Global Strategic Insights Director

Global Strategic Insights Director, DEWALT

Towson, MD/Remote based in the USA

Come make the world and accelerate your success.

It takes great people to achieve greatness. People with a sense of purpose and integrity. People with a relentless pursuit of excellence. People who care about making things better For Those Who Make The World™. Sound like you? Join our top-notch team of approximately 43,500 diverse and high-performing professionals globally who are making their mark on some of the world’s most beloved brands, including DEWALT®, BLACK+DECKER®, CRAFTSMAN®, STANLEY®, CUB CADET®, and HUSTLER®.

The Job:  

As a Global Strategic Insights Director you’ll be part of our Insights & Analytics team. The Global Strategic Insights Director for DEWALT will be at the forefront of shaping the future of our business. This role is pivotal in driving impactful change by influencing our Pro business strategy, our product innovation roadmap, and global marketing communications.  With a relentless focus on understanding the end user and marketplace dynamics, the Global Strategic Insights Director will lead the charge, ensuring that DEWALT remains a preferred brand for Tools and Outdoor working in partnership with Marketing, Product and Category Management leaders.

Partner with Function Lead to build and develop the Strategic Insights group driving its vision and objectives.

• Drive the DEWALT learning agenda and provide inputs into the key priorities of the function
• Build advocacy for sustained organizational investment in end user understanding including a roadmap for foundational pro user insights needed to support the strategic horizon
• Stay current with emerging research and analytic methodologies, sharing knowledge to enhance the organization's capabilities
• Standardize research approaches to ensure consistent application of insights across the business
• Create strong partnerships with vendors and cross-functional leadership to drive collaborative success

Lead and develop a team of at least 3 Strategic Insights professionals

• Create direction, prioritization, and long-term insights capability development for the team
• Reinforce a work culture of mutual trust and collaboration
• Create and align work plans that ladder to the function and DEWALT business priorities
• Seek out and enable professional and functional development within the team

Transform data into actionable insights, influencing the strategic decisions and behavior of senior and executive level leaders through compelling storytelling and data integration

• Seek out and acquire reliable, global market data to integrate with custom insights
• Identify and assess new business opportunities at the category, brand, country, and global level
• Synthesize user and marketplace data to create compelling narratives that guide the strategic direction of the business
• Create immersive experiences that bring the end user to life for leadership and business teams from product development to regional activation
• Measure and evaluate in-market success, leveraging key learnings to optimize new product development process

Optimize learning and global research opportunities to efficiently meet business needs

• Create and align priorities with senior leaders to implement strategic learning plans to address the most critical questions for the business 
• Guide research development, execution, and deployment of insights across the team by using expertise across a wide variety of research methods
• Identify and test innovative tools and techniques for more efficient and effective research, scaled globally where applicable

Oversee research and data supplier relationships

• Vet agency and vendor partner capabilities for regional and global scale
• Select suppliers to partner with and share experiences openly with the consumer insights community

The Person:  

You love to learn and grow and be acknowledged for your valuable contributions. You’re not intimidated by innovation. Wouldn’t it be great if you could do your job and do a world of good? In fact, you embrace it. You also have:

• Bachelor’s Degree, MBA a plus
• 10+ years of professional experience in Consumer Insights and/or a combination of Brand Development, Marketing Strategy, Marketing, Product/Project Management, or at a research vendor
• Experience in managing and developing others. 
• Expertise in a variety of qualitative and quantitative consumer research techniques and data analytics
• Excellent communication skills
• Travel as needed.
• This role is not eligible for visa sponsorship (H1B, OPT/CPT, TN etc).

The Details:

You’ll receive a competitive salary and a great benefits plan, including:

• Medical, dental, life, vision, disability, 401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being.
• Discounts on Stanley Black & Decker tools and other partner programs.

And More:

We want our company to be a place you’ll want to be – and stay. Being part of our team means you’ll get to:

• Grow: Be part of our global company with 20+ brands to grow and develop your skills along multiple career paths.
• Learn: Have access to a wealth of learning resources, including our digital learning portal.
• Belong: Experience an awesome place to work, where we have mutual respect and a great appreciation for a wide range of perspectives and experiences.
• Give Back: Help us continue to make positive changes locally and globally through volunteerism, giving back, and sustainable business practices.

