Liftoff is the leading growth acceleration platform for the mobile industry, helping advertisers, publishers, game developers and DSPs scale revenue growth with solutions to market and monetize mobile apps.
Liftoff’s solutions, including Accelerate, Direct, Influence, Monetize, Intelligence, and Vungle Exchange, support over 6,600 mobile businesses across 74 countries in sectors such as gaming, social, finance, ecommerce, and entertainment. Founded in 2012 and headquartered in Redwood City, CA, Liftoff has a diverse, global presence.
Opportunity:
Liftoff is seeking an experienced Senior Marketing Manager to lead the development and execution of innovative global marketing strategies. In this role, you will oversee a diverse range of campaigns and marketing activations across email, webinars, content, events, and paid media. You will work closely with cross-functional teams to ensure alignment with sales priorities and business goals.
The ideal candidate is a creative, strategic, and data-driven leader with 6+ years of B2B marketing experience and a proven track record of success in digital and partner marketing. This is a unique opportunity to shape Liftoff’s global thought leadership, manage strategic partnerships, and lead a high-performing team that drives brand visibility and business growth.
Responsibilities:
- Develop and execute global marketing campaigns across email, webinars, content, research reports, and paid media, highlighting Liftoff’s thought leadership and driving engagement with prospects, customers, and partners.
- Collaborate with cross-functional teams (sales, product marketing, brand, event teams) to align marketing efforts with business objectives.
- Manage key partnerships, PR, and vendor relationships, providing strategic recommendations to enhance partnerships and maximize value for Liftoff.
- Lead global thought leadership initiatives, setting the vision and overseeing strategic campaigns to position Liftoff as an industry leader.
- Support regional marketing efforts for customer summits, conferences, and events to drive brand engagement and visibility.
- Utilize data-driven insights to identify growth opportunities and optimize marketing strategies for maximum impact.
- Oversee the global digital strategy, ensuring timely delivery of event pages, decks, case studies, and blog posts.
- Guide and manage the content team, ensuring the production of high-quality, impactful work that aligns with business goals.
- Analyze and optimize marketing performance, leveraging data to measure success and continuously improve programs.
- Manage website updates and other digital properties, optimizing for user experience and performance.
Skills:
- Proven B2B marketing leadership: Proven track record with 6+ years of experience in high-tech marketing, experience in the mobile app industry a plus.
- Holistic marketing expertise: An understanding of how to build and execute a unified, multi-channel marketing strategy that integrates digital, event, content, and partner marketing to drive business objectives and enhance brand visibility across global markets.
- Partner and digital marketing expertise: Excellent writing skills. Demonstrated success in leading partner, digital and content marketing programs within a B2B environment. Experience with all segment sizes, from Enterprise to SMB.
- Team management: 3+ years of experience managing and developing high-performing marketing teams.
- Data-driven approach: Strong analytical skills to measure campaign performance, identify insights, and optimize strategies.
- Technical proficiency: In-depth understanding of marketing technologies (automation platforms, website tools, analytics, CRM) and website management.
- Innovative and growth mindset: Forward-thinking and continuously seeking ways to improve and innovate
- Communication and collaboration: Excellent interpersonal and communication skills to build strong relationships with cross-functional teams.
- Business acumen: Deep understanding of customer needs and ability to translate them into effective marketing campaigns.
Location:
This role is eligible for full-time remote work in one of our entities: CA, CO, ID, IL, FL, GA, MA, MI, MN, MO, NJ, NV, NY, OR, TX, UT, and WA.
We are a remote-first company with US hubs in Redwood City, Los Angeles, and New York City.
Travel Expectations:
We offer several opportunities for in-person team gatherings, including but not limited to project meetings, regional meetups, and company-wide events. We expect our employees to attend these gatherings at least once per quarter. These gatherings provide essential opportunities for collaboration, communication, and team building.
Compensation:
Liftoff offers all employees a full compensation package that includes equity and health/vision/dental benefits associated with your country of residence. Base compensation will vary based on candidate’s location and experience.
The following are our base salary ranges for this role:
- SF Bay Area, NYC, Los Angeles/Orange County: $130,000 - $160,000
- Seattle/Olympia, Austin, San Diego, Santa Barbara, Boston: $120,000 - $150,000
- All other cities and towns in our approved states: $110,000 - $140,000
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We use Covey as part of our hiring and/or promotional process for jobs in NYC and certain features may qualify it as an AEDT. As part of the evaluation process we provide Covey with job requirements and candidate-submitted applications. We began using Covey Scout for Inbound on January 22, 2024.
Please see the independent bias audit report covering our use of Covey here.
Liftoff is committed to providing and maintaining a work environment where all employees and candidates are treated with dignity and respect and that is free of bias, prejudice, and harassment. Liftoff is further committed to providing an equal employment opportunity for all employees and candidates for employment free from discrimination and harassment on the basis of sex, gender (including sexual harassment, gender harassment, and harassment due to pregnancy, childbirth, breastfeeding, and related conditions), sexual orientation, gender identity, gender expression, gender nonconformity, race, creed, religion, color, national origin, ancestry (including association, affiliation, or participation with persons or activities related to national origin, English-proficiency or accent, or immigration status), physical or mental disability, medical condition(s), genetic information of an individual or family member of the individual, marital or domestic partner status, age, veteran or military status, family care status, requesting or taking pregnancy, parental or disability leave, requesting an accommodation, or any other characteristic protected by federal, state, or local law, regulation, or ordinance. All such discrimination and harassment is unlawful and will not be tolerated. Liftoff maintains a continued commitment to equal employment opportunity and expects the full cooperation of all personnel.
Liftoff’s Compensation Strategy
Liftoff’s compensation strategy includes competitive market rate along with equity and benefits and perks that will give our employees what they need to do their best work. In order to ensure teams are compensated fairly for the work performed, we map out specific levels and take into consideration the cost of labor within each location. Liftoff provides employees a total compensation package of competitive market salaries, equity, health and wellness stipends, medical benefits associated with your country of residence. The base compensation will vary based on location, experience as well as level.
Agency and Third Party Recruiter Notice:
Liftoff does not accept unsolicited resumes from individual recruiters or third-party recruiting agencies in response to job postings. No fee will be paid to third parties who submit unsolicited candidates directly to our hiring managers or Recruiting Team. All candidates must be submitted via our Applicant Tracking System by approved Liftoff vendors who have been expressly requested to make a submission by our Recruiting Team for a specific job opening. No placement fees will be paid to any firm unless such a request has been made by the Liftoff Recruiting Team and such a candidate was submitted to the Liftoff Recruiting Team via our Applicant Tracking System.
