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Pfizer

Makes cancer drugs, vaccines and other medicines

Director, Thought Leader Engagement

Marketing Generalist & ManagementPosted on Nov 9
Full-timeRemote in USA

About the Job

Requirements

  • A bachelor's degree is required.
  • Approximately 8–10+ years of experience in the pharmaceutical, biotechnology, medical device, or related healthcare industries.
  • Experience in commercial, medical affairs, marketing, sales leadership, strategy, or customer engagement roles.
  • Ability to build and maintain strong, collaborative relationships with external Thought Leaders and internal stakeholders.
  • Demonstrated success working in a cross-functional, matrixed environment with influence-based leadership.
  • Strong analytical capabilities and ability to translate customer insights into actionable strategies.
  • Ability to travel approximately 50%, including evenings and weekends as required.
  • Candidates must be authorized to be employed in the United States by any employer and must have permanent U.S. work authorization.

Responsibilities

  • Partner with marketers to develop and execute a strategic Opinion Leader engagement plan aligned to brand and Gastroenterology franchise objectives.
  • Support and inform Opinion Leader engagement strategy development, and execute approved engagement plans in alignment with cross-functional owners.
  • Map the Opinion Leader community to identify new and emerging Opinion Leaders based on brand strategies.
  • Map connections and relationships within the Gastroenterology Opinion Leader community to inform potential engagement strategies and channels.
  • Support the development and execution of individualized Opinion Leader engagement approaches.
  • Establish, maintain, and strengthen long-term relationships with national and regional Thought Leaders and Opinion Leaders.
  • Serve as the primary commercial point of contact for assigned Opinion Leaders, ensuring a consistent and coordinated Pfizer presence.
  • Deliver a One Pfizer experience by aligning engagement activities across functions.
  • Identify ways to advance and expand engagement with Opinion Leaders through innovative initiatives, including digital and novel engagement models.
  • Lead insight gathering through one-to-one engagements and small group meetings to support Gastroenterology brand and other Pfizer objectives.
  • Capture, synthesize, and share insights on Opinion Leader expertise and experience, brand perceptions, treatment patterns, unmet needs, and market dynamics that can be turned into actionable commercial recommendations.
  • Maintain consistent documentation of insights to support longitudinal understanding of relationships, enable knowledge sharing, and inform future engagement.
  • Inform the development and execution of health care professional and customer engagement strategies.
  • Partner with Marketing, Medical Affairs, Sales, Market Access, and other internal stakeholders to align Opinion Leader engagement with broader commercial and medical plans.
  • Support brand and franchise planning through Opinion Leader insights and strategic input.
  • Collaborate with global and regional colleagues, as appropriate, to align engagement approaches.
  • Support Marketing and Medical in developing Opinion Leader engagement approaches for national and regional congresses and meetings through insights, recommendations, and coordination.
  • Plan and coordinate Opinion Leader interactions at meetings in partnership with brand teams.
  • Establish and track engagement metrics, including post-engagement evaluations and performance against objectives.
  • Maintain up-to-date Opinion Leader lists and track engagement activity.
  • Ensure all Opinion Leader engagements comply with company policies and compliance standards.
  • Partner with the marketing project owner, legal, and compliance teams to ensure consistent and appropriate engagement practices.

Desired Qualifications

  • An advanced degree.
  • Gastroenterology experience.
  • Experience designing and executing Thought Leader or Opinion Leader engagement programs.
  • A science or clinical background.

About the Company

Pfizer

Makes cancer drugs, vaccines and other medicines

Pfizer discovers, makes, and sells prescription medicines and vaccines for patients, doctors, and governments worldwide, with large businesses in vaccines, cancer, heart disease, and rare diseases. In 2020, its COVID-19 shot, developed with German partner BioNTech, became the first COVID-19 vaccine authorized in the United States. Its scientists find drug candidates and run clinical trials to prove they are safe and effective, and Pfizer then manufactures approved products in its own plants, earning most of its money from patented drugs before cheaper generic copies arrive. Pfizer was founded in 1849 as a chemicals business in Brooklyn and is based in New York City.

Company size
10,001+
Company stage
IPO
Headquarters
New York City, New York
Founded
1849

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