Full-Time

Director – Commerce

Posted on 9/15/2025

Tinuiti

Tinuiti

1,001-5,000 employees

Performance-driven digital marketing & e-commerce agency

Compensation Overview

$130k - $150k/yr

+ Incentive Pay Program + Monthly Variable Revenue Payment + Discretionary Annual Performance Bonus

Remote in USA

Remote

Category
Business & Strategy (2)
,
Required Skills
Data Analysis
Excel/Numbers/Sheets
Requirements
  • 10+ years of experience in e-commerce business management roles with a proven track record of executing successful strategies across large and diverse businesses
  • Management experience preferred
  • Expertise in Amazon Operations preferred
  • Demonstrated success analyzing data and using analytics tools to drive marketing decisions
  • Advanced computer skills including Google Suite, Microsoft Excel, and PowerPoint
  • Ability to multitask, prioritize, and manage time effectively across clients, multiple partner relationships, and internal initiatives
  • Excellent communication and interpersonal skills, with the ability to work effectively with external and internal teams
  • 5+ years managing a team of people (ideally 3+ direct reports; skip level team preferred)
  • Client/vendor facing experience required, Amazon or agency experience preferred
Responsibilities
  • Lead a portfolio of clients, ensuring strategic alignment of account team recommendations with client objectives and fostering trust with senior client stakeholders, while partnering with internal leadership to address escalations and facilitate timely issue resolution
  • Proactively Identify high-value moments to present, connect, and meet with the key client stakeholders to build and maintain strong relationships, provide insight, and influence change
  • Develop client relationships striving for Client Satisfaction score of 9 or above and Client Retention of 95% of above
  • Oversee client onboarding, offboarding, and account transitions, ensuring seamless experiences and maximizing account potential through the introduction of new ideas, strategies, and growth opportunities.
  • Ensure we are accurately and efficiently delivering on ad operations (tracking) requirements, and partner with the ad ops team to provide best-in-class guidance for clients where needed
  • Responsible for providing timely feedback, coaching, and evaluation of team members' goals and tasks, conducting weekly 1:1 meetings to offer ongoing support, ensuring adherence to Talent Architecture competencies
  • Effectively manage client relationships, delivering best-in-class products, foster team building, and facilitate career growth through clear goal-setting, feedback loops, and educational development
  • Maintain certifications and stay updated on industry trends and best practices through continuous learning initiatives
  • Work with Managers and Senior Managers to ensure that Team goals are clearly defined, executed, and measured
  • Work with Managers and Senior Managers to ensure the creation of a strong talent pool by ensuring that Individual Development Plans are created with each Team member
  • Collaborate closely with Pod Leader and Directors throughout the pod to achieve financial targets and objectives, ensuring efficiency with staffing plans and allocations as well as client margin
  • Stay at the forefront of industry, consumer, platform, and relevant vertical trends.
  • Implement cutting-edge tactics and technologies
  • Drive innovative ideas and approaches to enhance campaign effectiveness and bring true value to our clients
  • Equip clients with the knowledge and confidence to speak about strategic directions and decisions, reinforcing their trust in our expertise
  • Maintain and apply an in-depth knowledge of market developments, emerging trends, and best practices of the client’s business, and the industry overall, to enhance client strategies and recommendations
  • Work closely with pod leadership to monitor and maintain accurate planning around team allocations and client forecasting, ensuring accounts are staffed appropriately and efficiently to provide best-in-class service at healthy margins.
  • A key leadership position, may support and/or lead team-wide calls, trainings, and initiatives
  • Work with cross-functional teams to drive the development and implementation of processes that allow the Team to scale, continuously assessing the return on time invested on internal processes, projects, tasks, and meetings, striving to create teams that work smarter, not harder
Desired Qualifications
  • Management experience preferred
  • Expertise in Amazon Operations preferred

Tinuiti is a marketing agency that provides performance-driven, full-funnel digital marketing and e-commerce services, helping brands elevate through unified visuals, messaging, and creativity. The company combines strategic planning with hands-on execution, supporting clients from early planning to campaign rollout. Its approach relies on data and algorithms to maximize marketing impact in a privacy-first world, anchored by a proprietary tool called Bliss Point that identifies the optimal level of marketing investment to maximize ROI across channels. Tinuiti differentiates itself with its Bliss Point product, a data-driven, measurement-focused framework, its audience- and channel-specialized strategy, and events like Tinuiti Live that showcase ongoing innovations. The overarching goal is to help brands achieve sustainable growth by delivering precise targeting and persuasive messaging across multiple touchpoints, driving higher ROI and stronger brand performance.

