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Saadiyat Grove announces Q4 opening and unveils shops and restaurants. 18th September 2026 The much-anticipated luxury lifestyle destination in Abu Dhabi promises 20 new-to-region concepts across fashion, beauty and dining. Abu Dhabi's long-awaited Saadiyat Grove is officially set to open in Q4. Nestled in the heart of Saadiyat Island between the iconic Louvre Abu Dhabi, soon-to-open Guggenheim Abu Dhabi and Zayed National Museum, this new, luxury retail and fine dining destination will bring 100 new reasons to visit Saadiyat Island. Designed as an open-air shopping, dining, creative and wellness space, Saadiyat Grove will house over 100 iconic brands, bringing 20 first-of-their-kind concepts to the region. A fashion lover's dream. At the centre of Saadiyat Grove is a luxury shopping destination, featuring brands including Audemars Piguet, Brunello Cucinelli, BVLGARI, Cartier, Chaumet, Dior, FENDI, James Perse, Loewe, Louis Vuitton, Tiffany & Co, Valentino and Van Cleef & Arpels. But these won't be cookie-cutter boutiques you'll find the world over. Cartier will celebrate Abu Dhabi heritage through a unique facade created in collaboration with homegrown artists, while the Fendi boutique will feature a dedicated cinema room to bring the Maison's creativity and craftmanship to life. At Loewe, visitors will find the region's first personalisation bar, where bespoke charms and accessories can be made, while Tiffany & Co's new Abu Dhabi boutique features the House's latest design concept, which serves as an ode to its iconic Fifth Avenue flagship. Acclaimed culinary creations. On the foodie front, renowned chef David Chang brings his innovative approach to Asian-American cuisine to Momofuku, while Dubai's much-loved Kokoro lands a permanent space in the capital. For those with a sweet tooth, Alain Ducasse Café by Michelin-starred Chef Alain Ducasse brings together a world of delights, while Monsieur Paul, the iconic Bocuse French brasserie concept will arrive in Abu Dhabi as a restaurant, café and boutique. Outside of the main heart of Saadiyat Grove but located just next door at Louvre Residences Abu Dhabi will debut Alica Deli, DIFC's much-lauded Barrafina, and the Abu Dhabi outpost of Gymkhana, the Michelin-Starred Indian restaurant by way of London and most recently, Dubai. Where wellness lives. A new 2,000 sqm BXR gym, a London-based gym backed by boxer Anthony Joshua finds its Middle East flagship at Saadiyat Grove, while a new wellness and longevity centre brings a new wellness brand to Abu Dhabi for the first time. Details on the brand are yet to be revealed, but Whatson is promised "personalised programming and a range of longevity services" when it debuts. More to explore at Saadiyat Grove. Beyond shopping and dining, Saadiyat Grove will feature Saadiyat Forum, a 7,000 sqm events space complete with a reimagined cinema experience; a 2,200 square metre executive club designed with private offices, boardrooms and meeting facilities; and direct connectivity to a luxury hotel. Whatson can't wait! What: Saadiyat Grove Where: Saadiyat Island When: Opens Q4 Visit: @saadiyatgrovead

Tiffany & Co. just reimagined its most iconic motif & The result is extraordinary. Tiffany & Co.'s Bird on a Rock by Tiffany 2026 collection reimagines Jean Schlumberger's iconic 1965 brooch through new designs. Fashion & Jewelry Director / Editor-in-Chief of Haute Time There are jewelry designs that endure because they are beautiful, and then there are jewelry designs that endure because they mean something. Jean Schlumberger's Bird on a Rock has always been both. Introduced in 1965 - inspired by a yellow cockatoo Schlumberger encountered during his travels across Asia and the Caribbean - the original brooch, with its yellow and white diamond bird perched atop a cabochon lapis lazuli, became one of the most celebrated designs in the history of Tiffany & Co. almost immediately. More than 60 years later, the house is expanding the motif into an entirely new generation of fine and high jewelry, and the new Bird on a Rock by Tiffany collection makes a compelling case that some icons only get better with time. Photo Credit: Tiffany & Co. The 2026 collection is developed under the creative vision of Nathalie Verdeille, Senior Vice President and Chief Artistic Officer for Jewelry and High Jewelry at Tiffany & Co., and it moves in three distinct directions at once. The newest figural pieces hand-sculpt the iconic bird in 18k yellow gold, with bold textural wings drawn from Schlumberger's own celebrated Flames earrings of the 1950s - designs he originally conceived to evoke solar flares. Subtle chevron details are meticulously engraved along the wing tips, body, and collar, and diamonds of multiple sizes are set by hand in a nonlinear layout, animating each piece with a sense of movement that feels thoroughly alive. A new figural pendant and earrings anchor this part of the collection, and they exemplify what Tiffany & Co. does better than almost anyone: the translation of an archival reference into something that wears like it was made for right now. Photo Credit: Tiffany & Co. The second direction is Wings - an abstract interpretation of flight that honors Schlumberger's own habit of integrating multiple metals within a single design, itself a complex feat of craftsmanship. The newest Wings creations alternate 18k gold and platinum wings, each individually crafted and defined by three feathers that nestle seamlessly into the neighboring wing. On the platinum wings, three diamonds of varying sizes are channel set without prongs or beads, maximizing brilliance while keeping the graceful silhouette entirely uninterrupted. New additions to the Wings collection include a narrow necklace, ring, drop earrings, articulated bracelet, pendant, and three metal-only rings in platinum, 18k yellow gold, or 18k rose gold - the last of which let the contours of the wing do all the work. Photo Credit: Tiffany & Co. The third direction is where the collection reaches its highest register. The Bird on a Rock Feathers high jewelry suite - developed over nearly three years - transforms the bird's collar plumage into sculptural compositions of platinum, 18k gold, and diamonds that manage the rare achievement of feeling both abstract and unmistakably natural. Engraved elements echo the intricate textures of the original Bird on a Rock design, while 18k yellow gold accents create depth and contrast throughout. The Feathers pieces are the kind of high jewelry that earns that designation honestly - not by virtue of price alone, but because of what it takes to make them. Tiffany & Co. will also debut Bird on a Rock high jewelry pieces featuring figural birds that appear to interact with one another, adding a narrative dimension to an already rich collection. Together, the new Bird on a Rock by Tiffany designs are available beginning September 1, 2026, in select Tiffany & Co. stores worldwide.

