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Knit

Gen Z market research platform

Events & Community Manager

Marketing Generalist & ManagementConfirmed live in the last 24 hours
Full-timeNew York, NY, USA

About the Job

Requirements

  • Experience building or running a community program, such as a virtual community, membership program, or always-on advocate network, rather than only executing one-off event logistics.
  • A track record designing content-led event formats and using proprietary data or a point of view to drive engagement rather than defaulting to standard panels or dinners.
  • Field marketing experience running programs across different regions with cultural and local sensitivity rather than relying on one reused template.
  • Customer marketing or advocacy experience, including building one-to-one customer relationships and turning customers into champions.
  • Ability to think strategically, work with ambiguity, and build new formats rather than only execute a checklist.
  • Ability to partner with an operations or campaigns function on logistics without owning those systems.

Responsibilities

  • Execute Knit’s conference presence using its established playbook, reliably and on-brand.
  • Plan and run regional roadshows with Product Marketing, featuring thought leadership, product showcases, customer stories, and networking.
  • Adapt programming to each local market rather than copying a generic or US-centric format into other regions.
  • Design in-person touchpoints aimed specifically at Fortune 500 and target ideal customer profile accounts.
  • Build and run an ongoing virtual community for market researchers that keeps the audience engaged between events.
  • Design content-led community formats anchored in Knit’s proprietary data and strategic topics, creating differentiated programming beyond generic conference dinners and panels.
  • Partner with Product Marketing and thought leadership owners to source data and points of view for community programming.
  • Build and nurture relationships with customers who can serve as speakers, references, case study participants, and community contributors.
  • Identify and cultivate customer stories for roadshows, the virtual community, and other programming in partnership with Product Marketing.
  • Partner with the Marketing Operations & Campaigns Manager on event lead capture, tracking, and follow-up logistics.
  • Work with Sales and Customer Success to identify accounts and customers to prioritize for advocacy work and in-person touchpoints.
  • Travel for Knit marketing and community events as required, likely as frequently as once a month, and attend the annual in-person US All Team Summit.

Desired Qualifications

  • Experience in the market research or insights industry, or familiarity with its conference circuit, such as Quirks or IIeX.

About the Company

Knit

Gen Z market research platform

Knit helps brands and agencies understand Gen Z by turning feedback into insights. It offers a platform that combines automated analysis, transcription, and key-theme extraction with raw data tools. Clients can run quick quantitative surveys or deeper qualitative research using video responses, virtual focus groups, and other methods. A network of 60,000 Gen Z participants enables on-demand research, supported by Knit Research Assistants who provide custom reporting. The product works by collecting responses, automatically processing and organizing the data, and delivering actionable insights through reports and dashboards. Knit differentiates itself with its Gen Z-focused panel, mix of automated and human-backed analysis, and flexible pricing through a subscription model with add-on custom reporting. The company’s goal is to help clients make fast, data-driven decisions based on clear Gen Z insights.

Company size
51-200
Company stage
Series A
Total funding
$30.7M
Headquarters
Austin, TX
Founded
2015

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