Company Size

1,001-5,000

Company Stage

Growth Equity (Venture Capital)

Total Funding

$16.8M

Headquarters

New York City, New York

Founded

2004

Simplify Jobs

Simplify's Take

What believers are saying

  • Amanda Moore's CRO appointment scales business development and partnerships.
  • Brian Whipple's board addition brings Accenture Interactive scaling expertise.
  • e.l.f. Beauty campaign achieved 16% engagement versus 5.46% benchmark.

What critics are saying

  • Revenue concentrates in e.l.f. Beauty and CPG; one loss cuts 10-15%.
  • Executive churn replaces Felicia Choi after 11 years with Moore.
  • Bliss Point faces replication by Merkle and iProspect within 12-24 months.

What makes Tinuiti unique

  • Proprietary Bliss Point tool measures optimal marketing investment levels.
  • Full-funnel expertise spans Search, Social, Amazon, and Email channels.
  • 'Love Growth. Hate Waste.' philosophy drives performance-focused strategies.

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Benefits

401(k) with 4% match

Health, dental, and vision insurance

Parental leave

Equity

Health & wellness stipend

Pet insurance

Training & development

Company News

Cision
Dec 3rd, 2025
e.l.f. Beauty Drives 3X Engagement with GumGum's Contextual AI in "So Many Dicks" Campaign

e.l.f. Beauty drives 3X engagement with GumGum's contextual AI in "so Many Dicks" Campaign. News provided by. Building on its viral "So Many Dicks" campaign, e.l.f. Beauty and their lead agency, Tinuiti, teamed up with GumGum, the contextual-first technology leader, to extend the message into 2025 as part of its broader "Change the Board Game" initiative. SANTA MONICA, Calif., Dec. 3, 2025 /PRNewswire-PRWeb/ - Building on its viral "So Many Dicks" campaign, e.l.f. Beauty and their lead agency, Tinuiti, teamed up with GumGum, the contextual-first technology leader, to extend the message into 2025 as part of its broader "Change the Board Game" initiative. The original campaign, which made waves for highlighting the disproportionate number of men named Dick on U.S. corporate boards compared to entire groups of underrepresented people, was reactivated through a display campaign strategically distributed through GumGum's AI-powered platform. The objective for the campaign was to influence corporate executives and board members in moments that matter. GumGum analyzed premium, brand-safe environments, targeting content categories such as Economy and Business & Finance, and content mentioning figures like Jeff Bezos and Bill Gates, to pinpoint audiences in the right mindset. The results were: * 16% engagement rate across the campaign (vs. 5.46% industry benchmark) * 67% greater interaction rate on top-performing units (vs. 20% benchmark) * 84% overall viewability (exceeding the 70% benchmark) * 0.80% CTR, outperforming the 0.62% industry average * 2.3 seconds average viewable attention time "Our goal wasn't to drive shock value. It was to get the right people talking and rethinking what leadership should look like," said Regine Fung, AVP, Global Paid Media at e.l.f. Beauty. "With GumGum, we were able to deliver this message in the moments that mattered most, reaching decision-makers where they already engage and fueling conversations that help 'change the board game' moving forward." Using GumGum's Mindset Graph(TM), a surprising insight was uncovered during the campaign: sports content showed a 53% boost in attention over the vertical average and delivered the highest CTR at 2.44%. This revelation unlocked a new channel for reaching top executives during major sports moments. Interactive and high-impact formats drove deep engagement, including In-Image Canvas ads, mobile quiz units, and Hang Time. GumGum's Creative Attention Tracker (CAT) revealed that the line "It's okay to be a Dick" in the creative consistently triggered the highest pause rates mid-scroll, providing concrete feedback on what resonated most with audiences. "This campaign didn't just make headlines, it made history. Our job was to ensure that boldness met the right moment, on the right screen, for the right decision-makers. That's the power of contextual with purpose - reaching consumers in the right mindset to engage with a brand's message," said Kerel Cooper, CMO at GumGum. About e.l.f. Beauty e.l.f. Beauty is fueled by a belief that anything is e.l.f.ing possible. Avfinity is a different kind of company that disrupts norms, shapes culture and connects communities through positivity, inclusivity and accessibility. e.l.f. Cosmetics, its global flagship brand, makes the best of beauty accessible to every eye, lip and face by bringing together the best of beauty, culture and entertainment. Its superpower is delivering universally appealing, premium quality products at accessible prices that are e.l.f. clean and vegan, all double-certified by Leaping Bunny and PETA as cruelty free. Avfinity is proud to have products made in Fair Trade Certified(TM) facilities. Learn more at www.elfcosmetics.com. GumGum is the contextual-first technology leader transforming digital advertising with AI-powered, non-invasive data and media solutions. Avfinity champion effective advertising that uplifts and respects consumers. Its proprietary Contextual, Attention, and Creative solutions create the perfect match between a brand and a consumer in the right moment and mindset. Founded in 2008, GumGum is headquartered in Santa Monica, California, and operates in 19+ markets. For more information, please visit gumgum.com. Kayla Smalls, GumGum, 1 9179994629, [email protected], GumGum.com

