Experiential Marketing Specialist

Description

About Springs

Springs Window Fashions is a leader in the custom window treatment industry since 1939. Headquartered in Middleton, WI, we have 6,000 associates with locations in North America, Europe, and Asia. Our custom window treatments are available under the Bali, Graber, SunSetter and Mecho brands in nearly every major retailer, in thousands of designer showrooms, and showcased in large commercial buildings.

Our company has made significant investments to become a leader in product innovation. As North America's premier window covering company, we're committed to creating a “Best Experience” for our consumers, channel partners and associates. We are bringing new innovations to the market at an accelerated pace and have a variety of offerings to consumers who want to improve their home décor.

Our Department

The Creative Services & Brand Marketing Team at Springs Window Fashions is responsible for building strong brands and creating compelling experiences that drive growth and inspire consumers. We define how our brands and product portfolio compete in the market and bring those strategies to life through brand management, consumer marketing, creative development, content creation, websites, social media, public relations, and go-to-market execution.

As a consumer-focused team, we connect insights, strategy, and creativity to deliver meaningful brand experiences across every touchpoint. Working closely with Product Management, Channel Marketing, Sales, and other cross-functional partners, we ensure our brands are differentiated, our launches are successful, and our marketing and creative work consistently deliver The Best Experience for consumers, retailers, and dealers.

Position Summary

The Experiential Marketing Specialist creates and maintains best-in-class experiential marketing tools for Springs Window Fashions, with a primary focus on dealer channel brands. This role ensures sample books (physical reference guides showcasing product materials) align with overall program and brand strategy, and leads the development, execution, and lifecycle management of new tools as well as maintenance of existing ones. This role stays attuned to technological advancements and identifies opportunities to strategically implement new technologies within the program to improve the overall experience.

As the primary steward of the sample book program, this role partners cross-functionally with Channel Marketing, Creative Services, Product Management, Supply Chain, and Logistics to ensure tools reflect launch storytelling, meet program standards, deliver on time, and satisfy quality requirements.

Key Responsibilities

Sampling Program Management

• Own the sample book program for assigned brands, from project specification and quoting through launch readiness, including all milestones in between.
• Evaluate program effectiveness and identify opportunities to improve tools, based on consumer insights, channel and sales feedback, and business performance.
• Serve as the primary point of coordination for sample book initiatives across Channel Marketing, Creative Services, Product Management, Supply Chain, Logistics, and external partners.
• Manage the lifecycle of assets from concept through deployment and retirement, and develop a long-term strategy to support this process, including technological advancements.
• Partner with internal teams and external vendors to deliver high-quality solutions on time and within budget.

Launch & Brand Execution

• Partner with Brand Strategy, Channel Marketing, and Product Management to ensure sampling experiences support product launches, promotions, assortment changes, and other brand initiatives.
• Ensure all selling tools accurately reflect brand positioning, messaging, and visual identity while balancing cost considerations.

Cross-Functional Collaboration

• Collaborate with Creative Services to provide clear artwork direction, along with the time and assets needed to support overall project timelines.
• Work closely with Supply Chain to ensure materials arrive on time to support sample book production.
• Keep Channel Marketing and Product Management informed throughout the process, ensuring clarity on required actions and delivery timelines to support their communications and business needs.

Requirements

Education & Experience

• Bachelor's degree in Marketing, Merchandising, Management, Business, Design, or related field.
• 2+ years of experience in merchandising, marketing, product management, project management, or related discipline.
• Experience drafting specifications, including to-scale mock-ups for project quoting.
• Experience working with external suppliers.
• Experience managing sampling programs, swatching programs, or other complex physical goods preferred.

Knowledge, Skills, and Abilities

• Excellent project management and cross-functional leadership skills.
• Strong communication and stakeholder management skills.
• Ability to manage multiple projects and priorities in a fast-paced environment.
• Experience collaborating with creative, operations, marketing, and product teams.
• Strong analytical and problem-solving capabilities.
• Ability to manage project budgets.

How We Work to Deliver a Best Experience: Our Culture

• Our Core Value: We do the right thing, always
• Our Seven Cultural Behaviors
  • Empowerment - We trust our people.
  • Ownership - We take 100% responsibility for our roles actions, and results.
  • Leadership - We all lead by example and talk direct with respect (DWR).
  • One Team - We are One Springs Team.
  • Customer First - We consider our customers' needs before every decision.
  • Continuous Innovation - We are constantly learning, innovating, and improving.
  • Speed - We define priorities and operate with a sense of urgency and agility.

This posting is anticipated to remain open until a qualified candidate is hired.