Full-Time
Regional Vice President of Business Development
Updated on 8/11/2026
Gentiva
5,001-10,000 employees
In-home hospice, palliative, and health services
No salary listed
Nashville, TN, USA + 3 more
More locations: Philadelphia, PA, USA | Charlotte, NC, USA | Atlanta, GA, USA
Remote
Bachelor's, Master's
 Business & Strategy (1) |
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- Extensive knowledge of hospice, palliative care, home health, and healthcare business development practices.
- Strong understanding of sales operations, market development, referral management, and customer relationship strategies.
- Proven ability to lead leaders in a multi-market healthcare environment.
- Strong financial acumen, including forecasting, budgeting, and performance analysis.
- Excellent strategic planning, communication, presentation, and influencing skills.
- Ability to effectively navigate complex matrix organizations.
- Experience driving organizational change and leading large-scale initiatives.
- Demonstrated success developing high-performing sales cultures.
- A Bachelor's Degree is required.
- A minimum of 8-10 years of progressive healthcare sales leadership experience is required.
- A minimum of 5 years leading multiple sales leaders or senior business development teams with oversight of at least 300 employees is required.
- Demonstrated success achieving sustained growth across multiple markets.
- Experience leading large, geographically dispersed teams.
- A valid driver's license and automobile liability insurance are required.
- Communicate regularly with executive leadership regarding regional performance, opportunities, and risks.
- Participate in leadership meetings, committees, strategic planning sessions, and special projects.
- Maintain compliance with federal, state, and company regulations.
- Develop and execute regional business development strategies that support enterprise growth objectives.
- Lead and manage approximately 4-6 Vice Presidents of Business Development across assigned markets.
- Drive accountability for admissions, census growth, market share, referral development, revenue, and profitability targets.
- Translate corporate commercial strategies into actionable regional execution plans.
- Identify growth opportunities, market trends, competitive threats, and emerging service opportunities.
- Establish consistent sales leadership standards, performance expectations, and operating rhythms across assigned territories.
- Conduct regular business reviews with Vice Presidents of Business Development to evaluate performance, pipeline activity, referral trends, and market opportunities.
- Analyze regional sales performance data and implement corrective action plans where necessary.
- Ensure adoption and execution of sales methodologies, customer relationship management utilization, and business development best practices.
- Monitor sales-team productivity and effectiveness and recommend organizational changes as needed.
- Coach, mentor, and develop Vice President of Business Development leaders.
- Build and maintain a succession pipeline for future sales leadership positions.
- Partner with Human Resources to identify high-potential talent and create development plans.
- Participate in recruitment, selection, onboarding, and retention efforts for sales leadership positions.
- Partner with regional and operational leaders to align growth initiatives with operational capacity and patient care standards.
- Facilitate collaboration between sales and operations to improve referral conversion, patient experience, and market performance.
- Serve as the senior escalation point for complex market challenges, customer concerns, and strategic opportunities.
- Evaluate territory design, account assignments, staffing models, and resource allocation across the region.
- Identify opportunities to improve market penetration, referral-source engagement, and competitive positioning.
- Lead strategic initiatives involving new markets, service expansion, acquisitions, integrations, and commercial transformation.
- Participate in annual strategic planning and budgeting processes.
- Serve as a key member of the Growth Leadership Team.
- Provide executive-level reporting and recommendations to the Executive Vice President of Business Development and Strategic Growth.
- Represent the organization at industry events, community organizations, and strategic partner meetings.
- Support enterprise-wide initiatives and special projects as assigned.
- A Master's Degree is preferred.
- Hospice, home health, post-acute care, or healthcare services experience is strongly preferred.
Gentiva provides in-home hospice, palliative, and home health care across the United States through a national network. Care is delivered by clinicians and therapists in patients’ homes, including an Advanced Illness Management model for those not yet hospice-eligible. The company differentiates itself with an integrated at-home care platform and strategic acquisitions, such as ProMedica’s home health, palliative, and hospice operations. Its goal is to help patients stay at home, reduce avoidable hospitalizations, and support families and caregivers throughout the care continuum.
Company Size
5,001-10,000
Company Stage
N/A
Total Funding
N/A
Headquarters
Atlanta, Georgia
Founded
2004
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Simplify's Take
What believers are saying
- Humana’s June 10, 2026 divestiture values its Gentiva stake near $900 million.
- Gentiva completed ProMedica integration in November 2023, adding 4,000 employees and new markets.
- Demand for home-based end-of-life care keeps referrals flowing from hospitals and physicians.
What critics are saying
- DOJ settled Gentiva hospice fraud claims for $19.428 million on July 17, 2024.
- A December 2024 Maine lawsuit accuses Gentiva of poaching staff and stealing referral data.
- CMS hospice scrutiny and whistleblower history threaten reimbursement, licensing, and buyer appetite by 2027.
What makes Gentiva unique
- Gentiva runs 430-plus locations across 35 states, spanning hospice, palliative, and home health.
- David Causby leads a standalone care platform rebuilt from Humana’s Kindred at Home.
- Its Advanced Illness Management bridges chronic care to hospice, capturing earlier patient relationships.
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Benefits
Health Insurance
Dental Insurance
Vision Insurance
401(k) Retirement Plan
401(k) Company Match
Paid Vacation
Paid Holidays
Wellness Program
Professional Development Budget
Life Insurance
Disability Insurance
Commuter Benefits
Pet Insurance
Company News
Humana (NYSE:HUM) agreed to sell its minority stake in Gentiva for approximately US$900 million, exiting equity ownership in home health, palliative, and hospice care. The insurer was also selected as a winner in Illinois' Medicaid managed care program, adding a new state contract to its government focused portfolio. For a company centered on Medicare Advantage and other government backed insurance, these moves represent a meaningful repositioning of how Humana (NYSE:HUM) is exposed to care...