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Connection

Global IT solutions and procurement network

Marketing Programs Manager

Marketing Generalist & ManagementUpdated on Nov 9
Full-timeMerrimack, NH, USA$76.5k - $97.9k /yrIn-person

About the Job

Requirements

  • Experience in vertical markets in a previous marketing, product management, or sales role.
  • Experience using Workfront or another creative project management solution, Salesforce, and Copilot.
  • B2B marketing methodology experience or certification, such as Forrester, Pragmatic, HubSpot, or another provider.
  • Sound technical skills, including Microsoft Office and Teams.
  • Functional understanding of marketing and e-commerce.
  • Solid critical thinking and analytical skills.
  • Strong verbal and written communication skills.
  • Attention to detail.
  • Ability to work cross-functionally and across all levels of an organization.
  • Proficiency in managing multiple priorities in a fast-paced, deadline-oriented environment.
  • Ability to work independently and in a team environment.

Responsibilities

  • Work closely with the Industry Strategy Group leader, Sales, and Product Management to develop 12-month marketing plans supporting GPO business priorities and goals.
  • Collaborate with the Industry Strategy Group leader and subject matter experts to develop content that supports the buyer’s journey and maximizes brand exposure and demand among GPO audiences.
  • Plan and optimize marketing program alignment with company objectives and funding for designated GPOs aligned with industry verticals and sales segments.
  • Present marketing campaign plans to the Industry Strategy Group, Sales, and Product Management to gain support and gather feedback for optimizing program implementation.
  • Work with Product Managers to present marketing program concepts to vendor partners as needed, detail program participation opportunities, and secure cooperative funding.
  • Monitor program components, measure performance against objectives with the Marketing Analytics team, and consolidate findings and recommendations for improvement.
  • Partner with the segment marketing manager to recommend go-to-market messaging based on current marketplace trends.
  • Work with industry, segment, and sales leaders to plan programs that maximize business growth.
  • Execute lead-generation programs to maximize business growth.
  • Coordinate with the events team on face-to-face and virtual opportunities aligned with programs.
  • Coordinate with the segment team to support methods and strategies for driving business in GPO industry verticals and segments.
  • Provide planning support to Events for segment and vertical market events.

About the Company

Connection

Global IT solutions and procurement network

Connection is a global IT solutions provider that helps organizations deploy and manage technology across digital workplace, IT infrastructure, multicloud, and lifecycle services. It delivers end-to-end guidance through account managers, solution architects, and technical specialists and connects customers to a network of 500 suppliers in 174 countries via proprietary procurement platforms. Different from competitors, it combines extensive supplier reach, worldwide procurement access, and industry-focused services with trusted values like respect, excellence, teamwork, and integrity. Its goal is to boost growth, productivity, and innovation by providing trusted guidance and timely access to technology solutions.

Company size
1,001-5,000
Company stage
IPO
Headquarters
Merrimack, NH
Founded
1982

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