Adweek
Nov 18th, 2025
Tinuiti Strengthens Executive Leadership to Drive Next Phase of Growth

Tinuiti strengthens executive leadership to drive next phase of growth. Moore's career spans more than 15 years across digital marketing and professional services, with a focus on data-driven growth and partnership development. Tinuiti's focus on performance and client impact was a key factor in her decision to join the company. Tinuiti has added a new senior leader as the agency works to sharpen its commercial strategy and accelerate expansion. The New York-based firm has appointed Amanda Moore as Chief Revenue Officer, tapping the former iProspect and Merkle executive to guide revenue operations and oversee business development, partner relationships, and client growth. Moore's arrival comes as Tinuiti looks to reinforce its position as the largest independent full-funnel marketing agency in the country. One of her main objectives: translate Tinuiti's powerful go-to-market philosophy - Love Growth. Hate Waste. - into scalable commercial innovation. She will build new client relationships, grow existing accounts, and tighten the company's approach to strategic partnerships across technology, media, and commerce. She will also play a key role in coordinating with Tinuiti's innovation and marketing teams as the agency brings new products and capabilities to market. Jeremy Cornfeldt, Tinuiti's president, said Moore's background in growth strategy and client leadership makes her a strong fit as the agency seeks to scale. He noted that her experience leading large teams and navigating complex deals brings added strength to Tinuiti's commercial organization. Moore previously served as Chief Growth Officer at iProspect and held the same title for the Americas region at Merkle. Her career spans more than 15 years across digital marketing and professional services, with a focus on data-driven growth and partnership development. She said Tinuiti's focus on performance and client impact was a key factor in her decision to join the company. The leadership expansion continues at the board level as well. Tinuiti has appointed Brian Whipple, former CEO of Accenture Interactive, to its Board of Directors. Whipple is widely recognized for guiding Accenture Interactive through a period of rapid global expansion and for helping define the "experience agency" category. His addition follows a broader effort by Tinuiti to bring in senior advisers with expertise in digital transformation, product strategy, and brand building. Tinuiti's board now includes Whipple as well as George Gallate, Anneka Gupta, Kevin Mayer, Susan Vobejda, Zach Morrison, and Sean Odlum. The agency has continued to add well-known brands to its roster. Spanx is among its recent clients, and Ancestry has returned to Tinuiti as its U.S. media agency of record. Tinuiti also works with e.l.f. Cosmetics, Poppi, OLLY, Honest Co, Liquid I.V., eos, DSW, Illy Caffè, and Instacart. Tinuiti manages $4 billion in digital media and employs more than 1,200 people. The agency's approach combines media and measurement with an emphasis on eliminating waste and scaling proven performance. Its proprietary technology, Bliss Point by Tinuiti, is designed to give brands clearer insight into what drives growth. WIT Strategy is not like any other PR firm, though we do generate press for our clients that compares favorably with that generated by other PR firms. What sets us apart from your standard PR firm is our consultative approach. Clients, analysts, reporters, and others continually describe our approach as different - as deeper and more strategic than that of any PR or marketing firms they have done business with. We feel that our approach is the most effective and lasting way to grow a company's brand and value.

Enterprise Times
Nov 17th, 2025
Tinuiti strengthens board and appoints Amanda Moore as Chief Revenue Officer

