In This Role, You Can Expect To...

• Build and grow an industry-leading lifecycle and CRM marketing practice that has testing and data at the heart of it.
• Improve conversion rates across product lines, raise retention rates, and increase customer lifetime value through data-driven customer marketing automations and seasonal campaigns.
• Map customer journeys across PlayOn’s different product lines with different audience segments in mind, collaborating cross-functionally to design programs to connect with our customers in the right place, at the right time, with the right message.
• Own your channels’ contributions to core business drivers, including paying subscriber growth, retention, and ARPU. Set goals, develop strategies, and provide regular communication to senior leadership to maintain alignment on priorities.
• Own the company’s experience across all CRM channels, including email and push marketing, delivering against a best-in-class brand.
• Partner with marketing and product leadership to ensure we build the most strategic activation funnels, onboarding and engagement experiences, and reactivation strategies.

To Thrive in this Role, These are the Talents You Bring...

• 10+ years of in-house marketing experience 5+ years of experience managing a high-performing lifecycle marketing team
• Deep experience in subscriptions, specifically companies with multiple tiers or plans
• Broad and deep experience in CRM marketing, understanding of how different marketing channels complement one another in order to run effective cross-channel marketing campaigns that drive the highest efficiencies 
• Exceptional oral and written communication skills, with strong presentation skills among peers and within executive environments
• Bachelor’s degree, Master’s Degree-level preferred
• Find motivation and inspiration in fast moving, fluid environments

How You Play

• Ownership over Participation- You take responsibility for achieving holistic outcomes, prioritize key objectives, and adapt quickly when situations require a different approach. You follow through even against the toughest challenges. 
 
• Team over Stars- You are a bridge builder, establishing processes and relationships with teams outside your own. You work to rally around common goals, find win-win solutions, compromise when necessary, and help others succeed. 


• Growth over Comfort- You are driven by a desire to grow and actively seek opportunities to expand your comfort zone, skills, and confidence. You embrace new challenges with curiosity, accepting discomfort and failure as opportunities to learn.  


• Fairness over Popularity- You approach decisions with a scientist’s mindset, challenging your assumptions and remaining objective. You consider long-term impact rather than relying on short-term gains, proactively seek others’ perspectives, and manage emotions in decision-making.