Full-Time

Business Development Manager

YouGov

YouGov

1-10 employees

Global market research and data analytics

No salary listed

Cologne, Germany

Hybrid

Category
Business & Strategy (1)
Required Skills
Marketing
Data Analysis

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Requirements
  • The candidate must have 3–7+ years of experience in B2B new-business sales, ideally in insights, analytics, or consulting-related environments.
  • The candidate must have demonstrable success qualifying leads, preparing offers, negotiating, and pitching.
  • The candidate must have strong communication and closing skills and be able to persuade decision-makers at eye level.
  • The candidate must have very good written and spoken German and English skills.
  • The candidate must work proactively and toward goals, with an interest in building new customer relationships.
Responsibilities
  • Define target customers, conduct outbound and inbound sales activities, and lead qualified leads through closing.
  • Create offers and pitches and take commercial responsibility throughout the sales process.
  • Collaborate closely with Research on feasibility and design, Strategic Advisors, Marketing, Product Leads, and Account Management for handovers.
  • Support the development of new sectors by developing cases, references, and templates with Marketing and Product Leads.
  • Keep the pipeline complete and up to date, including status, probabilities, and dates.
  • Ensure a clean handover to Account Managers when customer potential warrants longer-term support.
  • Achieve new-customer closures and revenue from new logos.
  • Manage hit rate and sales cycle performance.
  • Maintain the quality of handovers to Account Management.
  • Maintain pipeline completeness and accuracy.
Desired Qualifications
  • Experience in insights-, analytics-, or consulting-related environments.

YouGov is a global market research and data analytics company that collects data on public opinion and consumer behavior through a proprietary panel of millions of people who participate in surveys. It turns this ongoing data into syndicated tracking products, custom research, and data analytics services for brands, media owners, and agencies. The company combines standardized tracking data with tailored studies and analytics to help clients understand markets and make decisions. Its goal is to provide actionable consumer intelligence across global markets, differentiating itself with its large, continuously active panel and scalable mix of tracking and custom research.

Company Size

1-10

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2000

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Simplify Jobs

Simplify's Take

What believers are saying

  • YouGov said 80% of FY26 revenue is contractually secured on May 28, 2026.
  • The March 2026 Shopper review can unlock disposal proceeds or higher synergies.
  • KnowledgeHound and Yabble broaden Crunch visualization and AI-enabled data products.

What critics are saying

  • Shopper operating profit halved to £6.8m in H1 FY26 after heavier investment.
  • Reuters on March 24, 2026 reported FY26 profit guidance fell to £52-56m.
  • CEO succession, James Davies as CFO, and the Shopper review prolong execution risk through 2027.

What makes YouGov unique

  • YouGov’s proprietary consumer panel spans millions of respondents globally.
  • Shopper covers household purchase data across 17 European countries.
  • YouGov’s 2026 AI news tracker strengthens its polling and insights platform.

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Benefits

Paid Vacation

Flexible Work Hours

Group Medical Insurance

Dental Insurance

Vision Insurance

Life Insurance

Disability Insurance

Paid Parental Leave

401(k) Company Match

Hybrid Work Options

Company News

Yahoo Finance
Apr 22nd, 2026
YouGov's fair value drops to $4.64 as analyst targets diverge and Shopper division faces review

YouGov's fair value estimate has dropped from £4.43 to £3.65 amid diverging analyst price targets. JPMorgan recently lifted its target by 10 pence, whilst Deutsche Bank and another firm cut theirs by 20 pence and 30 pence respectively, reflecting widening disagreement on the stock's valuation. The company has launched a strategic review of its Shopper division, exploring options including a sale, stating the unit's potential is not reflected in current market valuation. YouGov guided for low single-digit revenue growth for the half year to 31 January 2026, with US and UK growth offset by slight declines in the Shopper business. CFO Alex McIntosh will step down in February 2026 after 19 years, with James Davies appointed as interim CFO.

Leicester Mercury
Aug 22nd, 2025
Workers demand 'digital downtime' as they are plagued by pings

In partnership with YouGov, Twilio surveyed workers and found nearly half now prioritise protected time to work distraction-free.

EMI Research Solutions
Aug 12th, 2024
News That's Making Waves in the MR Industry

Kicking off the episode, Matthew and Brian analyze YouGov's acquisition of Yabble.

IFA Magazine
Jun 22nd, 2024
Invessed Set to Help Wealth Managers Respond to Disengaged Demographic

New research from Invessed in collaboration with YouGov highlights a critical challenge facing the wealth management industry: its struggle to engage younger investors.

YouGov
Jun 14th, 2024
General election week 3: what stories did Britons notice most?

Earlier this week, YouGov Group were delighted to launch its new AI-powered news tracker, which asks the public to tell YouGov Group which news story they have heard about most in the last seven days.