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Hello Fresh

Meal-kit delivery service with subscriptions

Director – Global Customer Experience & Compensation Strategy

Customer ExperienceUpdated on Nov 8
Full-timeToronto, ON, Canada

About the Job

Requirements

  • An MBA or equivalent postgraduate qualification is required.
  • An undergraduate degree in Economics, Business, Engineering, or a quantitative discipline is required.
  • Eight to twelve years of progressive experience in customer strategy, pricing, operations, or a directly adjacent domain, with meaningful exposure to global, multi-market environments.
  • A demonstrated track record of owning a financially significant operational lever and managing it with analytical precision and strategic judgment is required.
  • Prior experience leading and developing teams is required, along with comfort operating as both a senior individual contributor and a people leader.
  • Advanced proficiency in SQL and data analysis is required, including the ability to build and pressure-test analytical models that underpin policy decisions.
  • Fluency with experimentation methodology is required, including test design, statistical significance, holdout analysis, and translating results into policy.
  • Experience working with or alongside engineering teams to define product and system requirements for rules-based or AI-assisted decisioning tools is required.
  • Comfort with financial modeling is required, including building business cases for compensation investment, forecasting spend impact, and tracking actuals against plan.
  • The candidate must be able to represent a clear point of view in senior executive conversations, defend it under pressure, and gain alignment.
  • The candidate must be able to make defensible decisions under ambiguity with incomplete information and adjust as evidence develops.
  • The candidate must be able to hold people to standards while maintaining working relationships across markets and functions.

Responsibilities

  • Own the end-to-end strategic vision for categorizing customer errors and determining compensation across all markets, brands, and contact channels.
  • Lead the design and continuous evolution of the compensation engine with Technology, defining rules, thresholds, segmentation logic, and automation frameworks for recovery decisions at scale.
  • Define the principles governing trade-offs between customer generosity and cost discipline, and translate them into operational rules across market complexity and brand variation.
  • Partner with Technology to ensure the compensation engine is scalable, auditable, and able to support dynamic, AI-assisted decisioning as the product evolves.
  • Set the global roadmap for compensation experimentation, including A/B testing across offer types, value levels, channel timing, and segmentation variables.
  • Apply behavioral economics frameworks to compensation design, evaluating effects on long-term retention, repurchase behavior, and brand perception.
  • Define the experimentation measurement framework, including test success criteria, confidence thresholds for global rollout, and synthesis of results into durable policy change.
  • Partner with Analytics and Insights to ensure test design, sample integrity, and rollout analysis meet a rigorous standard of evidence.
  • Own the global compensation profit-and-loss line by tracking spend by market, error category, customer segment, and channel, and remain accountable to cost-per-incident and avoidable-contact targets.
  • Identify and close financial leakage from compensation issued without policy justification, at incorrect values, or at the wrong frequency.
  • Build reporting infrastructure that makes compensation economics visible to GCX leadership, market general managers, and Finance with sufficient granularity and context to drive decisions.
  • Define the balance between cost optimization and customer lifetime value investment, directing spend where it earns back.
  • Own the global fraud and abuse prevention framework, including policies, detection logic, thresholds, and escalation paths that protect the business without creating friction for genuine customers.
  • Lead policy governance, including quarterly reviews, market exception management, escalation adjudication, and framework versioning across multiple brands and markets.
  • Serve as the final authority on complex, cross-market policy gaps, resolving ambiguity with speed, consistency, and strategic clarity.
  • Maintain global standards while allowing principled market-level adaptation where local context requires it.
  • Represent the compensation function in senior forums and translate customer economics into requirements for peers in Operations, Technology, Finance, and market general managers.
  • Hold cross-functional partners accountable for upstream data quality, operational accuracy, and system reliability on which the compensation engine depends.
  • Drive adoption of policy changes across markets and brands by developing communication and change-management plans.
  • Influence at Vice President and Director level across multiple functions and escalate strategic blockers rather than routine alignment.

Desired Qualifications

  • A background in subscription commerce, logistics, or consumer-facing operations is strongly preferred.
  • Familiarity with customer-recovery economics in high-volume, low-margin environments is an advantage.

About the Company

Hello Fresh

Meal-kit delivery service with subscriptions

HelloFresh provides meal kits that deliver fresh, pre-portioned ingredients and chef-curated recipes to customers’ doors through a subscription service. Customers choose from a weekly menu of meals and dietary options (vegetarian, low-calorie, family-friendly), select their delivery day, and receive ingredients and step-by-step instructions to cook at home. The service eliminates meal planning and grocery shopping and can be flexibly managed—subscribers can skip weeks or cancel anytime. The company differentiates itself with a broad, customizable menu, focus on fresh produce and sustainable sourcing, and convenience for busy households. Its goal is to make home cooking easy, healthy, and accessible while providing flexible, affordable meal options.

Company size
10,001+
Company stage
IPO
Headquarters
Berlin, Germany
Founded
2011

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