hiring leaders and the wider business. Her appointment comes with experience in the use of technology and data to modernise recruiting operations. Duman's career has included work across recruiting technology, analytics, workforce strategy and agile recruiting, areas that have increasingly become part of how global organisations approach talent acquisition. Duman's move to Fortive follows her departure from Avalara, where she recently marked the end of her tenure. In a LinkedIn post, she described her time at Avalara as a chapter she was grateful for and highlighted the people, collaboration and work involved during her tenure. She said she was looking forward to an exciting new chapter after taking some time to recharge with her family. With her appointment as Vice President, Global Talent Acquisition, Duman will now oversee Fortive's global talent acquisition efforts, bringing nearly two decades of experience across recruiting leadership, technology, workforce strategy and organisational talent programmes to the role. - Advertisement -
Avalara Appoints Hauke Stehr as Director for DACH to Accelerate Growth in a Transformational Compliance Era. EQS-News: Avalara, Inc. / Key word(s): Personnel Avalara Appoints Hauke Stehr as Director for DACH to Accelerate Growth in a Transformational Compliance Era 29.07.2026 / 11:05 CET/CEST The issuer is solely responsible for the content of this announcement. Stehr brings deep enterprise software and go-to-market leadership experience to one of Avalara's most strategic global markets MUNICH, July 29, 2026 /PRNewswire/ - Avalara, Inc., the agentic AI leader in global tax and compliance, today announced the appointment of Hauke Stehr as Director for the DACH region. In this role, Stehr will lead Avalara's growth strategy across Germany, Austria, and Switzerland, helping businesses navigate evolving tax and compliance requirements. Stehr joins Avalara at a pivotal moment for businesses across Europe, as governments accelerate the shift toward digital tax reporting and electronic invoicing. Germany's phased rollout of mandatory B2B e-invoicing and the European Union's VAT in the Digital Age (ViDA) initiative are reshaping how organizations manage tax, invoicing, reporting, and cross-border compliance. For enterprises operating in the DACH region, modernizing compliance processes has become a strategic business priority. "The DACH region represents one of Avalara's most important growth markets globally," said Greg Chapman, EVP, AvaTax General Management at Avalara. "As regulatory requirements become more complex and digital reporting obligations expand, businesses need trusted technology partners to help them navigate change. Hauke brings the ideal combination of enterprise leadership, operational expertise, and entrepreneurial drive to help customers succeed in this new environment." Stehr has more than two decades of leadership experience across high-growth technology companies and global enterprises. Throughout his career, he has built and scaled go-to-market organizations, launched new markets, led international teams, and worked in global companies including PayPal and Schindler. "The opportunity in the DACH region is significant," said Stehr. "As regulatory complexity continues to increase, organizations are looking for smarter, more scalable ways to manage tax and compliance. Avalara's global expertise, coupled with our accelerating growth in the region, provides a strong foundation for helping customers modernize their compliance operations, reduce risk, and support long-term growth." About Avalara Avalara is the agentic AI platform for global tax and compliance. For more than two decades, Avalara has built one of the most expansive libraries of tax content and integrations in the industry, processing more than 54 billion transactions annually and supporting millions of businesses worldwide. The company's purpose-built AI agents automate end-to-end compliance with greater precision, from tax calculations and return filings to exemption certificate management and beyond. For more information, visit Avalara.com. 29.07.2026 CET/CEST Dissemination of a Corporate News, transmitted by EQS News - a service of EQS Group. The issuer is solely responsible for the content of this announcement. The EQS Distribution Services include Regulatory Announcements, Financial/Corporate News and Press Releases. View original content: EQS News 2373512 29.07.2026 CET/CEST
10 things to check before you sell internationally. WooCommerce, Avalara, and ShipStation have created a 10-step checklist before going global Jul 23, 2026 Tl;dr. * From Rick: Cross-border commerce breaks at checkout. Here's the 10-step list to run before you go live in any new market. Avalara partnered with WooCommerce and ShipStation to create a 10-step pre-launch checklist before entering a new market. Download it! Message from Avalara. Going global sounds straightforward until your customers hit checkout and see surprise duties, wrong currencies, or shipping that doesn't deliver. Avalara, WooCommerce, and ShipStation built a step-by-step guide to fixing exactly that - without rebuilding your storefront from scratch. It covers localized storefronts, accurate landed cost calculations, and streamlined cross-border fulfillment, plus a 10-step pre-launch checklist to run before you go live in any new market. Watson events & webinars. * Rick Watson appeared on a ShipStation webinar: How Intelligent is your eCommerce deliverry? * Missed any of the Watson Webinars? From recaps to earnings and more - Watch the webinars