Business Analyst
TikTok
Business Analyst
TikTok
Short-form video platform with ads
The Business Integrity team builds safe, trusted connections between TikTok users, businesses, and products. We review ads, predict policy violations, and decide what gets approved or rejected, through a set of systems built for that scale. As the business partner to the TikTok monetization team, our solutions aim to keep TikTok a safe, positive, welcoming environment while supporting business growth. You will work on the systems and policies that determine which ads reach people on TikTok. - Measurement and analytics for ad-risk performance - Define and maintain scientific KPIs spanning risk levels, advertiser experience, and review efficiency and quality; lead goaling and root-cause analysis. - Manage metric-definition changes and data backtracking; build revenue and risk dashboards that support leadership decisions. - Risk-revenue governance for high-risk verticals - Design and operate mechanisms for regulated industries, translating policy into executable rules. - Monitor risk-bearing revenue, investigate anomalies, handle false-positive escalations and emergency responses, and close the loop with XFN teams. - Drive the rollout of fully automated review to expand coverage and efficiency without weakening risk control. - Strategic research: Run leadership-commissioned studies: competitor benchmarking, industry best practices, regulatory trends, and organizational planning. - AI-enabled process improvement: Identify and pilot AI applications across the work above, including generative-AI workflows, automated analysis, and machine-review tooling, so a lean team can operate at greater scale.
Minimum Qualification(s) - An outstanding academic record, including a bachelor's degree from a leading global university. A master's degree is the minimum expectation. - A high level of Mandarin proficiency (written and spoken) is required to support CNOB markets. This role involves complex communication and collaboration with external teams and clients based in Mandarin-speaking markets, where Mandarin is the primary working language. - 2+ years of experience in internet product, strategy, business analysis, or data science. - A track record of carrying analysis through to real business outcomes: scoping the problem, coordinating cross-functional partners, and shipping results. - Hands-on SQL for data extraction and analysis. - Structured problem solving: you can break ambiguous problems into clear frameworks and draw evidence-based conclusions from complex data. - Strong self-drive and curiosity; you take ownership without waiting for direction and thrive in a fast-moving, high-intensity environment. Preferred Qualification(s) - Practical experience using AI tools to automate or redesign workflows, with measurable efficiency gains. - Understanding of ad commercialization systems; experience in business analytics or data analytics at large internet companies is a strong plus.
About TikTok
TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.
Why Join Us
Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.
We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.
Diversity & Inclusion
TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.
TikTok is a short-form mobile video platform that lets people create, discover, and share quick videos. Users upload vertical clips, edit them with built-in tools, and browse a personalized feed powered by an algorithm that highlights relevant content. Advertisers can use in-feed ads, branded hashtags, and the Business Center to plan and measure campaigns, making it easy for brands to reach a global audience. Its goal is to inspire creativity and bring joy by helping people express themselves and by connecting brands with a wide audience.
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