Narrative & Worldview Designer

About Company：

As a leading internet technology company based in China, NetEase, Inc. (NASDAQ: NTES and HKEX:9999, “NetEase”) provides premium online services centered around content creation. With extensive offerings across its expanding gaming ecosystem, the Company develops and operates some of China’s most popular and longest-running mobile and PC games. Powered by industry-leading in-house R&D capabilities in China and globally, NetEase creates superior gaming experiences, inspires players, and passionately delivers value for its thriving community worldwide. By infusing play with culture and education with technology, NetEase transforms gaming into a meaningful vehicle to build a more entertaining and enlightened world.

NetEase’s ESG initiatives are among the best in the global media and entertainment industry, earning it a distinction as one of the S&P Global Industry Movers and an “A” rating from MSCI. For more information, please visit: http://ir.netease.com/

Position Overview：

Responsible for the product's worldview setting and meta narrative copy; enhance long-term retention and emotional attachment through characters, storylines and thematic packaging (benchmarking narrative-driven merge products such as Gossip Harbor). Serves overseas markets; native-level English writing is a core requirement.

Responsibilities：

• Contribute to the product's worldview setting, character design and narrative line development
• Write in-game copy: story dialogue, quest text, event narratives and character lines
• Collaborate with the localization team to ensure cultural adaptation and language quality of narratives in target markets
• Work with operations / art teams to integrate narrative into LiveOps events and meta scenarios
• Research narrative preferences and pop culture trends in target markets (North America / Europe)

Requirements:

• Bachelor's degree or above in Creative Writing, Literature, Media, Drama, Game Design, Digital Media or related fields
• Native-level English writing ability (serving overseas markets; the copy IS the product)
• Strong storytelling and character-building skills; must provide a writing portfolio / script samples
• Understanding of and passion for narrative-driven casual games
• Effective collaboration across cross-functional teams
• Fluent in Chinese (written and spoken) to seamlessly integrate and collaborate with cross-regional and fast-moving teams

Preferred Qualifications:

• Published work or internship experience in game narrative / scriptwriting / content creation / screenwriting
• Multilingual ability (Chinese / others), beneficial for cross-market narrative and localization collaboration
• Familiarity with the meta structure of merge / simulation / narrative-driven games

Fair Employment Practices

At NetEase, we are committed to fair employment practices. We welcome applications from all individuals, irrespective of age, gender, race, religion, marital status and family responsibilities, or disability.