Full-Time
GTM Marketing Manager
Audiences
Updated on 7/20/2026
InMarket
1-10 employees
Real-time marketing and measurement platform
Compensation Overview
$140k - $150k/yr
Remote in USA
Remote
US remote; candidates must reside in United States.
 Growth & Marketing (1) |
|---|
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- 6–10 years of experience in Product Marketing, GTM Marketing, or B2B marketing
- Experience marketing data, SaaS, ad tech, or martech solutions
- Strong storytelling and positioning capabilities
- Ability to translate technical capabilities into business value
- Experience partnering with Sales and business-line leaders
- Data-driven and performance-oriented
- Own GTM Marketing Strategy for Audiences
- Develop and execute the GTM plan aligned to Audience revenue goals
- Clarify positioning and value proposition across key ICPs
- Support packaging and differentiation in a crowded market
- Ensure message consistency across sales, content, and campaigns
- You are responsible for how the Audience business is positioned and understood.
- Partner with Audience business leadership on strategic priorities
- Identify growth opportunities across verticals and segments
- Collaborate with Sales leadership to refine messaging and target accounts
- Surface field feedback to inform future strategy
- Marketing must be embedded in business decision-making.
- Manage launch execution for Audience updates and offerings
- Partner with Enablement to drive training and certification
- Ensure sales materials and playbooks reflect priority narratives
- Monitor adoption and adjust as needed
- Commercialization must be structured and measurable.
- Align demand programs to Audience priorities
- Partner with Demand Generation to increase qualified pipeline
- Monitor performance metrics and optimize campaigns
- Support account-based marketing initiatives for priority segments
- Partner with Content & Partner Marketing
- Brand & Communications
- Demand Generation
- Sales Marketing
- Sales Enablement
- Marketing Operations
- Ensure Audience priorities are reflected in shared marketing resources
- Strong cross-functional leadership is essential.
InMarket provides a real-time marketing and measurement platform that connects brands with consumers at moments of intent and purchase. It uses location, intent, and transaction data to enable brands to target audiences, optimize media spend, and close the loop from consumer intent to actual purchase. The platform supports thousands of brands across retail, grocery, dining, CPG, pharma, and travel/entertainment, delivering measurable real-world outcomes. InMarket differentiates itself with a broad patent portfolio (25+ location, attribution, and digital marketing patents), a track record of driving growth for large brands like Kraft Heinz, Anheuser-Busch, and P&G, and recognition as one of the fastest-growing North American tech companies by Deloitte. The company's goal is to help brands grow by making marketing spend more efficient and measurable through precise, real-time connections between consumer intent and purchase.
Company Size
1-10
Company Stage
Debt Financing
Total Funding
$13.5M
Headquarters
Los Angeles, California
Founded
2010
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Simplify's Take
What believers are saying
- More than 200 million opted-in consumers strengthen causal measurement coverage.
- Sub-weekly incremental data enables faster mid-flight optimization and reporting.
- ChannelMix acquisition improves media mix modeling and revenue optimization capabilities.
What critics are saying
- FTC restrictions bar precise location data monetization, weakening core targeting economics.
- Platform privacy controls from Apple and Google reduce addressable identity signals.
- Guaranteed outcomes create liability if lift underperforms client expectations.
What makes InMarket unique
- Real-time platform links intent, location, and transaction data to purchases.
- Maestrø adds agentic media optimization with guaranteed real-world campaign outcomes.
- Basis and Yahoo DSP integrations embed measurement into existing buying workflows.
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Benefits
Health Insurance
401(k) Company Match
Unlimited Paid Time Off
Flexible Work Hours
Paid Parental Leave
Professional Development Budget
Stock Options
Health Savings Account/Flexible Spending Account
Company News
InMarket announces Natalie Bastian as Chief Marketing Officer. InMarket, the leader in real-time marketing and measurement, announces the appointment of Natalie Bastian to Chief Marketing Officer. In this role, Bastian will lead the company's marketing organization and play a central role in strengthening InMarket's strategic positioning and long-term enterprise value as a market-shaping advertising technology company. Bastian will be responsible for evolving the company's go-to-market and growth strategies, sharpening its brand and product narrative, and increasing visibility and relevance among brands and partners across the broader marketing, commerce, and data ecosystem. She will be leading teams including public relations, product marketing, brand management, content, events, creative, and inside sales. Most recently, Bastian served as Global CMO at Teads, where she helped guide the company through its nearly $1 billion acquisition by Outbrain and led the evolution of Teads' brand into a global omnichannel platform. Prior, she was SVP, Head of Marketing at Tubi, where she played a key role in scaling the brand through a period of rapid growth and acquisition by FOX, building integrated marketing and sales enablement strategies that significantly expanded brand awareness and unlocked new revenue streams. Natalie's background also includes roles at Roku, DISH Media, and A&E Networks. "Natalie brings a proven track record of driving business growth at scale that will build on our double-digit growth trajectory and our recognition as one of the fastest-growing technology companies in North America. Her experience in elevating visibility among brands will help us to empower advertisers to make the most of every advertising dollar spent," said InMarket CEO Todd Morris. "As InMarket continues its mission to help move advertising from impressions to outcomes, Natalie's leadership will drive the expansion of our market presence and strengthen the value we deliver to our clients." Following InMarket's launches of Predictive Moments, Unified Measurement and Lift Conversion Index for CPG in 2025, Bastian's appointment comes at a defining moment for InMarket, as the company doubles down on its AI-powered platform, delivering real-time, actionable insights empowering advertisers to build and optimize full-funnel, omnichannel campaigns to achieve incremental outcomes. "As marketers increasingly seek better ways to attribute media investment and understand its impact on their business, InMarket sits at the center of this inflection point - delivering forward-looking solutions that close the gap and prove real, meaningful outcomes. I'm excited to step into this role and build on the momentum of the brand's transformation while scaling InMarket's ability to demonstrate measurable business impact for brands," said Bastian. Natalie has earned industry-leading awards recognition including Chief Marketer's Top Woman in Marketing, She Run's It's Changing the Game Award winner, and was a finalist for AWNY's Future is Female. Natalie also serves on the board for IRTS and is an active member of the She Runs It's Executive Class, she has also served on the board for Ad Council.
InMarket, a real-time marketing and measurement company, has appointed Natalie Bastian as chief marketing officer. Bastian will lead the company's marketing organisation and strengthen its strategic positioning in the advertising technology sector. Bastian previously served as global CMO at Teads, where she guided the company through its nearly $1 billion acquisition by Outbrain. She also held senior marketing roles at Tubi during its acquisition by FOX, as well as positions at Roku, DISH Media and A&E Networks. The appointment follows InMarket's recent platform launches in 2025. Founded in 2010, the Austin-based company has been recognised by Deloitte's Technology Fast 500 as one of North America's fastest-growing technology companies for three consecutive years.
InMarket named "best Overall Mobile Marketing Solution" in the 2025 MarTech Breakthrough Awards.
InMarket holds more than 25 patents across location, measurement, and digital marketing, and was named by the Deloitte Technology Fast 500 as one of the fastest-growing technology companies in North America for three consecutive years.
As shoppers sought an array of allergy-relief solutions, Bayer partnered with InMarket to create highly engaging omnichannel ad experiences for its allergy campaign.