Liftoff's 2025 Casual Gaming Apps Report also found that hypercasual and hybrid puzzle revenues have risen 240% over 12 monthsREDWOOD CITY, Calif., April 29, 2025 /PRNewswire/ -- Liftoff , the leading provider of marketing, monetization, and creative solutions for the mobile industry, and Singular, the end-to-end marketing attribution and analytics platform, today released their 2025 Casual Gaming Apps Report. The report, based on combined Liftoff and Singular data from February 2024 to February 2025, which includes 1.4 trillion ad impressions, 63 billion clicks, 2.5 billion installs, and $11.9 billion in ad spend, reveals that utility and entertainment apps drive the majority of non-gaming app installs for casual games.Ads in utility and productivity apps account for 28% of non-gaming app installs for casual games, while 25% come from entertainment apps. Photo and social media apps also play an important role in converting users to casual gaming, accounting for a combined 25%.Liftoff and Singular's Casual Gaming Apps Report covers three main topics: an annual breakdown of benchmarks for advertising costs and revenue, the mobile game genres and subgenres driving the most installs, and the latest trends shaking up the casual gaming market.Key findings from the report, which you can download here .include:Utility apps drive the most installs as advertisers look outside of gaming audiencesHypercasual and hybrid puzzles revenue grows 240%Mobile game CPIs are 907% higher on iOSMinigame events are on the rise in top-grossing titlesMatch 3 games are making a comebackMethodologyAll report data comes from GameRefinery and Accelerate , Liftoff's programmatic advertising solution, and Singular. It also draws from Liftoff's data from February 2024 to February 2025. Liftoff's data spans 318 billion ad impressions and 27 billion clicks across 55 million installs to deliver key takeaways on casual gaming app engagement worldwide. Singular's data spans $11.9 billion spent, 1.1 trillion impressions and 36 billion clicks across 2.4 billion installs.About LiftoffLiftoff helps mobile businesses maximize their revenue

Liftoff's Mobile AppDev Awards 2025 finalists announced.

Stay InformedGet Industry News In Your Inbox…Sign Up Today. Mobile advertising company Liftoff has invited inspirational women working on some of the biggest mobile games to discuss their achievements, challenges, and future aspirations. This time, the focus is on Georgina King, Business Manager of Ads at Scopely. Having started her career studying economics at the University of Nottingham, it’s fair to say that a career in mobile games wasn’t the original plan for Georgina King. Despite that, she’s made quite an impact since her transition into mobile marketing three-and-a-half years ago, making herself at home at one of the industry’s biggest names, Scopely, the company behind a diverse roster of hits, including Scrabble GO and Stumble Guys