CRO Specialist

Company description

Publicis Groupe, the world's second largest communications group, is a solutions platform that is present in more than 100 countries and has more than 98,000 employees. With a unique work philosophy, The Power of One puts clients at the center by promoting the growth of their business through creative agencies (Publicis, Leo Burnett, Publicis Health), media (Zenith, Starcom, Spark and Performics), and areas of transversal knowledge.

Publicis Groupe links Creativity, Technology and Data offering a value proposition that effectively connects brand and consumer.

Overview

We are looking for a CRO Specialist to lead the optimization of the digital experience through experimentation, UX/UI, and user behavior analysis. This person will play a key role in improving website and app conversion rates by combining data-driven insights with design thinking.

Responsibilities

• Design and execute experiments (A/B tests, multivariate testing) focused on data-driven optimization and visual performance.
• Identify friction points throughout the conversion funnel using analytics tools, heatmaps, and qualitative research.
• Propose and prototype design improvements aimed at increasing conversion rates (landing pages, user flows, UI components).
• Collaborate with Product, Marketing, and Development teams to implement and launch experiments.
• Analyze test results and translate findings into actionable insights.
• Maintain and prioritize an experimentation backlog based on business impact.

Ensure visual consistency while optimizing micro-interactions to improve conversion

Qualifications

• 2 years of experience in Conversion Rate Optimization (CRO)
• Hands-on experience with experimentation platforms such as VWO, Optimizely, AB Tasty, or similar tools.
• Strong analytical skills with experience using Google Analytics, Mixpanel, Amplitude, or equivalent analytics platforms.
• An experimentation mindset with a strong results-oriented approach.

Nice to Have

• Basic front-end knowledge (HTML, CSS, JavaScript).
• Experience using Figma to present experiments and design hypotheses.
• Previous experience in e-commerce, SaaS, or growth-focused teams.
• Background in user research or behavioral science.

Additional information

Why join us? Because we offer reasons such as:

• 🌟 Flexible Benefits (Coverflex): Enjoy more than just work with flexible compensation including meal vouchers, health insurance, transportation, and more.
• 🚀 Growth Opportunities: You can advance in your career not only through the experience of working with major clients but also by accessing local and global training programs specialized according to your role, covering both technical and soft skills.
• 📚 Free Online Training: You can access unlimited courses from LinkedIn Learning and Udemy Catalogs through our artificial intelligence platform "Marcel".
• 🥇 Partner Certifications: You'll have the opportunity to obtain certifications from industry giants such as Meta, Google, or Amazon.
• 🌍 Work from anywhere: Telecommute up to 6 weeks from over 100 countries with our #WorkYourWorld program.
• 🎉 Attractive holidays package including your birthday & Advertising Day off plus some additional days off. Rest is also important!
• 🧘🏻‍♂️ Well-being: We prioritize the well-being of our staff and organize various health initiatives such as daily meditation or yoga among others.

Employee benefits are an integral part of the company’s annual compensation package. These benefits are subject to the company’s current policies and guidelines and may be modified, updated, or adjusted at the company’s discretion to reflect organizational needs, regulatory requirements, or business conditions.

We are certified as a Great Place to Work, your happiness and providing you with an outstanding experience means a lot to us, let's enjoy!

Here at Publicis Groupe, we are committed to building a culturally diverse workforce and therefore strongly encourage applications from underrepresented groups. We are committed to equality of opportunity and welcome applications from all individuals, regardless of their background: we do not discriminate on the basis of race, color, religion, gender identity or expression, sexual orientation, national origin, age, disability, marital status, or any individual´s status in any group or class protected by law.

If you have any reasonable adjustment needs arising from a disability or medical condition to fully participate in the recruitment process, please discuss this with the recruiter who contacts you.

All employees are committed to complying with obligations regarding Information Security and Technologies, obligations related to the use of Artificial Intelligence, obligations stemming from the Quality and Environmental Management System, as well as obligations derived from the Integrity Management System, Corruption Prevention, and the Anti-Bribery and Anti-Corruption Policy. Furthermore, all employees are required to complete mandatory training courses, declarations, and compliance commitments in these areas.