Full-Time

Brand Media Strategist

Posted on 6/3/2024

Chime

Chime

1,001-5,000 employees

Financial technology services with fee-free features

Fintech

Compensation Overview

$82.6k - $114.8kAnnually

+ Bonus + Equity + Mental Health Support + Parental Leave + Community Support Initiatives

Mid

San Francisco, CA, USA

Required Skills
Communications
Marketing
Requirements
  • BS or BA in business, marketing or related field
  • Minimum 3-4 years of experience working in brand media in an in-house capacity
  • Working knowledge of brand lift studies, brand health trackers, standard media metrics (Reach, Frequency, CPM, CVR, CPC, CTR), and digital platform management (Meta, TikTok, Snap, YouTube, etc.)
  • Proven track record of developing and implementing successful brand media campaigns that drive brand awareness and engagement
  • Strong analytical skills with the ability to interpret data, analyze campaign performance, and derive actionable insights
  • Working understanding of the typical processes and tools applied by strategy, planning, and buying teams across multiple media types
  • Utmost agility leading multiple team members and multiple priorities, balancing short and long term needs and implications
  • Effective verbal and visual communication skills and can use those to tell a story and drive action
  • Critical thinking and strong problem-solving skills
Responsibilities
  • Assist in the development and implementation of comprehensive brand media & measurement strategies aligned with overall brand objectives and target audience demographics
  • Work collaboratively with the in-house media team and partner with media agencies to develop & execute media plans, including but not limited to audio, OOH, programmatic, and digital
  • Execute, monitor, and analyze media campaigns, providing insights and recommendations for optimization and future initiatives
  • Manage campaign trafficking requests and collection of all campaign needs prior to launch
  • Collaborate with creative teams to develop compelling content and messaging. Continuously optimize creative assets to maximize impact and resonate with target audiences
  • Maintain active communication with key internal partners, attending relevant meetings, crafting presentations, reports, and more to ensure collaborators have up-to-date information on all media campaigns under management
  • Develop new processes and find opportunities to evolve current ones to improve the way we work cross functionally with the goal of delivering even greater value to the business

Chime is a leader in the financial technology sector, offering innovative solutions such as fee-free banking, early paycheck access, and tools to improve credit. The company's commitment to eliminating unnecessary fees coupled with its partnerships with established banks provides a strong competitive edge. Chime fosters a culture of inclusivity and customer-centric innovation, making it an excellent workplace for those passionate about revolutionizing the banking experience.

Company Stage

Series G

Total Funding

$2.2B

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

6%

1 year growth

12%

2 year growth

15%

Benefits

Competitive salary based on experience

401k match plus the usual medical, dental, vision, life, and disability benefits

Generous vacation policy and company-wide Take Care of Yourself Days

Virtual events to connect with your fellow Chimers- think cooking classes, music festivals, mixology classes, paint nights, etc., and delicious snack boxes, too!