What’s more, you’ll get that pride that comes from empowering makers, doers, protectors, and everyday heroes all over the world. We’re more than the #1 tools company. More than a driving force in outdoor power equipment. More than a global leader in industrial. We’re visionaries and innovators. As successful as we’ve been in the past, we have so much further to go. That’s where you come in. Join us!

#LI-CE1

#LI-Remote


The Salary range for this position is $115,800.00 - $193,000.00


• This is the lowest to highest annual full-time salary range we would pay for this role at the time of this posting. The salary offered within the range may vary depending on multiple factors including job level, geographic location, job-related knowledge, skills, qualifications, experience and in compliance with local wage requirements. Please note that salary is only one component of total rewards at Stanley Black & Decker. ​

• The salary range listed in this job posting reflects the range for the primary location specified. The salary range may vary for other locations.​

• The successful candidate may be eligible for annual merit increases. ​

• Medical, dental, life, vision, disability,401(k), Employee Stock Purchase Plan, paid time off, and tuition reimbursement in addition to programs & benefits in support of your well-being. ​

• Discounts on Stanley Black & Decker tool sand other partner programs.

We Don’t Just Build The World, We Build Innovative Technology Too.

Joining the Stanley Black & Decker team means working in an innovative, tech-driven and highly collaborative team environment supported by over 43,500 professionals in 60 countries across the globe. Here, you’ll get the unique chance to impact some of the world’s most iconic brands including STANLEY TOOLS, DEWALT, CRAFTSMAN, MAC TOOLS and Black + Decker. Your ideas and solutions have the potential to reach millions of customers as we work together to write the next chapter in our history. Come build with us and take your career to new heights.

Who We Are 

We’re the World’s largest tool company. We’re industry visionaries. We’re solving problems and advancing the manufacturing trade through innovative technology and our Industry 4.0 Initiative. We are committed to ensuring our state-of-the-art “smart factory” products and services provide greater quality to our customers & greater environmental and social value to our planet. We are unique in that we have a rich and storied history dating back to 1843, but that hasn't stopped us from evolving into a vibrant, diverse, global growth company. 

What You’ll Also Get

Career Opportunity: Career paths aren’t linear here. Being part of our global company with 60+ brands gives you the chance to grow and develop your skills along multiple career paths.

Benefits & Perks

You’ll get a competitive salary and a comprehensive benefits plan that includes medical, dental, life, vision, wellness program, disability, retirement benefits, Employee Stock Purchase Plan, Paid Time Off, including paid vacation, holidays & personal days, and tuition reimbursement. And, of course, discounts on Stanley Black & Decker tools and products and well as discount programs for many other vendors and partners.

Learning & Development: 
Our lifelong learning philosophy means you’ll have access to a wealth of state-of-the-art learning resources, including our Lean Academy and online university (where you can get certificates and specializations from renowned colleges and universities).

Diverse & Inclusive Culture:
We pride ourselves on being an awesome place to work. We respect and embrace differences because that’s how the best work gets done. You’ll find we like to have fun here, too.

Purpose-Driven Company:
You’ll help us continue to make positive changes in the local communities where we work and live as well as in the broader world through volunteerism, giving back and sustainable business practices.

EEO Statement:
All qualified applicants to Stanley Black & Decker are considered for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran’s status or any other protected characteristic.

If you require reasonable accommodation to complete an application or access our website, please contact us at (860) 827-3923 or at [email protected].  Due to volume, we cannot respond to unrelated inquiries about the status of a completed application or resetting an account password.

Know Your Rights: Workplace discrimination is illegal (eeoc.gov)

This employer participates in the Work Opportunity Tax Credit (WOTC) program. Applicants may be asked to voluntarily provide information to determine eligibility. Any information provided will be kept confidentially other than as required to make the necessary WOTC disclosures and in accordance with applicable laws.