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TikTok

Short-form video platform with ads

Machine Learning Engineer New Grad - Ads Signal & Measurement

Applied Machine LearningConfirmed live in the last 24 hours
Full-timeSan Jose, CA, USAIn-person

About the Job

Requirements

  • Individuals are completing or have recently completed a Bachelor's or above degree in Computer Science, Statistics, Mathematics, Electrical Engineering, or a related technical discipline.
  • Have a solid foundation in machine learning and statistics, including hypothesis testing, regression, and probabilistic models; causal inference is ideal.
  • Have strong programming skills in at least one of Python, Go, Java, or C/C++, with a solid grasp of data structures and algorithms.
  • Have hands-on machine learning experience through coursework, research, internships, or personal projects, such as training and evaluating models on real-world data.
  • Have strong communication skills and eagerness to learn in a fast-paced environment.

Responsibilities

  • Build and improve machine learning models for signal quality, including anomaly detection, signal recovery, denoising, and correction, to ensure the reliability of advertiser conversion data at scale.
  • Contribute to cross-platform identity resolution by improving the precision and coverage of the Identity Graph through probabilistic matching models and graph algorithms.
  • Participate in attribution model design and implementation, including multi-touch attribution, modeled conversions, and incrementality measurement.
  • Drive the downstream application of signal, identity, and attribution data in ranking models; improve conversion prediction and bidding/ranking quality by feeding higher-fidelity signals, resolved identities, and modeled conversions into ads ranking systems, and own the data-to-model feedback loop end to end.
  • Help build large-scale experimentation infrastructure and data pipelines powering Conversion Lift, Brand Lift, Split Test, and cross-media measurement products.
  • Explore large language model-powered signal intelligence by applying large language models to semantic understanding of advertiser conversion data, enabling intelligent classification, quality assessment, and automated correction of event signals.
  • Collaborate with Product, Data Science, and Infrastructure teams to turn algorithmic ideas into production systems serving advertisers globally.

Desired Qualifications

  • Internship, research, or project experience in one or more of computational advertising, recommendation/search ranking, causal inference or A/B experimentation, entity resolution/graph learning, anomaly detection, or applied large language models/natural language processing.
  • Publications at machine learning/data mining venues such as NeurIPS, ICML, KDD, or WWW, or strong performance in algorithm/machine learning competitions such as ACM-ICPC or Kaggle.
  • Experience with large-scale data processing frameworks such as Spark or Flink, or machine learning frameworks such as PyTorch or TensorFlow.
  • Genuine curiosity about ads technology and how advertisers think about return on investment and measurement.

About the Company

TikTok

Short-form video platform with ads

TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.

Company size
10,001+
Company stage
Grant
Total funding
$740K
Headquarters
Santa Monica, CA
Founded
2016

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