Full-Time

Senior Marketing Content Manager

Creative Planning, Zenless Zone Zero

Confirmed live in the last 24 hours

HoYoverse

HoYoverse

1,001-5,000 employees

Develops immersive virtual world gaming experiences

AI & Machine Learning

Senior

Remote in USA

Required Skills
Communications
Animation
Marketing
Requirements
  • 3-5 years of experience in creative advertising agencies or agencies (Art Base)
  • Familiarity with global content environment is preferred
  • Deep understanding of subculture, familiar with current popular anime, games, film and television works, and have a deep understanding of subculture style and HoYoverse's IP
  • Excellent visual creativity and sensitivity to brand tone, with rich experience in video production
  • Familiar with the digital communication environment and understand popular trends
Responsibilities
  • Propose brand integration marketing communication plans based on IP settings
  • Develop creative communication ideas and topics including promotional short films, animated short dramas, graphic creativity, comics, live events, etc.
  • Focus on gaming, entertainment, and marketing trends to develop themes and provide detailed implementation goals and reference cases to video directors, art designers, animation departments, etc. based on understanding user insights in different global regions
  • Plan related preheating, circle expansion, topic detonation, traffic convergence, and other communication actions, and cooperate closely with brand, community, operation, business, and other departments
  • Manage project progress, coordinate internal and external resources

HoYoverse specializes in immersive virtual world experiences, offering popular game products like "Genshin Impact," "Honkai Impact 3rd," "Tears of Themis," and "Honkai: Star Rail," as well as the dynamic desktop software "N0va Desktop" and the community product "HoYoLAB." The company's expertise lies in cartoon rendering, artificial intelligence, and cloud gaming technology.

Company Stage

N/A

Total Funding

N/A

Headquarters

null, Singapore

Founded

2022

Growth & Insights
Headcount

6 month growth

10%

1 year growth

16%

2 year growth

29%