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Samba TV

Delivers TV audience measurement and insights

Partner Manager - Platform Partnerships

Business Development & PartnershipsConfirmed live in the last 24 hours
Full-timeNew York, NY, USA$150k - $160k /yr

About the Job

Requirements

  • Candidates must have demonstrated the ability to perform against quota in a highly competitive market.
  • Candidates must have a minimum of 3 years of total experience in advertising, digital media, adtech, or internet technology; platform, channel, or partnership experience is strongly preferred.
  • Candidates must demonstrate a strategic, consultative, and analytical approach focused on building durable partnerships rather than one-off transactions.
  • Candidates must have experience enabling and selling through partner sales organizations, not only selling to them.
  • Candidates must be comfortable with technical and commercial conversations involving data integrations, clean rooms, identity, and measurement.
  • Candidates must have a bachelor's degree.
  • Candidates must be willing to work on-site in the office four days per week, travel to outside markets, and entertain partners during evenings and occasionally weekends.
  • Strong references with partners, customers, and colleagues are required.

Responsibilities

  • Act as a thought partner on behalf of Samba with major platforms as they evolve how data powers targeting, activation, and measurement offerings.
  • Evangelize Samba's data, advertising, and TV research and analytics solutions across platform partners, building fluency in Samba's value proposition among their sales, product, and partnership teams.
  • Build and run a channel motion by enabling platform partner sellers to bring Samba into their client conversations and connecting those sellers directly to Samba's brand and agency account executives so joint opportunities are worked together rather than in parallel.
  • Prospect, qualify, close, and scale revenue-generating platform partnerships within a defined portfolio or vertical.
  • Communicate Samba's offerings and value proposition to platform partners through email, phone, in-person presentations, and discussions.
  • Connect platform partners with Samba's brand and agency sellers by routing demand, running joint account planning, and ensuring both sides know where revenue is generated.
  • Collaborate with account management, product, and partner solutions teams to deliver proposals and integrations that meet partner objectives and expectations.
  • Develop and maintain relationships at all personnel levels within platform partners, understanding each partner's organization, roadmap, needs, and revenue potential.
  • Meet or exceed quarterly sales and partner-sourced revenue targets for the portfolio and account list.
  • Work with internal cross-functional teams to ensure partnership launches, integrations, and campaigns succeed and grow.
  • Help develop marketing and enablement initiatives, participate in industry events, and build knowledge of how platforms and data intersect across the advertising ecosystem.

Desired Qualifications

  • Platform, channel, or partnership experience is strongly preferred.
  • Knowledge of the TV, online, and mobile advertising industry and data is a plus.
  • Existing current relationships with platform decision makers are favored.

About the Company

Samba TV

Delivers TV audience measurement and insights

Samba TV collects and analyzes TV viewing data to help advertisers, broadcasters, and content creators understand what people watch. It embeds its technology in about 35 million smart TVs across 20 brands, creating a large viewership database and a household identity graph. The system works by using a proprietary multi-source panel from participating TVs to gather viewing activity, then turning that data into insights and analytics that clients can use to plan ads, optimize content, and measure performance. What sets Samba TV apart is the size and scope of its data: it claims the largest end-to-end viewership dataset and identity graph in the industry, with a panel hundreds of times larger than typical measurements and broad brand partnerships, while offering privacy controls for viewers who opt in or out. The company aims to provide data-driven, actionable insights to improve advertising effectiveness and content delivery across the global smart TV market.

Company size
201-500
Company stage
Debt Financing
Total funding
$75.7M
Headquarters
San Francisco, CA
Founded
2008

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