Tinuiti strengthens board and appoints Amanda Moore as Chief Revenue Officer. Tinuiti, the full-funnel marketing agency, has announced the appointment of Amanda Moore as its new Chief Revenue Officer. She takes over the role from Felicia Choi. It is not known what Choi will do next, though she has been with the company for nearly 11 years. The firm also announced the addition of Brian Whipple to its board of directors. Whipple was the former CEO of Accenture Interactive and is recognised as having scaled that agency into a $12 billion global powerhouse. He also pioneered the "Experience Agency" model that reshaped the industry. Whipple described the approach as "You start with what consumers will find [to be] a purposeful, meaningful experience, and then the medium, the technology and the creative supports what the experience needs to be." Sourced from WARC. Moore will be responsible for scaling Tinuiti's Business Development and Partner Development organisations. She will aim to drive net-new logo acquisition and accelerate partnership growth to ensure long-term, sustainable growth. Her mandate is to translate the Tinuiti go-to-market philosophy of Love Growth. Hate Waste - into scalable commercial innovation. The philosophy aims to ensure that every investment delivers. It aims to remove wasted spend from any engagement, promoting accountability and aligning brand demands. Tinuiti's performance-driven culture, coupled with this philosophy, ensures the right outcomes for clients. Moore has been given a focus aligned around three key pillars: * Growth Leadership: Inspire and lead Tinuiti's Business Development team to exceed new revenue goals and drive new logo acquisition. * Partner Ecosystem: Expand strategic alliances with technology, media, and channel partners to unlock new growth opportunities. * Operational Excellence: Collaborate with Revenue Operations to optimise forecasting, quota setting, and disciplined sales execution. Jeremy Cornfeldt, President, Tinuiti, said: "Amanda's proven expertise in strategic execution and client-centric leadership will be instrumental as we elevate our growth capabilities. Her ability to scale high-performing teams and foster cross-functional collaboration aligns perfectly with Tinuiti's commitment to delivering measurable results and innovative solutions." Who is Amanda Moore. Moore has over 25 years working in marketing consultancies. She has developed a deep specialisation in driving client transformation in industries such as Retail, Travel & Hospitality, and Media & Entertainment. Moore joins from iProspect, a Dentsu company, where she has served as its Chief Growth Officer for the past two years. She was previously Chief Growth Officer, Americas at Merkle. She spent 6.5 years at Merkle driving growth across data, analytics, and technology offerings. Before Merkle, she held leadership positions at iCrossing and was responsible for new and organic growth on the West Coast, including the Chicago, Dallas, Arizona, San Francisco, and LA offices. Amanda Moore, Chief Revenue Officer, Tinuiti, said, "What drew me to Tinuiti was more than the positioning - it was the conviction behind it. Tinuiti's unapologetic focus on performance, clarity, and meaningful client impact creates the perfect foundation for scalable growth. I'm energised to help build on that vision." Moore has a BS in Human and Organizational Development/Leadership from Vanderbilt University. Expanding the board. The addition of Whipple to the board of directors further enhances the expertise the Tinuiti board brings to the firm. Collectively, the board brings unmatched expertise across digital transformation, product innovation, and acquisitions. It reflects and magnifies the agency's ambitious vision and go-to-market philosophy: Love Growth. Hate Waste. Tinuiti's Board of Directors * Brian Whipple, Former CEO, Accenture Interactive * George Gallate, Former Global Chairman and CEO of Havas Digital * Anneka Gupta, Chief Product Officer, Rubrik * Kevin Mayer, Co-CEO & Founder, Candle Media; Co-Founder & Managing Director, Smash Capital; former CEO, TikTok; former Chairman, Disney+ * Susan Vobejda, Former CMO, The Trade Desk * Zach Morrison, CEO, Tinuiti * Sean Odlum, Chief Product Officer, Tinuiti Enterprise times: what does this mean? Tinuiti continues to focus on maintaining its strong growth trajectory as 2026 approaches. In 2025, it introduced new technology and has now further strengthened its leadership. In June, it expanded its leadership team with the appointment of Alejandro Clabiorne. Also in June, it introduced AI SEO, the latest iteration of its search capability. AI SEO is designed to empower brands to actively participate in AI-powered search, shaping how they're seen and understood across all online interactions. Tinuiti continues to expand its client roster, which already includes Rover, Spanx, and Ancestry. Ancestry recently named Tinuiti the US Media agency of record. It continues to add and strengthen partnerships. It was recently names a certified Meridian partner, and was also the first to earn a TikTok Marketing partner badge for media mix modelling. The addition of Moore as its new Chief Revenue Office, a proven growth leader, should help the firm reinvigorate its growth engine to new heights. It will be interesting to see what strategies she brings to bear within the Love-Growth. Hate Waste philosophy, and also what input Whipple has on the board.

Adweek
Jun 24th, 2025
Tinuiti Appoints Alejandro Clabiorne as Chief Operating Officer, Client Delivery

Tinuiti, the largest independent full-funnel marketing agency in the U.S. across the media that matters most, today announced the appointment of Alejandro Clabiorne as its new Chief Operating Officer, Client Delivery.

Journal of Cyber Policy
May 15th, 2025
Tinuiti Unveils New Go-to-Market Messaging - 'Love Growth. Hate Waste.'

In addition to the new messaging, Tinuiti launched its new AI SEO offering at Tinuiti Live.

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