Go younjung becomes Tiffany & Co. ambassador in new campaign slate. Tiffany selected Go Youn Jung as ambassador across key collections, pairing heritage jewelry with a modern image and fan-driven visibility. There's a specific kind of casting that instantly makes sense to fandoms: the actor whose on-screen image already reads like the brand mood board. That is the energy around Go Youn Jung's newest fashion move, especially for fans watching her profile rise across big franchise-style projects. Tiffany & Co. has named Go Youn Jung as its new ambassador, with plans for her to appear in various campaigns and brand activities for the house, including its signature collections Tiffany Bird on a Rock and Tiffany HardWear. The brand also released official photos alongside the announcement. Table of contents. Jump to each section: Why ambassador announcements hit differently in fandom culture. Ambassador news travels fast because it feels like a public "co-sign" moment. Fans are not just seeing a celebrity in a necklace, they are seeing status, taste, and storyline, all compressed into a few images that are easy to screenshot, repost, and debate. For audiences who follow actors project-to-project, luxury partnerships also become part of the personal brand arc. Go Youn Jung is currently filming for Disney+'s "Moving" Season 2 and an upcoming historical action film "Nambeol" (romanized title), which matters because momentum and visibility often shape how these collaborations land. What Tiffany & Co. confirmed about the partnership. Tiffany & Co. said Go Youn Jung will participate in various campaigns and brand activities representing the house. As part of that, she will feature in campaigns for signature collections, including Tiffany Bird on a Rock and Tiffany HardWear. The brand positioned the imagery around a "modern and sophisticated" feel that matches its mix of heritage and contemporary luxury, which is a common tightrope for legacy houses that need to stay culturally current without abandoning the codes that make them recognizable. Why Tiffany is pairing heritage jewelry with a "modern" face. Tiffany Bird on a Rock signals high jewelry craftsmanship and house heritage, while Tiffany HardWear tends to read more like everyday edge and styling-forward luxury. Putting both in the same ambassador framing suggests Tiffany is not choosing between "heritage" and "now," it's trying to make the two coexist in a single, consistent visual identity. That matters because the most effective luxury storytelling right now is often less about explaining product details and more about making the brand feel wearable across different identities. The ambassador becomes the bridge: someone audiences can imagine in red carpet settings and also in more fashion-editorial, street-style-coded moments. What this means for marketers. Celebrity ambassador deals are easy to dismiss as "standard luxury playbook," but the cultural behavior around them is still instructive: people do not share partnerships, they share identity cues. * Ambassadors work when they extend an existing narrative The partnership leans on Go Youn Jung's established image as "modern and sophisticated," rather than forcing a new persona. That reduces the gap between what fans believe and what the brand needs to communicate. * Collection choice is a strategy signal, not just styling Highlighting both Bird on a Rock and HardWear suggests Tiffany wants range: high jewelry authority plus modern, repeatable styling. Marketers can read this as a cue to pair "halo" products with more culturally flexible lines in the same story. * Photos are the product in the first 24 hours The brand released multiple official images immediately, which matters because early conversation is largely visual. In fan-driven distribution, the most shareable assets set the tone before any longer campaign narrative arrives. * Timing matters because audience attention is episodic With Go Youn Jung actively filming high-visibility projects, the collaboration lands during a period when audiences are already primed to look her up, talk about her, and watch what she does next. At Tier 1 impact, this is not a category reset, but it is a clear example of how luxury houses keep themselves present in youth-driven online conversation: by attaching heritage objects to current faces audiences already emotionally track. The strategic lesson is less about "celebrity marketing" and more about how brands borrow momentum from ongoing fandom attention without needing to manufacture a separate viral hook. In practice, the brands that win these moments tend to treat campaign assets like social-native cultural objects, not like formal ads. When the casting feels intuitive, the internet does the distribution. This article is created by humans with AI assistance, powered by ContentGrow. Ready to automate your content marketing? Book a discovery call today. Apply this article to your work Tell ContentGrip who you are - ContentGrip'll turn this into specific next steps for you. The more specific, the sharper your insights. Vague: "grow my business" Good: "land 2 fintech PR retainers in SEA by Q3"