Backbase

Fintech platform for modernizing banks' journeys

Account-Based Marketing Manager

Marketing Generalist & ManagementUpdated on Nov 14

Full-timeSydney NSW, AustraliaNo salary listedIn-person

About the Job

Requirements

A Bachelor's degree in communication or marketing.
Approximately eight years of marketing experience in a related field, ideally including field marketing, demand generation, campaign management, go-to-market program creation and rollout, or a similar role; experience in B2B software or financial services, including banking or fintech, is preferred.
Experience managing the full event lifecycle, from planning through execution.
Experience in partner marketing management.
A proven track record of planning and executing successful digital campaigns.
Proficiency in customer relationship management and marketing automation software, data analytics, and reporting.
Fluency in written and spoken English.

Responsibilities

Develop and execute regional marketing plans aligned with business objectives and marketing objectives and key results, driving demand generation, upsell within existing accounts, customer retention, and brand recognition.
Plan and execute in-person and digital events from pre-event planning through post-event follow-up to generate impactful meetings with key stakeholders.
Implement and manage one-to-one and one-to-few account-based marketing programs for target accounts or segments, aligned with account and growth objectives.
Collaborate with Customer Success to create local customer success stories and assets.
Plan and execute a public relations plan aligned with brand awareness goals.
Own local media relationships and manage public relations agency deliverables and coverage.
Monitor the local media landscape, including current news and trends.
Activate global public relations strategies locally and monitor regional media coverage and share of voice.
Manage digital campaign planning and execution and follow up on performance with the relevant team.
Communicate and educate the field team about new and planned global and local marketing activities.
Deliver marketing programs and tactics on time, within budget, and against return-on-investment expectations and forecasts.
Collaborate regularly with partner marketing, product marketing, and other functional teams to achieve regional marketing objectives.
Support global marketing initiatives with regional insights and activation.
Work with marketing leadership to manage the marketing budget and strategically allocate resources to maximize impact and return on investment.
Provide biweekly reports and insights to the field team on the business impact of marketing efforts.
Lead and manage field marketing activities in alignment with corporate objectives and brand standards.
Develop regional field marketing plans and campaigns with the Field Marketing Director and local sales teams.
Monitor and evaluate regional field marketing program performance and adjust strategies to optimize results.
Coordinate with corporate marketing teams to localize marketing materials and assets for regional campaigns.
Guide and support field marketing specialists in executing regional events, promotions, and sponsorships.

Desired Qualifications

Experience in B2B software or financial services, including banking or fintech.

The Job in Short

As a Field Marketing Manager you play a critical role within the regional go-to-market field team and liaises closely with the global marketing department. In this role, you'll take charge of the marketing planning, and execution processes to drive demand and enhance brand recognition for Backbase within your specific region. You would have to translate regional business objectives into relevant marketing campaigns, activities and initiatives, to achieve demand generation, brand visibility and sales enablement outcomes. The role is primarily an individual contributor role, and will involve working with an ecosystem of internal and external stakeholders and partners.

Meet the Job

● Develop & execute regional marketing plans that drive demand generation (new customers), upsell within existing accounts, promote customer retention, and increase brand recognition for Backbase aligned with business objectives & marketing OKRs.

● Plan and execute A-Z events (face to face & digital) from pre to during and post events that drive business impactful meetings with key stakeholders.

● Implement and manage ABM programs (1 to 1 and 1 to few) for targeted accounts/ segments, ensuring alignment with account and growth objectives

● Collaborate with the Customer Success team to support the creation of local customer success stories and assets

● Plan & execute a PR plan that is aligned with brand awareness goals.

● Own the local media relationships and manage PR agencies deliverables and coverage.

● Be the expert on local media landscape (latest local news and trends)

● Activate global PR strategies at the local level & Monitor regional media coverage & SOV

● Manage the digital campaigns planning & execution and performance follow up with the relevant team

● Communicate and educate the field team regarding new and planned marketing activities including global and local programs.

● Ensure marketing programs & tactics delivered on time, within budget, meeting ROI expectations/forecast

● Maintain close and regular collaboration with partner marketing, product marketing, and other functional teams, to realize regional marketing objectives.

● Support global marketing initiatives with valuable regional insights and activation.

● Work closely with the Marketing leadership on managing marketing budget effectively, allocating resources strategically to maximize impact and return on investment.

● Provide bi-weekly reports and insights to the field team, showcasing the impact of marketing efforts on business outcomes

● Lead and manage field marketing activities ensuring alignment with corporate objectives and brand standards.

● Develop regional field marketing plans and campaigns in collaboration with the Field Marketing Director and local sales teams.

● Monitor and evaluate the performance of field marketing programs within the region, adjusting strategies as needed to optimize results.

● Coordinate with corporate marketing teams to localize marketing materials and assets for regional campaigns.

● Provide guidance and support to field marketing specialists in executing regional initiatives, including events, promotions, and sponsorships. Fluent in English language, written and spoken

How about you

● Bachelor's degree in communication/marketing

● Related field similar 8 years Marketing experience, ideally with experience of field marketing, demand generation creation, campaign management and/or go-to-market program creation and roll-out or a similar role, preferably within B2B software and/or financial services (banking / fintech)

● Experience in the A-Z of event management, driving for excellence from planning to execution

● Experience in partner marketing management

● Proven track record of planning and executing successful digital campaigns.

● Excellent organizational, project management, and communication skills.

● Proficiency in CRM and marketing automation software, data analytics, and reporting.

About the Company

Backbase

Fintech platform for modernizing banks' journeys

Backbase builds an Engagement Banking Platform that helps banks modernize customer journeys and business operations. It enables banks to gradually replace or decompose legacy IT systems and construct a modern, integrated customer engagement architecture around them. The platform offers out-of-the-box web and mobile journeys and Model Bank accelerators to jump-start digital transformation, with open APIs and SDKs plus comprehensive design systems and training to empower developer teams. It differentiates itself by providing a cohesive platform that orchestrates customer journeys across all touchpoints, eliminates operational silos, and accelerates implementation through reusable accelerators and strong developer enablement. The company’s goal is to accelerate banks’ digital transformation, enabling faster delivery of differentiated, customer-centric experiences while modernizing technology stacks.

Company size: 1,001-5,000
Company stage: Growth Equity (Venture Capital)
Total funding: $132M
Headquarters: Amsterdam, Netherlands
Founded: 2003

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