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Fabulous

Behavioral science-based habit-building app

Behavioral Economist / Growth Product Manager

Full-TimeUpdated on 10/17/2026
No salary listed
Mid
Remote in France
Remote
ProductProduct Management

About the job

Requirements
  • Maintain a strong focus on rapid experiment cycles for learning and prioritization in high-growth areas.
  • Prototype and offer design improvements, drawing on proven experience.
  • Have experience conducting user interviews and running pilots.
  • Be comfortable with technical aspects or willing to learn; ideally, write clean and concise code in SQL, R, and/or Python.
  • Have a deep understanding of experimental design and methods, from quasi-experiments to A/B tests.
  • Know behavioral science theories and concepts applicable to growth and product metrics.
  • Have a solid understanding of statistics and/or econometrics.
  • Have strong written and verbal communication skills.
Responsibilities
  • Develop experiments to reduce friction in sharing delightful moments.
  • Design experiments to measure the lift when presenting habit choices.
  • Create product experiments on completion rate, habit adoption, and related measures, and measure tradeoffs on successful actions.
Desired Qualifications
  • Ideally, write clean and concise code in SQL, R, and/or Python.

About the company

1) What it does: Fabulous is a wellness app that helps people build healthy habits and reach personal goals using principles from behavioral science. It serves a broad audience, including people who want self-improvement and those managing ADHD, and it operates on a subscription model with coaching, resources, and on-demand programs. 2) How it works: The app uses scientifically grounded methods to guide habit formation, offering personalized coaching sessions, a library of resources, and 24/7 access to on-demand series. Different subscription tiers give varying levels of access and support. 3) How it’s different: It combines an evidence-based approach with real-time coaching and a structured habit framework, setting it apart from generic self-help apps by delivering tailored coaching and resources built on behavioral science. 4) Goal: Its aim is to help people form lasting habits and achieve their personal goals by providing structured routines, practical guidance, and ongoing support.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Paris, France

Founded

2013

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Simplify's Take

What believers are saying

  • Google Play still shows active updates, signaling product investment on August 21, 2026.
  • August 2026 checkout offered a $1 trial and $39.99 every-two-months renewal.
  • PitchBook lists 85 employees and ongoing hiring, supporting continued execution in Paris.

What critics are saying

  • Google Play updated August 21, 2026; subscription churn remains a constant conversion threat.
  • Pay-what-you-want trials and upfront card capture invite consumer backlash and refund disputes.
  • HabitatZero and cloned coaching features face entrenched competition from Apple, Google, and AI assistants.

What makes Fabulous unique

  • Behavioral-science routines and coaching differentiate Fabulous from generic habit trackers.
  • The July 2026 weekly habit tracker fixes targets by habit frequency, not streaks.
  • Premium bundles coaching series, unlimited habits, and one-on-one support across mobile-first journeys.

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Benefits

  • Flexible Work Hours
  • Remote Work Options